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Proving ROI, measurement biggest problems for APAC marketers: Kantar
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Oct 10, 2018

Proving ROI, measurement biggest problems for APAC marketers: Kantar

TOP OF THE CHARTS: New study finds marketers are too focused on short-term sales.

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Most APAC consumers using voice tech now
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Aug 24, 2018

Most APAC consumers using voice tech now

TOP OF THE CHARTS: iProspect says brands must get on board now with one of the industry’s most rapidly developing trends.

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Mobile adspend gap persists, especially in certain markets
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Oct 18, 2017

Mobile adspend gap persists, especially in certain markets

TOP OF THE CHARTS: The latest mobile advertising forecast from Zenith shows persistent and in some cases jaw-dropping variation across APAC markets.

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A tale of two Asias in Zenith's adspend forecast
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Sep 11, 2017

A tale of two Asias in Zenith's adspend forecast

TOP OF THE CHARTS: The company's latest forecast predicts healthy growth for "fast-track Asia", but tepid results for the more mature markets.

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Pain points: The skill gaps hurting marketers the most
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Aug 17, 2017

Pain points: The skill gaps hurting marketers the most

TOP OF THE CHARTS: Research by Econsultancy finds analytics and content marketing top the list of biggest needs.

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