Stories

Premium
How big brands rejuvenate and stay on top
Premium
Aug 29, 2019

How big brands rejuvenate and stay on top

Here are just some of the many key lessons from yesterday's Asia's Top 1000 Brands event in Singapore.

Premium
Brand-faithful, fairly optimistic and prone to save
Premium
Aug 19, 2019

Brand-faithful, fairly optimistic and prone to save

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

Premium
Malaysia’s Top 100 Brands: Global brands dominate
Premium
Aug 12, 2019

Malaysia’s Top 100 Brands: Global brands dominate

Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.

Premium
AirAsia & Maybank streets ahead of rival Malaysian brands
Premium
Aug 12, 2019

AirAsia & Maybank streets ahead of rival Malaysian brands

Both brands continue to resonate strongest with consumers for reasons of pride and product.

Premium
Malaysia’s lack of local love turning a corner
Premium
Aug 12, 2019

Malaysia’s lack of local love turning a corner

There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.

Premium
Ecommerce-savvy Malaysians still cautious about spending
Premium
Aug 12, 2019

Ecommerce-savvy Malaysians still cautious about spending

While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.

Premium
What Cannes wants to talk about? Quitting social media
Premium
Jun 17, 2019

What Cannes wants to talk about? Quitting social media

Conversations at Cannes kept returning to the negative influence of social media on mental health, with other strands of the same discussion touching on harmful agency-client working relationships and the introduction of psychological "safe spaces" at work.

Premium
Presenting: Asia's Top 1000 Brands 2019
Premium
Jun 11, 2019

Presenting: Asia's Top 1000 Brands 2019

Access all the data and analysis around this definitive annual assessment of consumer brand sentiments in the region.

Premium
Asia's Top 1000 Brands white paper illuminates 2019 trends
Premium
Jun 11, 2019

Asia's Top 1000 Brands white paper illuminates 2019 trends

Campaign Members can access a report by our editorial staff that reveals the top stories from this year's survey, plus all the data laid out in easily digestible form.

Premium
Samsung is Asia's favourite brand for eighth year running
Premium
Jun 11, 2019

Samsung is Asia's favourite brand for eighth year running

Featuring in three product categories and 16 subcategories in the Asia's Top 1000 Brands ranking, from smart homes to wearable technology, Samsung's product innovation and "global resonance" continue to bear fruit.

Premium
Dolce & Gabbana falls 140 places in Top 1000 ranking
Premium
Jun 11, 2019

Dolce & Gabbana falls 140 places in Top 1000 ranking

The brand is still suffering from a poor marketing strategy last year, which caused outrage in China and has seen it drop in consumer preference in almost every APAC market.

Premium
Huawei vaults upward in brand ranking
Premium
Jun 11, 2019

Huawei vaults upward in brand ranking

Huawei has taken over from Xiaomi as the top Chinese brand across APAC.

Premium
Competition narrows between ride-sharing brands
Premium
Jun 11, 2019

Competition narrows between ride-sharing brands

With Uber largely out of the picture, attention falls on two Southeast Asian success stories.

Premium
Apocalypse now? Spam soars in Asia's Top 1000 Brands 2019
Premium
Jun 11, 2019

Apocalypse now? Spam soars in Asia's Top 1000 Brands 2019

Spam is one of this year’s biggest risers. Does this mean it’s time to batten down the hatches?

Premium
Coke stuns Asia with near-total knockout of Pepsi except in Thailand
Premium
Jun 11, 2019

Coke stuns Asia with near-total knockout of Pepsi except in Thailand

Coca-Cola reigns supreme among more than 470 beverage brands in Asia Pacific.

Premium
Local couriers stand up to global players
Premium
Jun 11, 2019

Local couriers stand up to global players

FedEx dominates regionally, but not in the biggest individual markets.

Premium
Sheraton pips Marriott in hotels, while Booking.com overtakes Agoda
Premium
Jun 11, 2019

Sheraton pips Marriott in hotels, while Booking.com overtakes Agoda

New winners emerge in the transport, travel and leisure categories in Asia's Top 1000 Brands ranking this year.

Premium
Pantene and Dove continue to benefit from addressing social issues
Premium
Jun 11, 2019

Pantene and Dove continue to benefit from addressing social issues

The P&G and Unilever brands have shown consistency in promoting individualism and self-confidence.

Premium
Asia-Pacific consumers see Zara as a luxury brand
Premium
Jun 11, 2019

Asia-Pacific consumers see Zara as a luxury brand

The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.

Premium
Heineken, Johnnie Walker still Asia's favourite alcohol, but some markets put local way ahead
Premium
Jun 11, 2019

Heineken, Johnnie Walker still Asia's favourite alcohol, but some markets put local way ahead

While the international giants have a firm hold on some parts of Asia, homegrown brands such as Moutai in China, McDowells in India and San Miguel in the Philippines still win out with their home markets.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins