The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.
ASIA’S TOP 1000 BRANDS: Device makers and platforms dominate, but even consumer goods brands are competing to deliver more seamless and integrated digital experiences.
ASIA's TOP 1000 BRANDS: Samsung remains Asia’s top brand for the 10th straight year, while four of its closest consumer electronics competitors round out the top five.
ASIA’s TOP 1000 BRANDS: Nestle once again makes itself known as the cream of the crop while powerhouses Heinz and Nescafe continue to chomp their way to the top.
ASIA's TOP 1000 BRANDS: Telecommunications providers experienced widespread disruption this year, while tech behemoths Facebook and Google expanded their stronghold in the Asia-Pacific region.
ASIA's TOP 1000 BRANDS: Tesla pulls into the Top 20 this year as Audi, Nissan, Hyundai, and Volkswagen also overtake peers like Porsche, Ford, Mazda and Mitsubishi.
ASIA's TOP 1000 BRANDS: Standard Chartered clambers back into the top 10 banks after a 2019 freefall, while in insurance, Allianz tumbles from fifth place in 2019 to 63rd this year.
ASIA's TOP 1000 BRANDS: Huawei, Lenovo and Xiaomi lose power, while Oppo, Vivo, TCL Technology, GoPro and LifeSense boot up higher brand recognition.
After Campaign Asia-Pacific members enjoyed a preview last week, registered users can now dig into Asia-Pacific's largest annual assessment of consumer brand sentiment.
ASIA's TOP 1000 BRANDS: South Korean giant charts high in 12 product categories and tops local and sustainable ranking.
ASIA's TOP 1000 BRANDS: Japanese electronics giant's struggles reflect a search for relevance in a fast-changing market where Korean competitors are ascendent.
ASIA’S TOP 1000 BRANDS: Many of the brands voted to have the best record on sustainability are also top brands overall. That’s no coincidence, say observers.
ASIA's TOP 1000 BRANDS: Facebook apps dominate new messaging service category, but in the opposite order you might expect.
ASIA's TOP 1000 BRANDS: A gallery of the most impressive ascents and the most precipitous declines in our 2020 survey of brand perception in APAC.
Here are just some of the many key lessons from yesterday's Asia's Top 1000 Brands event in Singapore.
Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.
Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.
Both brands continue to resonate strongest with consumers for reasons of pride and product.
There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.
While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.
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