Intelligence

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The ad fraud outlook in Asia: challenges, tips & solutions
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Oct 8, 2019

The ad fraud outlook in Asia: challenges, tips & solutions

Ad fraud continues to be one of the industry’s biggest threats, and yet many clients in Asia remain either unaware or uninclined to tackle it. Here we uncover some common types of fraud and solutions to help demystify the topic.

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APAC CMOs hunt for new help
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Sep 11, 2019

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

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Nano influencers overtake micro and macro in NZ
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Aug 22, 2019

Nano influencers overtake micro and macro in NZ

TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.

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Rolling out the DOOH: emerging opportunities and challenges
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Aug 16, 2019

Rolling out the DOOH: emerging opportunities and challenges

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

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The world's biggest retail events, ranked and rated
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Jun 25, 2019

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

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Apple's sign-in: Less precision targeting, more walled gardens
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Jun 18, 2019

Apple's sign-in: Less precision targeting, more walled gardens

While 'Sign In with Apple' mainly seeks to prevent Facebook and Google from gathering information on Apple devices, knock-on effects will impact brands and media owners.

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Trust in PR agencies high, but capabilities must improve significantly: Exclusive research
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Jun 12, 2019

Trust in PR agencies high, but capabilities must improve significantly: Exclusive research

Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.

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Asia's Top 1000 Brands white paper illuminates 2019 trends
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Jun 11, 2019

Asia's Top 1000 Brands white paper illuminates 2019 trends

Campaign Members can access a report by our editorial staff that reveals the top stories from this year's survey, plus all the data laid out in easily digestible form.

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Latest research paints grim picture of APAC adland diversity
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Jun 4, 2019

Latest research paints grim picture of APAC adland diversity

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

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Plugging the disconnect between finance and marketing
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Mar 12, 2019

Plugging the disconnect between finance and marketing

Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.

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Exclusive research: Agency value is still about the work
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Mar 5, 2019

Exclusive research: Agency value is still about the work

Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, finds new research presented at Campaign360 by Campaign and Kantar.

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GDPR: how has it changed data protection in Asia?
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Jan 15, 2019

GDPR: how has it changed data protection in Asia?

Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.

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Is it time to stop hating the procurement department?
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Nov 26, 2018

Is it time to stop hating the procurement department?

They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.

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The age of ageing
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Oct 11, 2018

The age of ageing

With boardrooms the world over depending on Asia’s ‘young’, vibrant economies to enhance their bottom lines, it's sobering to realise that one in four people in the region will be 60 years old or older by 2050.

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Post World Cup data breakdown: Was it worth it?
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Jul 31, 2018

Post World Cup data breakdown: Was it worth it?

Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.

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Observing Ramadan in the digital age
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May 21, 2018

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

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Online grocery: Sprinting for the last-mile race
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Apr 23, 2018

Online grocery: Sprinting for the last-mile race

Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.

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Zero or hero? Industry polarised on zero-based budgeting
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Apr 13, 2018

Zero or hero? Industry polarised on zero-based budgeting

Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.

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Download your copy of the 2018 Agency Family Tree
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Mar 26, 2018

Download your copy of the 2018 Agency Family Tree

Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies.

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Agency Report Card 2017: Holding companies ranked by revenue
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Mar 26, 2018

Agency Report Card 2017: Holding companies ranked by revenue

As part of our Agency Report Card feature for 2017, we present R3's ranking of holding companies by full-year APAC revenue.

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