Intelligence

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The world's biggest retail events, ranked and rated
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Jun 25, 2019

The world's biggest retail events, ranked and rated

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

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Apple's sign-in: Less precision targeting, more walled gardens
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Jun 18, 2019

Apple's sign-in: Less precision targeting, more walled gardens

While 'Sign In with Apple' mainly seeks to prevent Facebook and Google from gathering information on Apple devices, knock-on effects will impact brands and media owners.

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Trust in PR agencies high, but capabilities must improve significantly: Exclusive research
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Jun 12, 2019

Trust in PR agencies high, but capabilities must improve significantly: Exclusive research

Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.

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Asia's Top 1000 Brands white paper illuminates 2019 trends
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Jun 11, 2019

Asia's Top 1000 Brands white paper illuminates 2019 trends

Campaign Members can access a report by our editorial staff that reveals the top stories from this year's survey, plus all the data laid out in easily digestible form.

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Latest research paints grim picture of APAC adland diversity
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Jun 4, 2019

Latest research paints grim picture of APAC adland diversity

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

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Plugging the disconnect between finance and marketing
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Mar 12, 2019

Plugging the disconnect between finance and marketing

Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.

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Exclusive research: Agency value is still about the work
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Mar 5, 2019

Exclusive research: Agency value is still about the work

Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, finds new research presented at Campaign360 by Campaign and Kantar.

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GDPR: how has it changed data protection in Asia?
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Jan 15, 2019

GDPR: how has it changed data protection in Asia?

Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.

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Is it time to stop hating the procurement department?
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Nov 26, 2018

Is it time to stop hating the procurement department?

They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.

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The age of ageing
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Oct 11, 2018

The age of ageing

With boardrooms the world over depending on Asia’s ‘young’, vibrant economies to enhance their bottom lines, it's sobering to realise that one in four people in the region will be 60 years old or older by 2050.

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Post World Cup data breakdown: Was it worth it?
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Jul 31, 2018

Post World Cup data breakdown: Was it worth it?

Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.

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Observing Ramadan in the digital age
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May 21, 2018

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

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Online grocery: Sprinting for the last-mile race
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Apr 23, 2018

Online grocery: Sprinting for the last-mile race

Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.

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Zero or hero? Industry polarised on zero-based budgeting
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Apr 13, 2018

Zero or hero? Industry polarised on zero-based budgeting

Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.

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Download your copy of the 2018 Agency Family Tree
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Mar 26, 2018

Download your copy of the 2018 Agency Family Tree

Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies.

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Agency Report Card 2017: Holding companies ranked by revenue
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Mar 26, 2018

Agency Report Card 2017: Holding companies ranked by revenue

As part of our Agency Report Card feature for 2017, we present R3's ranking of holding companies by full-year APAC revenue.

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The road ahead for digital media measurement
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Mar 12, 2018

The road ahead for digital media measurement

Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?

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CNY 'great migration' equals opportunity for mobile marketers
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Jan 29, 2018

CNY 'great migration' equals opportunity for mobile marketers

With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.

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Upcoming Thai election may get adspend back on track
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Jan 19, 2018

Upcoming Thai election may get adspend back on track

Following two years of declining ad spending, marketers and agencies see cause for optimism.

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Where CMOs will spend in 2018
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Jan 15, 2018

Where CMOs will spend in 2018

Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.

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