Top of the Charts
You gotta have purpose: WE Communications report
TOP OF THE CHARTS: Brands have never been more pressured to lead with purpose, according to WE Communications latest 'Brands in Motion' research.
Lazada most popular Singapore ecommerce app
TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.
Indonesians lead Southeast Asia in beauty talk
TOP OF THE CHARTS: Meltwater report highlights market trends and predictions in Southeast Asia’s beauty industry.
Lower tier cities biggest driver of China ecommerce growth
TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.
Digital advertising to be more than 50% of spend by 2021
TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.
Mobile adspend gap persists, especially in certain markets
TOP OF THE CHARTS: The latest mobile advertising forecast from Zenith shows persistent and in some cases jaw-dropping variation across APAC markets.
A tale of two Asias in Zenith's adspend forecast
TOP OF THE CHARTS: The company's latest forecast predicts healthy growth for "fast-track Asia", but tepid results for the more mature markets.
Pain points: The skill gaps hurting marketers the most
TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.
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