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Move and win roundup: Week of June 18, 2018
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3 days ago

Move and win roundup: Week of June 18, 2018

McCann, Ogilvy, Initiative and more, in our weekly collection of people moves and account news.

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What is that jumble of Chinese characters pitchside at the World Cup?
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3 days ago

What is that jumble of Chinese characters pitchside at the World Cup?

Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.

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Move and win roundup: Week of June 11, 2018
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Jun 12, 2018

Move and win roundup: Week of June 11, 2018

PHD, Naked, Valtech and more, in our weekly collection of people moves and account news.

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Cannes, culture and the state of Chinese creativity
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Jun 5, 2018

Cannes, culture and the state of Chinese creativity

China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?

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Solid Samsung still Asia's favourite brand
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Jun 4, 2018

Solid Samsung still Asia's favourite brand

The past 12 months have seen Samsung dial up the social awareness campaigns and release a string of hot new products—but it's the brand's size and 'traditional' marketing methods that keep it at the top, say experts.

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Opinion: We must address the culture in which gender inequality exists
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Jun 1, 2018

Opinion: We must address the culture in which gender inequality exists

Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.

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Cannes contenders: 'Rhythm of love wall' by ADK Taiwan
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May 29, 2018

Cannes contenders: 'Rhythm of love wall' by ADK Taiwan

7-Eleven tried to applaud donors—rather robotically—for their acts of charity.

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Cannes contenders: 'Badge of honor' by W+K Shanghai
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May 29, 2018

Cannes contenders: 'Badge of honor' by W+K Shanghai

Nike turned sports, eschewed by Chinese parents as a distraction from studies, into a status symbol.

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Meaning is optional: PR and the cheapening of words
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May 29, 2018

Meaning is optional: PR and the cheapening of words

We’ve known for a long time that talk is cheap, but in today’s maelstrom of misinformation and dishonesty, is the word at its lowest ebb? If so, what does this mean for the future of communications?

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How comms professionals can break out of the 'PR sandbox'
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May 28, 2018

How comms professionals can break out of the 'PR sandbox'

Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?

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The unique face of the fake news debate in Asia
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May 23, 2018

The unique face of the fake news debate in Asia

Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?

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Observing Ramadan in the digital age
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May 21, 2018

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

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How to fix Pakistan's broken ad industry
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May 17, 2018

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

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Gender gap in PR and comms: perception versus reality?
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May 15, 2018

Gender gap in PR and comms: perception versus reality?

What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?

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Hyundai CMO: No cookie-cutter experiences
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May 14, 2018

Hyundai CMO: No cookie-cutter experiences

Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.

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Innovation centres take root in Asia
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May 8, 2018

Innovation centres take root in Asia

Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.

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Have social 'likes' lost their value?
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May 4, 2018

Have social 'likes' lost their value?

In an ever-shifting social media landscape, we explore the current value of social interactions and how brands can use them to more effectively engage with their audiences.

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Who moved my cheese? Chinese consumers did
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Apr 30, 2018

Who moved my cheese? Chinese consumers did

SECTOR STUDY: China may be one of the hardest markets across the globe in which to sell cheese directly, but sneaking the product into other foodstuffs is making it more palatable.

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Sun Tzu and the art of running a global creative network: DDB's Wendy Clark
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Apr 25, 2018

Sun Tzu and the art of running a global creative network: DDB's Wendy Clark

DDB global leader Wendy Clark speaks exclusively with us about clients' need for speed, the five traits she strives to achieve, driving for diversity and the Time's Up Advertising movement.

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Online grocery: Sprinting for the last-mile race
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Apr 23, 2018

Online grocery: Sprinting for the last-mile race

Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.

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