Stories
SK-II ad: China's single women say 'Meet Me Halfway' to pressurising parents
The latest ad in the beauty brand's Change Destiny series hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.
Could Sorrell's next move be in Asia-Pacific?
Industry insiders weigh in on which shops may be on the former WPP CEO's radar.
How top local brands earn loyalty in Asia
Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.
Esports: the newest battleground for brands
Opportunities abound in the esports space but brands need a clear strategy and reliable measurement methods, finds Nielsen.
Upwardly mobile: the brands scoring phone users' attention
Which of Asia’s Top 1000 brands do consumers deem the most mobile-friendly?
The category killers: Top brands in food, cars, luxury, streaming
Nestlé and Chanel are among the brands dominating in their categories this year.
Top 1000 infographics: Rising, falling and sector-leading brands
Your handy graphic guide to the biggest movers within the top 100 this year, plus Asia's top 10 social media and smartphone brands, and the top five brands in 10 key categories.
Video tour: Our editors introduce the Top 1000
Our editors explain the new features of our Asia's Top 1000 Brands report for 2018, and run down the biggest stories arising from the survey.
Here are Asia’s Top 1000 Brands for 2018
Google, Amazon and fast-fashion brands feature among this year’s key climbers in our eagerly anticipated annual survey of brand reputation.
Google makes the Top 10
The brand is extremely popular with Asian consumers—for more than just its search capabilities. Could it be the future No. 1 brand in the Top 1000?
Amazon and Lazada click with consumers
Not all ecommerce brands are capitalising on the steady rise in online shopping. Top players Amazon, Lazada and Taobao saw strong gains but others like Ebay, Rakuten, Zalora and Flipkart still have work to do.
Solid Samsung still Asia's favourite brand
The past 12 months have seen Samsung dial up the social awareness campaigns and release a string of hot new products—but it's the brand's size and 'traditional' marketing methods that keep it at the top, say experts.
Fast fashion brands wearing it well with consumers
Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.
Welcome to Asia's Top 1000 Brands 2017
Start here to explore this exclusive research and analysis about brands in the Asia-Pacific region.
Bulletproof brand? Samsung remains on top
Samsung is the number one brand in our Top 1000 for the sixth year in a row. Nine months ago, that looked nigh on impossible. How has the tech firm retained its supreme status despite facing its worst crisis to date?
Standout storylines from the Top 1000 Brands research
There are dozens of storylines swirling in this year’s survey. We select four big ones.
Loyalty is the ultimate goal in battle for consumers’ hearts
Brand relationships are not what they used to be, but our Top 1000 survey reveals the factors that keep customers faithful to their favourite names.
New entrants: Ride-sharing apps proving uber-popular
International sports leagues and fitness trackers are among the other brands shaking up the Top 1000 this year.
Hot and cold: Why brands moved this year
The winners and losers in this year’s Top 1000 Brands survey paint a many-faceted picture of rapidly evolving consumer trends in markets across Asia-Pacific.
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