The company’s advertising business sits largely under the radar in a region with fragmented ecommerce services, but that looks about to change.
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.
What inspires the inspired? Some of the region's luminaries reveal what moves them.
Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.
The short-term pain of remodelling digital advertising will ultimately deliver a cleaner, more sustainable ecosystem, according to a host of industry executives.
Understanding the science behind what compels people to share can lead to new ways of thinking about content.
From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.
We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.
Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?
It can sometimes feel that everyone on LinkedIn is competing to make a name for themselves. But what's the best way to build a personal brand without seeming overly self-promoting—and what are the rewards?
Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.
Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.
The equity gained for ‘Brand China’ in opening itself up and allowing visitors to experience what was once such an introspective and isolated nation was worth it.
The theme of overwork, and what to do about it, dominated the end of 2016 and much of 2017 in Japan.
The Tokyo government wants to preserve one of the city’s strongest cultural assets in a new location, but lacks a strategy.
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