McCann, Ogilvy, Initiative and more, in our weekly collection of people moves and account news.
Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.
PHD, Naked, Valtech and more, in our weekly collection of people moves and account news.
China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?
The past 12 months have seen Samsung dial up the social awareness campaigns and release a string of hot new products—but it's the brand's size and 'traditional' marketing methods that keep it at the top, say experts.
Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.
7-Eleven tried to applaud donors—rather robotically—for their acts of charity.
Nike turned sports, eschewed by Chinese parents as a distraction from studies, into a status symbol.
We’ve known for a long time that talk is cheap, but in today’s maelstrom of misinformation and dishonesty, is the word at its lowest ebb? If so, what does this mean for the future of communications?
Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?
Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.
What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?
Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.
Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.
In an ever-shifting social media landscape, we explore the current value of social interactions and how brands can use them to more effectively engage with their audiences.
SECTOR STUDY: China may be one of the hardest markets across the globe in which to sell cheese directly, but sneaking the product into other foodstuffs is making it more palatable.
DDB global leader Wendy Clark speaks exclusively with us about clients' need for speed, the five traits she strives to achieve, driving for diversity and the Time's Up Advertising movement.
Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.
Director, Social Media – 029713 Hong Kong
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