Stories

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Could Sorrell's next move be in Asia-Pacific?
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Jul 12, 2018

Could Sorrell's next move be in Asia-Pacific?

Industry insiders weigh in on which shops may be on the former WPP CEO's radar.

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How top local brands earn loyalty in Asia
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Jun 25, 2018

How top local brands earn loyalty in Asia

Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.

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Esports: the newest battleground for brands
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Jun 15, 2018

Esports: the newest battleground for brands

Opportunities abound in the esports space but brands need a clear strategy and reliable measurement methods, finds Nielsen.

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Upwardly mobile: the brands scoring phone users' attention
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Jun 12, 2018

Upwardly mobile: the brands scoring phone users' attention

Which of Asia’s Top 1000 brands do consumers deem the most mobile-friendly?

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The category killers: Top brands in food, cars, luxury, streaming
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Jun 12, 2018

The category killers: Top brands in food, cars, luxury, streaming

Nestlé and Chanel are among the brands dominating in their categories this year.

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Top 1000 infographics: Rising, falling and sector-leading brands
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Jun 8, 2018

Top 1000 infographics: Rising, falling and sector-leading brands

Your handy graphic guide to the biggest movers within the top 100 this year, plus Asia's top 10 social media and smartphone brands, and the top five brands in 10 key categories.

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Video tour: Our editors introduce the Top 1000
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Jun 6, 2018

Video tour: Our editors introduce the Top 1000

Our editors explain the new features of our Asia's Top 1000 Brands report for 2018, and run down the biggest stories arising from the survey.

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Here are Asia’s Top 1000 Brands for 2018
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Jun 4, 2018

Here are Asia’s Top 1000 Brands for 2018

Google, Amazon and fast-fashion brands feature among this year’s key climbers in our eagerly anticipated annual survey of brand reputation.

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Amazon and Lazada click with consumers
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Jun 4, 2018

Amazon and Lazada click with consumers

Not all ecommerce brands are capitalising on the steady rise in online shopping. Top players Amazon, Lazada and Taobao saw strong gains but others like Ebay, Rakuten, Zalora and Flipkart still have work to do.

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Google makes the Top 10
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Jun 4, 2018

Google makes the Top 10

The brand is extremely popular with Asian consumers—for more than just its search capabilities. Could it be the future No. 1 brand in the Top 1000?

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Xiaomi takes over as Asia’s top Chinese brand
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Jun 4, 2018

Xiaomi takes over as Asia’s top Chinese brand

Lenovo tumbles from its perch.

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Fast fashion brands wearing it well with consumers
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Jun 4, 2018

Fast fashion brands wearing it well with consumers

Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.

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Solid Samsung still Asia's favourite brand
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Jun 4, 2018

Solid Samsung still Asia's favourite brand

The past 12 months have seen Samsung dial up the social awareness campaigns and release a string of hot new products—but it's the brand's size and 'traditional' marketing methods that keep it at the top, say experts.

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Welcome to Asia's Top 1000 Brands 2017
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Jun 12, 2017

Welcome to Asia's Top 1000 Brands 2017

Start here to explore this exclusive research and analysis about brands in the Asia-Pacific region.

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Bulletproof brand? Samsung remains on top
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Jun 12, 2017

Bulletproof brand? Samsung remains on top

Samsung is the number one brand in our Top 1000 for the sixth year in a row. Nine months ago, that looked nigh on impossible. How has the tech firm retained its supreme status despite facing its worst crisis to date?

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Standout storylines from the Top 1000 Brands research
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Jun 12, 2017

Standout storylines from the Top 1000 Brands research

There are dozens of storylines swirling in this year’s survey. We select four big ones.

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Loyalty is the ultimate goal in battle for consumers’ hearts
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Jun 12, 2017

Loyalty is the ultimate goal in battle for consumers’ hearts

Brand relationships are not what they used to be, but our Top 1000 survey reveals the factors that keep customers faithful to their favourite names.

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New entrants: Ride-sharing apps proving uber-popular
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Jun 12, 2017

New entrants: Ride-sharing apps proving uber-popular

International sports leagues and fitness trackers are among the other brands shaking up the Top 1000 this year.

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Hot and cold: Why brands moved this year
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Jun 12, 2017

Hot and cold: Why brands moved this year

The winners and losers in this year’s Top 1000 Brands survey paint a many-faceted picture of rapidly evolving consumer trends in markets across Asia-Pacific.

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The work: Advertising hits and misses by Top 1000 brands
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Jun 12, 2017

The work: Advertising hits and misses by Top 1000 brands

A selection of advertising by members of the Top 1000 that stood out from the pack — for better or worse.

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