Intelligence

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Observing Ramadan in the digital age
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2 days ago

Observing Ramadan in the digital age

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

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Online grocery: Sprinting for the last-mile race
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Apr 23, 2018

Online grocery: Sprinting for the last-mile race

Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.

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Zero or hero? Industry polarised on zero-based budgeting
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Apr 13, 2018

Zero or hero? Industry polarised on zero-based budgeting

Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.

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Download the 2018 marketing and communications Agency Family Tree
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Mar 26, 2018

Download the 2018 marketing and communications Agency Family Tree

Our annual agency family tree, compiled by R3, is a handy guide for keeping track of which agencies belong to each of the major holding companies.

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Agency Report Card 2017: Holding companies ranked by revenue
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Mar 26, 2018

Agency Report Card 2017: Holding companies ranked by revenue

As part of our Agency Report Card feature for 2017, we present R3's ranking of holding companies by full-year APAC revenue.

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The road ahead for digital media measurement
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Mar 12, 2018

The road ahead for digital media measurement

Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?

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CNY 'great migration' equals opportunity for mobile-savvy marketers
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Jan 29, 2018

CNY 'great migration' equals opportunity for mobile-savvy marketers

With millions of trips made by road, rail and sea, the Lunar New Year holiday has created a captive mobile audience for marketers.

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Upcoming Thai election may get adspend back on track
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Jan 19, 2018

Upcoming Thai election may get adspend back on track

Following two years of declining ad spending, marketers and agencies see cause for optimism.

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Where CMOs will spend in 2018
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Jan 15, 2018

Where CMOs will spend in 2018

Technology investments can be hit-or-miss and digital advertising still has its issues. But don’t expect any slowdown in money flows to digital and data analytics this year.

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The app-eal of in-app advertising in Asia
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Oct 16, 2017

The app-eal of in-app advertising in Asia

In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.

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Gender and the business of advertising
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Sep 13, 2017

Gender and the business of advertising

A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.

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Beyond Asia's megacities: The power of middleweight regions
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Aug 24, 2017

Beyond Asia's megacities: The power of middleweight regions

All too often overshadowed by the stellar growth of the region’s megacities, ASEAN’s secondary markets may hold keys to success, according to a new Nielsen study.

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Shattering the over-60 stereotype
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Jul 20, 2017

Shattering the over-60 stereotype

Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.

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'Athbeauty': When fitness meets beauty
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Apr 19, 2017

'Athbeauty': When fitness meets beauty

The athbeauty trend is set to power into the market, giving rise to products with claims to enhance the skin pre-and post-workout.

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Self-assured women make waves in Asia
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Jan 24, 2017

Self-assured women make waves in Asia

The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.

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Marketing to Japan's insecure generation
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Nov 28, 2016

Marketing to Japan's insecure generation

Having grown up online, young Japanese see their smartphones as an extension of their physical being, and follow an intricate etiquette governing social interaction.

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CMOs descend from their ‘Ivory Tower’
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Sep 28, 2016

CMOs descend from their ‘Ivory Tower’

Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.

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China’s thirst for functional beverages
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May 18, 2016

China’s thirst for functional beverages

SECTOR STUDY: A national health and wellness kick has spurred the rise of drinks with added benefits, which are perceived to be low in sugar and made with natural flavours.

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Asean powering beauty gadgets growth
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Apr 19, 2016

Asean powering beauty gadgets growth

SECTOR STUDY: Price-sensitive consumers make emerging markets like Southeast Asia a challenging playing field. But the rewards are big for brands that play their cards right.

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Can young Asia’s hunger for experience feed fine dining?
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Mar 21, 2016

Can young Asia’s hunger for experience feed fine dining?

After a streak of lacklustre performances, it is fine dining’s time to shine as highly paid but highly stressed millennials seek therapy in luxurious experiences.

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