Insight

Feb 11, 2020

Despite virus woes, Japanese brands face globalisation imperative

Slowing sales at home and increasingly unfavourable economic growth and demographics lead companies' overseas push.

Jan 10, 2020

The waning appetite for marketing junk food in Asia

Marketers of sugary drinks and sodium-laden snacks will need to embrace healthier trends and watch their messaging to win over regulators and consumers alike.

Nov 26, 2019

Helping or hindering? Facebook, Google and the news industry

As the tech behemoths continue to pour millions into grants and initiatives to support the news media, is it really enough to create a business model that sustains ongoing investment in quality journalism?

Nov 13, 2019

Examining blockchain: uses in advertising, media and beyond

First used as the backbone of Bitcoin in 2009, blockchain technology has many applications beyond cryptocurrency that can benefit advertisers, consumers, governments and media organisations.

Nov 5, 2019

A history of brand experience through the decades

A visual and descriptive evolution of experiences in the last 80 years, as narrated by vice chairman and president international of Jack Morton Worldwide.

Nov 5, 2019

It's not just fraudsters that are profiting from ad fraud

Compromised, complicit or somewhere in between, not all players within the digital ad ecosystem are treating ad fraud as a crime.

Oct 15, 2019

Mongolia: from ore mining to data mining

In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.

Sep 30, 2019

Amazon gears up for advertising services push in Asia

The company’s advertising business sits largely under the radar in a region with fragmented ecommerce services, but that looks about to change.

Aug 22, 2019

Sea change: What FMCG brands are doing about plastic

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

Aug 16, 2019

Rolling out the DOOH: emerging opportunities and challenges

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

Jun 18, 2019

My culture: APAC creatives on their wellsprings of inspiration

What inspires the inspired? Some of the region's luminaries reveal what moves them.

May 21, 2019

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

May 14, 2019

Industry welcomes online tracking crackdown

The short-term pain of remodelling digital advertising will ultimately deliver a cleaner, more sustainable ecosystem, according to a host of industry executives.

May 7, 2019

What happens in your brain to make you pass on that video

Understanding the science behind what compels people to share can lead to new ways of thinking about content.

Apr 23, 2019

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

Apr 8, 2019

Marketing must solve business problems to maintain its value

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.

Mar 28, 2019

Marcomms is in a mid-life crisis, but we can survive it

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.

Mar 21, 2019

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

Mar 12, 2019

Exclusive: Watch Martin Sorrell's Q&A at Campaign360

Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.

Feb 19, 2019

How to name a new brand in an age of global business

We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.