Sector Study

Feb 13, 2020

How sports luxury became an inevitable evolution

As luxury and sports brands increasingly team up, we look at how luxury is losing its barriers and being redefined by new ideals, particularly those of younger and Asian consumers.

Jul 16, 2018

Killing the cubicle: How co-working spaces are co-existing in Singapore

SECTOR STUDY: Players are fighting to differentiate their workspaces in the Lion City as a pleasant look and decent coffee are just table–or rather hotdesk–stakes now.

Apr 30, 2018

Who moved my cheese? Chinese consumers did

SECTOR STUDY: China may be one of the hardest markets across the globe in which to sell cheese directly, but sneaking the product into other foodstuffs is making it more palatable.

Apr 17, 2018

Beyond time: How watch brands are adapting to survive

SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.

Mar 14, 2018

The OTT video streaming battle in Asia

SECTOR STUDY: Global players are struggling to make inroads in the face of fierce competition from local services.

Feb 28, 2018

Private investing could be about to get a makeover in Japan

A new investment service called Folio is banking on good design and human language to win over an extremely cautious market. Will others follow?

Nov 3, 2017

Traditional Chinese medicine's healthy mix of history and modernity

TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.

Sep 19, 2017

Bike-sharing brands need better differentiation

The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.

Feb 16, 2016

Are smarter white goods a smart strategy?

SECTOR STUDY: With lifestyle changes and increasing consumer demand for more convenient white goods, companies are taking action to develop smarter domestic appliances.

Nov 25, 2015

Keeping up with China’s caffeine buzz

As Chinese coffee consumers switch between fresh brews and instant coffee, competing brands are shaping each others’ long-term strategy.

Sep 17, 2015

Beer firms vie for a piece of Myanmar

SECTOR STUDY: Despite strong incumbents, international beer-makers are keen to establish a foothold in the growing market, and are building local brands to do so.

Jul 27, 2015

Korean beauty brands ensnare Asia

SECTOR STUDY: Novel ingredients and a rapid development cycle have helped put South Korea’s cosmetics industry on the global map, making it a force to reckon with.

May 13, 2015

Toys: Cultural shifts spur playtime in Asia

SECTOR STUDY: A growing middle-class and greater appreciation of educational learning among younger couples is making a strong case for toymakers to invest in the region.

Apr 14, 2015

Online banking: China's Internet giants turn financial upstarts

Access to big data and marketing on their owned assets will give Chinese internet kingpins an edge as they break into a newly approved online banking sector.

Mar 2, 2015

Pet care: Doting owners splash out to show love

As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.

Jan 6, 2015

Muslim consumers: Beauty brands eyeing halal cosmetics

Long ignored or misunderstood by the mainstream, Muslim women’s beauty needs are being championed by a new wave of niche brands, to commercial success.

Nov 14, 2014

Concept stores: Brands take over Asian city centres

From sugary treats to premium spirits, brands are snapping up prime retail to daze and delight their key consumers.

Nov 3, 2014

Dairy products: Milking the deep pockets of Asia

SECTOR STUDY: Rising incomes and health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding is crucial.

Oct 6, 2014

Wearable devices: The next great frontier

Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.

Sep 16, 2014

Premium auto marques fall back on gimmicks

SECTOR STUDY: Once dominated by three top German brands, China’s luxury car market grows increasingly competitive, forcing marketers to get inventive to woo buyers with ‘difference’.