Opportunities abound in the esports space but brands need a clear strategy and reliable measurement methods, finds Nielsen.
Which of Asia’s Top 1000 brands do consumers deem the most mobile-friendly?
Nestlé and Chanel are among the brands dominating in their categories this year.
Your handy graphic guide to the biggest movers within the top 100 this year, plus Asia's top 10 social media and smartphone brands, and the top five brands in 10 key categories.
Our editors explain the new features of our Asia's Top 1000 Brands report for 2018, and run down the biggest stories arising from the survey.
Google, Amazon and fast-fashion brands feature among this year’s key climbers in our eagerly anticipated annual survey of brand reputation.
The past 12 months have seen Samsung dial up the social awareness campaigns and release a string of hot new products—but it's the brand's size and 'traditional' marketing methods that keep it at the top, say experts.
Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.
Lenovo tumbles from its perch.
The brand is extremely popular with Asian consumers—for more than just its search capabilities. Could it be the future No. 1 brand in the Top 1000?
Not all ecommerce brands are capitalising on the steady rise in online shopping. Top players Amazon, Lazada and Taobao saw strong gains but others like Ebay, Rakuten, Zalora and Flipkart still have work to do.
Start here to explore this exclusive research and analysis about brands in the Asia-Pacific region.
Samsung is the number one brand in our Top 1000 for the sixth year in a row. Nine months ago, that looked nigh on impossible. How has the tech firm retained its supreme status despite facing its worst crisis to date?
There are dozens of storylines swirling in this year’s survey. We select four big ones.
Brand relationships are not what they used to be, but our Top 1000 survey reveals the factors that keep customers faithful to their favourite names.
International sports leagues and fitness trackers are among the other brands shaking up the Top 1000 this year.
The winners and losers in this year’s Top 1000 Brands survey paint a many-faceted picture of rapidly evolving consumer trends in markets across Asia-Pacific.
A selection of advertising by members of the Top 1000 that stood out from the pack — for better or worse.
Business leaders increasingly understand that direct experience of a brand is what really counts. Yet relatively few are delivering.
For household brand names to grow in Asia-Pacific, marketers need to a take a targeted approach.
Director, Social Media – 029713 Hong Kong
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