Top of the Charts
Ebiquity: 43% of Chinese KOL followers are actual fans
TOP OF THE CHARTS: Ebiquity's new report on maximising KOL returns in China recommends due diligence and strong partnerships to make or break all-important influencer campaigns.
Networking and engagement major challenges with virtual events: report
TOP OF THE CHARTS: A new report by Bizzabo shows that virtual events are not yet optimised despite most organisers going digital in 2020.
APAC media prices demonstrate highest inflation rates globally
TOP OF THE CHARTS: Despite the pandemic, media prices in the region demonstrate buoyancy particularly in digital display and video.
What does China’s luxury market look like in 2020?
TOP OF THE CHARTS: Economic and political instability in Hong Kong and mainland China are likely to put a dent on luxury spend.
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Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
Lazada most popular Singapore ecommerce app
TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.
Mobile adspend gap persists, especially in certain markets
TOP OF THE CHARTS: The latest mobile advertising forecast from Zenith shows persistent and in some cases jaw-dropping variation across APAC markets.
A tale of two Asias in Zenith's adspend forecast
TOP OF THE CHARTS: The company's latest forecast predicts healthy growth for "fast-track Asia", but tepid results for the more mature markets.
Pain points: The skill gaps hurting marketers the most
TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.
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