Trust in banking is particularly low among millennials, who care more about getting the services they need than the weight of a big brand. It’s difficult to stand out of the crowd in account-based marketing and with many FinTech firms clipping at the heels of the big financial institutions, only those providing innovative solutions to everyday banking needs will succeed. Consumers want more personalisation, better access to services tailored to their needs, and intuitive automation.
Campaign Asia-Pacific welcomes Hong Kong’s finance marketers to join us for breakfast, while we look to the future and discuss the next big trends in financial marketing.
Innovative and provocative speakers from the world of Finance and FinTech look at engaging millennials beyond their bank accounts, while navigating the regulatory minefield of banking in Asia. Through a mix of innovative case studies and thoughtful discussions, attendees leave feeling inspired and ready to take on the next marketing challenge for their brand or business - all before the morning’s out.
Key topics include:
- Learnings from the FinTech startups innovating in digital marketing in China
- From channel to account-based marketing, we look at the brands revolutionising and differentiating their marketing from competitors
- Plus, more topics to be confirmed