Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.
Marriott's most senior Asia marketer opens up about the hotel chain's recent troubles in China, the future of guests' data and why women can be their own worst enemies in business.
Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.
The ‘commoditisation of media’ means different things to publishers and agencies, but their strategies to fight it are remarkably similar, which could spell more competition ahead.
As the #metoo movement spreads across APAC, victims of inappropriate behaviour are tentatively starting to come out of the woodwork in the advertising and marcomms industry.
Agency leaders say their work on equality for women in the workplace is driving more discussions and initiatives about diversity and inclusion in APAC.
The old maxim ‘garbage in, garbage out’ holds true with AI, so companies considering the use of machine-learning tools should take steps to get their data and system architectures in order.
Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.
After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.
The latest augmented-reality toolkits and new features embedded in smartphones could soon turn AR into a mainstay of marketing.
It’s easy to sing your own praises when it comes to a topic as significant as gender equity, but actions speak louder than words. What have agency endeavours amounted to over the last few months?
As the anniversary of the late king's death approaches, we look back at the impact of the tragedy on the advertising world.
Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?
Startups who need comms services and agencies that might like them as clients do not seem to be on the same page.
Sports organising bodies and entrepreneurs are stepping up to the plate to deliver new formats and fast-paced tournaments that will engage today’s connected Asian audiences.
Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.
As rocketing demand for data gurus sends salaries into orbit, educational institutions are ramping up efforts to train the next generation of talent to plug the gap.
As China strives to shake off its reputation as the counterfeit capital of the world, brands and retailers are turning to technology to combat the copycats.
As yet another scandal involving media agency transparency rocks the industry, clients are looking for ways to ensure that they can trust the agencies they work with.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins