Opinion

Jun 1, 2018

To address inequality, first look at culture

Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.

May 17, 2018

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

Feb 26, 2018

Campaigns don’t shape brands, employees do

Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.

Feb 14, 2018

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

Jan 23, 2018

The real meaning of a ‘new Dentsu’

The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.

Jan 8, 2018

When trust is snapped

Diageo's decision to pull ads from Snapchat following an ASA ruling reflects a broader problem with media trust, argues the global MD of the company's luxury portfolio.

Nov 27, 2017

'Burn the whole industry to the ground'

A former ad man suggests how to torch and then rebuild the ad agency model.

Nov 14, 2017

The new awkwardness of globalisation

A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.

Oct 31, 2017

Mobile advertising in Japan: cracking the format formula

A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.

Oct 26, 2017

India’s third wave is here. Will marketers catch it?

Digitisation is making small-town and small-income India emerge as an accessible consumer force, which calls for a massive shift in marketing mindset, says McCann India’s vice chairman and managing director.

Oct 24, 2017

Hong Kong's creative industry suppresses itself

China's influence is not to blame for holding back creativity in Hong Kong. The industry's insular perspective is, writes Jonathan Jiang.

Oct 6, 2017

Leo's Oscar and why I hope the industry sticks with awards

Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.

Oct 4, 2017

Chinese startups falling into trap of 'safe' branding

Identifying their convictions and sticking to them is something many of China's startups are failing to do. Carat's Ellen Hou gives a brand-building lesson.

Sep 22, 2017

How older marketers stay relevant

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

Sep 6, 2017

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

Sep 5, 2017

Two camps clash over the true value of ads

It has never been easy to put hard numbers to the value of advertising, but client-side marketers are wising up to the possibility agency types might be being deliberately pulling digital wool over their eyes.

Aug 4, 2017

Bravery in advertising is a relative concept

One of James Thompson's ads was praised for its boldness, but here's the true story.

Jul 27, 2017

O2O in China: West, take note

The explosive phenomenon that is online-to-offline retail in China may not translate directly, but there are plenty of lessons to learn.

Jul 26, 2017

Mobile games are go

A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it’s time to tango.

Jul 26, 2017

Are you truly ready for today's young talent?

An ambitious, nimble and agile new generation of talent is emerging in the industry. Those in leadership roles need to ask whether they are making enough bold moves to capitalise on this potential.