Insight

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Seeking pastures new? All you need to know about moving client-side
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Nov 13, 2018

Seeking pastures new? All you need to know about moving client-side

Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.

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Why it's time for toys and toy ads to go gender-neutral in Asia
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Nov 2, 2018

Why it's time for toys and toy ads to go gender-neutral in Asia

Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.

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Digital games: Beijing Olympics
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Oct 16, 2018

Digital games: Beijing Olympics

The equity gained for ‘Brand China’ in opening itself up and allowing visitors to experience what was once such an introspective and isolated nation was worth it.

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Overwork: a tragedy in Japan spurs overdue change
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Oct 12, 2018

Overwork: a tragedy in Japan spurs overdue change

The theme of overwork, and what to do about it, dominated the end of 2016 and much of 2017 in Japan.

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As Tokyo’s iconic Tsukiji market closes, will the brand endure?
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Oct 11, 2018

As Tokyo’s iconic Tsukiji market closes, will the brand endure?

The Tokyo government wants to preserve one of the city’s strongest cultural assets in a new location, but lacks a strategy.

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The increasing Islamisation of Indonesia
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Aug 14, 2018

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

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APAC's digital-data deficit, and what to do about it
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Aug 7, 2018

APAC's digital-data deficit, and what to do about it

Marketers in many markets in APAC face a dearth of solid data to use in digital marketing, compared to their western counterparts. Could a coming influx of telco data improve the situation?

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Your quintessential guide to what happened at Cannes 2018
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Jul 3, 2018

Your quintessential guide to what happened at Cannes 2018

APAC wins, festival highlights and hot topics, all in one place

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Cannes, culture and the state of Chinese creativity
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Jun 5, 2018

Cannes, culture and the state of Chinese creativity

China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?

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Hyundai CMO: No cookie-cutter experiences
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May 14, 2018

Hyundai CMO: No cookie-cutter experiences

Frustrated with “superficial” marketing, CMO Wonhong Cho is turning to more imaginative, artistic and interpretive experiences to project Hyundai as a future-facing brand.

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Apr 23, 2018

"It could have happened to a lot of people": Marriott exec on China-site shutdown

Marriott's most senior Asia marketer opens up about the hotel chain's recent troubles in China, the future of guests' data and why women can be their own worst enemies in business.

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Who will control your data destiny post-Cambridge Analytica?
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Apr 12, 2018

Who will control your data destiny post-Cambridge Analytica?

Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.

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The commoditisation of media, and how to combat it
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Mar 19, 2018

The commoditisation of media, and how to combat it

The ‘commoditisation of media’ means different things to publishers and agencies, but their strategies to fight it are remarkably similar, which could spell more competition ahead.

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Sexual harassment emerges from the shadows in Asia
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Feb 26, 2018

Sexual harassment emerges from the shadows in Asia

As the #metoo movement spreads across APAC, victims of inappropriate behaviour are tentatively starting to come out of the woodwork in the advertising and marcomms industry.

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Mandate for Change on gender bias sparking wider action on diversity
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Feb 15, 2018

Mandate for Change on gender bias sparking wider action on diversity

Agency leaders say their work on equality for women in the workplace is driving more discussions and initiatives about diversity and inclusion in APAC.

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AI: What to do before you even start
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Feb 15, 2018

AI: What to do before you even start

The old maxim ‘garbage in, garbage out’ holds true with AI, so companies considering the use of machine-learning tools should take steps to get their data and system architectures in order.

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Marketing in Indonesia: Cautious, with a chance of boycotts
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Jan 29, 2018

Marketing in Indonesia: Cautious, with a chance of boycotts

Brands operating in Indonesia tread lightly around sensitive issues, but boycotts tend to fizzle quickly, and some insiders suggest there's a downside to being too cautious.

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Hell yeah! How to swear in ads and get away with it
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Dec 7, 2017

Hell yeah! How to swear in ads and get away with it

After Zomato's recent gamble on the edge of obscenity, Li-Mei Foong explores the intricacies of using expletives in ads without landing yourself in censorship soup.

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AR on the cusp of mainstream
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Nov 30, 2017

AR on the cusp of mainstream

The latest augmented-reality toolkits and new features embedded in smartphones could soon turn AR into a mainstay of marketing.

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Mandate for Change check-in: What agencies are doing on gender equality
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Nov 2, 2017

Mandate for Change check-in: What agencies are doing on gender equality

It’s easy to sing your own praises when it comes to a topic as significant as gender equity, but actions speak louder than words. What have agency endeavours amounted to over the last few months?

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