[Watch On Demand] Webinar: Data Agility in an Evolving World

Grab Ads and Campaign Asia have joined forces for a 45-minute webinar, bringing together brand and agency experts to discuss how you can work across industries collaboratively to ensure the delivery of relevant and consistent experiences to customers with the power of data insights. 
 

This webinar has deep dived into:
 

• First Party Data: why Grab plays such a strong role for Brands before we venture into building full-fledged solutions.
   
• Building fully fledged solutions: facing a cookieless future, how should marketers build up their first-party data to ensure that they’re speaking to their customers in the most relevant ways? How should marketers ensure that they’re aware of customers journeys-from awareness, through consideration, to purchase?
   
• Experiential marketing post-Covid: In a digital, always on-the-go era, how should marketers ensure that their content has enough pull? How are marketers building brand equity?
   
• A hybrid future: As cities open up again, how can marketers ensure that they’re offering consistent content across both online and offline channels?

Moderated by: Christie Lee, Senior Content Producer, Campaign Asia-Pacific

Speakers
Marlen Deine Senior Vice President Blibli.com	Grace Amelia Group Digital Director Dentsu	Alexandra Debby Country Head GrabAds