OTT 101: A Masterclass for Agencies
The APAC OTT market is booming, thanks to a new wave of regional and local players offering world-class content. And with 1 in 5 OTT viewers already tuning out from traditional TV, demand for expertise engaging audiences with this fast-growing channel is on the rise.
Join us for a masterclass on OTT designed to help you develop your knowledge.
We’ll take a deep dive on:
The OTT audience: who are they, and what trends and behaviors do you need to be aware of?
What content is fueling OTT growth in APAC?
Regional OTT players: who are they, and how should you work with them to the build reach your clients want while managing fragmentation?
How can you integrate OTT into omni-channel campaigns?
What are best practices for setting KPIs and tracking effectiveness on your OTT campaigns?