Sep 13, 2021

How an unconventional Olympics worked for Toyota

The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.

Aug 8, 2021

Asia’s top brands for best connected experiences

ASIA’S TOP 1000 BRANDS: Device makers and platforms dominate, but even consumer goods brands are competing to deliver more seamless and integrated digital experiences.

Jul 19, 2021

Top 5 in 5: Moves that earned the top brands their spots

ASIA's TOP 1000 BRANDS: Samsung remains Asia’s top brand for the 10th straight year, while four of its closest consumer electronics competitors round out the top five.

Jul 17, 2020

Which F&B brands take the cake in Asia’s food fight?

ASIA’s TOP 1000 BRANDS: Nestle once again makes itself known as the cream of the crop while powerhouses Heinz and Nescafe continue to chomp their way to the top.

Jul 17, 2020

Duopoly expands dominance within Asia as Vodafone, Reliance Jio lose ground

ASIA's TOP 1000 BRANDS: Telecommunications providers experienced widespread disruption this year, while tech behemoths Facebook and Google expanded their stronghold in the Asia-Pacific region.

Jul 16, 2020

Who's driving brand recognition in APAC's automotive sector?

ASIA's TOP 1000 BRANDS: Tesla pulls into the Top 20 this year as Audi, Nissan, Hyundai, and Volkswagen also overtake peers like Porsche, Ford, Mazda and Mitsubishi.

Jul 16, 2020

APAC bank and insurance brands see significant shifts

ASIA's TOP 1000 BRANDS: Standard Chartered clambers back into the top 10 banks after a 2019 freefall, while in insurance, Allianz tumbles from fifth place in 2019 to 63rd this year.

Jul 15, 2020

Inspecting the gadget game: Which CE brands are gaining and losing favour

ASIA's TOP 1000 BRANDS: Huawei, Lenovo and Xiaomi lose power, while Oppo, Vivo, TCL Technology, GoPro and LifeSense boot up higher brand recognition.

Jul 9, 2020

Presenting: Asia's Top 1000 Brands 2020

After Campaign Asia-Pacific members enjoyed a preview last week, registered users can now dig into Asia-Pacific's largest annual assessment of consumer brand sentiment.

Jul 9, 2020

Nine years of unbroken reign for Asia’s favourite brand, Samsung

ASIA's TOP 1000 BRANDS: South Korean giant charts high in 12 product categories and tops local and sustainable ranking.

Jul 9, 2020

Rising and falling fortunes: The biggest brand moves

ASIA's TOP 1000 BRANDS: A gallery of the most impressive ascents and the most precipitous declines in our 2020 survey of brand perception in APAC.

Jul 9, 2020

Sustainability and brand success go hand in hand

ASIA’S TOP 1000 BRANDS: Many of the brands voted to have the best record on sustainability are also top brands overall. That’s no coincidence, say observers.

Jul 9, 2020

Facebook Messenger pips WhatsApp in consumer's minds

ASIA's TOP 1000 BRANDS: Facebook apps dominate new messaging service category, but in the opposite order you might expect.

Jul 9, 2020

Sony slips from the top 5 for the first time, as LG gains

ASIA's TOP 1000 BRANDS: Japanese electronics giant's struggles reflect a search for relevance in a fast-changing market where Korean competitors are ascendent.

Aug 29, 2019

How big brands rejuvenate and stay on top

Here are just some of the many key lessons from yesterday's Asia's Top 1000 Brands event in Singapore.

Aug 19, 2019

Brand-faithful, fairly optimistic and prone to save

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

Aug 12, 2019

Malaysia’s Top 100 Brands: Global brands dominate

Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.

Aug 12, 2019

AirAsia & Maybank streets ahead of rival Malaysian brands

Both brands continue to resonate strongest with consumers for reasons of pride and product.

Aug 12, 2019

Malaysia’s lack of local love turning a corner

There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.

Aug 12, 2019

Ecommerce-savvy Malaysians still cautious about spending

While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.