Stories
How big brands rejuvenate and stay on top
Here are just some of the many key lessons from yesterday's Asia's Top 1000 Brands event in Singapore.
Brand-faithful, fairly optimistic and prone to save
Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.
Malaysia’s Top 100 Brands: Global brands dominate
Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.
AirAsia & Maybank streets ahead of rival Malaysian brands
Both brands continue to resonate strongest with consumers for reasons of pride and product.
Malaysia’s lack of local love turning a corner
There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.
Ecommerce-savvy Malaysians still cautious about spending
While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.
What Cannes wants to talk about? Quitting social media
Conversations at Cannes kept returning to the negative influence of social media on mental health, with other strands of the same discussion touching on harmful agency-client working relationships and the introduction of psychological "safe spaces" at work.
Presenting: Asia's Top 1000 Brands 2019
Access all the data and analysis around this definitive annual assessment of consumer brand sentiments in the region.
Asia's Top 1000 Brands white paper illuminates 2019 trends
Campaign Members can access a report by our editorial staff that reveals the top stories from this year's survey, plus all the data laid out in easily digestible form.
Samsung is Asia's favourite brand for eighth year running
Featuring in three product categories and 16 subcategories in the Asia's Top 1000 Brands ranking, from smart homes to wearable technology, Samsung's product innovation and "global resonance" continue to bear fruit.
Dolce & Gabbana falls 140 places in Top 1000 ranking
The brand is still suffering from a poor marketing strategy last year, which caused outrage in China and has seen it drop in consumer preference in almost every APAC market.
Huawei vaults upward in brand ranking
Huawei has taken over from Xiaomi as the top Chinese brand across APAC.
Competition narrows between ride-sharing brands
With Uber largely out of the picture, attention falls on two Southeast Asian success stories.
Apocalypse now? Spam soars in Asia's Top 1000 Brands 2019
Spam is one of this year’s biggest risers. Does this mean it’s time to batten down the hatches?
Coke stuns Asia with near-total knockout of Pepsi except in Thailand
Coca-Cola reigns supreme among more than 470 beverage brands in Asia Pacific.
Local couriers stand up to global players
FedEx dominates regionally, but not in the biggest individual markets.
Sheraton pips Marriott in hotels, while Booking.com overtakes Agoda
New winners emerge in the transport, travel and leisure categories in Asia's Top 1000 Brands ranking this year.
Pantene and Dove continue to benefit from addressing social issues
The P&G and Unilever brands have shown consistency in promoting individualism and self-confidence.
Asia-Pacific consumers see Zara as a luxury brand
The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.
Heineken, Johnnie Walker still Asia's favourite alcohol, but some markets put local way ahead
While the international giants have a firm hold on some parts of Asia, homegrown brands such as Moutai in China, McDowells in India and San Miguel in the Philippines still win out with their home markets.
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