TOP OF THE CHARTS: Ebiquity's new report on maximising KOL returns in China recommends due diligence and strong partnerships to make or break all-important influencer campaigns.
TOP OF THE CHARTS: A new report by Bizzabo shows that virtual events are not yet optimised despite most organisers going digital in 2020.
TOP OF THE CHARTS: Despite the pandemic, media prices in the region demonstrate buoyancy particularly in digital display and video.
TOP OF THE CHARTS: Economic and political instability in Hong Kong and mainland China are likely to put a dent on luxury spend.
TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.
TOP OF THE CHARTS: The latest mobile advertising forecast from Zenith shows persistent and in some cases jaw-dropping variation across APAC markets.
TOP OF THE CHARTS: The company's latest forecast predicts healthy growth for "fast-track Asia", but tepid results for the more mature markets.
TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.
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