Insight

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Your quintessential guide to what happened at Cannes 2018
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Jul 3, 2018

Your quintessential guide to what happened at Cannes 2018

APAC wins, festival highlights and hot topics, all in one place

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Cannes, culture and the state of Chinese creativity
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Jun 5, 2018

Cannes, culture and the state of Chinese creativity

China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?

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Hyundai CMO: No cookie-cutter experiences
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May 14, 2018

Hyundai CMO: No cookie-cutter experiences

Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.

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Apr 23, 2018

"It could have happened to a lot of people": Marriott exec on China-site shutdown

Marriott's most senior Asia marketer opens up about the hotel chain's recent troubles in China, the future of guests' data and why women can be their own worst enemies in business.

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Who will control your data destiny post-Cambridge Analytica?
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Apr 12, 2018

Who will control your data destiny post-Cambridge Analytica?

Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.

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The commoditisation of media, and how to combat it
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Mar 19, 2018

The commoditisation of media, and how to combat it

The ‘commoditisation of media’ means different things to publishers and agencies, but their strategies to fight it are remarkably similar, which could spell more competition ahead.

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Sexual harassment emerges from the shadows in Asia
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Feb 26, 2018

Sexual harassment emerges from the shadows in Asia

As the #metoo movement spreads across APAC, victims of inappropriate behaviour are tentatively starting to come out of the woodwork in the advertising and marcomms industry.

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Mandate for Change on gender bias sparking wider action on diversity
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Feb 15, 2018

Mandate for Change on gender bias sparking wider action on diversity

Agency leaders say their work on equality for women in the workplace is driving more discussions and initiatives about diversity and inclusion in APAC.

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AI: What to do before you even start
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Feb 15, 2018

AI: What to do before you even start

The old maxim ‘garbage in, garbage out’ holds true with AI, so companies considering the use of machine-learning tools should take steps to get their data and system architectures in order.

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Marketing in Indonesia: Cautious, with a chance of boycotts
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Jan 29, 2018

Marketing in Indonesia: Cautious, with a chance of boycotts

Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.

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Hell yeah! How to swear in ads and get away with it
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Dec 7, 2017

Hell yeah! How to swear in ads and get away with it

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

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AR on the cusp of mainstream
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Nov 30, 2017

AR on the cusp of mainstream

The latest augmented-reality toolkits and new features embedded in smartphones could soon turn AR into a mainstay of marketing.

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Mandate for Change check-in: What agencies are doing on gender equality
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Nov 2, 2017

Mandate for Change check-in: What agencies are doing on gender equality

It’s easy to sing your own praises when it comes to a topic as significant as gender equity, but actions speak louder than words. What have agency endeavours amounted to over the last few months?

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The death of a king: Thailand marks a year in mourning
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Oct 11, 2017

The death of a king: Thailand marks a year in mourning

As the anniversary of the late king's death approaches, we look back at the impact of the tragedy on the advertising world.

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Inflight magazines: Paper planes soar higher
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Aug 22, 2017

Inflight magazines: Paper planes soar higher

Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?

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When startups and agencies don't mix
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Jul 19, 2017

When startups and agencies don't mix

Startups who need comms services and agencies that might like them as clients do not seem to be on the same page.

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New balls and rules for Asia, please
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May 30, 2017

New balls and rules for Asia, please

Sports organising bodies and entrepreneurs are stepping up to the plate to deliver new formats and fast-paced tournaments that will engage today’s connected Asian audiences.

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Nation branding: A complex, high-stakes game
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Apr 21, 2017

Nation branding: A complex, high-stakes game

Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.

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Rise of the all-powerful data science undergrads
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Mar 16, 2017

Rise of the all-powerful data science undergrads

As rocketing demand for data gurus sends salaries into orbit, educational institutions are ramping up efforts to train the next generation of talent to plug the gap.

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Raising the stakes in fighting fakes
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Feb 14, 2017

Raising the stakes in fighting fakes

As China strives to shake off its reputation as the counterfeit capital of the world, brands and retailers are turning to technology to combat the copycats.

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