Insight

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Sea change: What FMCG brands are doing about plastic
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1 day ago

Sea change: What FMCG brands are doing about plastic

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

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Rolling out the DOOH: emerging opportunities and challenges
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Aug 16, 2019

Rolling out the DOOH: emerging opportunities and challenges

Dense populations, growing competition and rapid infrastructure growth... there are many reasons why DOOH is primed to explode in Southeast Asia. But overcoming technical limitations and fragmentation are key challenges.

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My culture: APAC creatives on their wellsprings of inspiration
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Jun 18, 2019

My culture: APAC creatives on their wellsprings of inspiration

What inspires the inspired? Some of the region's luminaries reveal what moves them.

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Can better stock pictures eliminate stereotypes?
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May 21, 2019

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

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Industry welcomes online tracking crackdown
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May 14, 2019

Industry welcomes online tracking crackdown

The short-term pain of remodelling digital advertising will ultimately deliver a cleaner, more sustainable ecosystem, according to a host of industry executives.

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What happens in your brain to make you pass on that video
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May 7, 2019

What happens in your brain to make you pass on that video

Understanding the science behind what compels people to share can lead to new ways of thinking about content.

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Marketing Macau's mega-hotels
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Apr 23, 2019

Marketing Macau's mega-hotels

From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.

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Marketing must solve business problems to maintain its value
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Apr 8, 2019

Marketing must solve business problems to maintain its value

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.

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Marcomms is in a mid-life crisis, but we can survive it
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Mar 28, 2019

Marcomms is in a mid-life crisis, but we can survive it

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, Mediacom global strategy chief Matt Mee explains why marketing communications is facing self-doubt and how the industry can overcome it.

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The finance and marketing therapy session
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Mar 21, 2019

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

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Exclusive: Watch Martin Sorrell's Q&A at Campaign360
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Mar 12, 2019

Exclusive: Watch Martin Sorrell's Q&A at Campaign360

Front Stage Pass: The executive chairman of S4 Capital answered live questions about past decisions at WPP, his strategy now at S4, his regrets, his digital ad habits and much more. Plus, answers to the questions we didn't have time for at the event.

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How to name a new brand in an age of global business
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Feb 19, 2019

How to name a new brand in an age of global business

We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.

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Will APAC advertising ever tackle its disability deficit?
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Jan 2, 2019

Will APAC advertising ever tackle its disability deficit?

Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?

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Project Me: crafting a 'personal brand' for career success
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Nov 30, 2018

Project Me: crafting a 'personal brand' for career success

It can sometimes feel that everyone on LinkedIn is competing to make a name for themselves. But what's the best way to build a personal brand without seeming overly self-promoting—and what are the rewards?

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Seeking pastures new? All about moving client-side
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Nov 13, 2018

Seeking pastures new? All about moving client-side

Brand roles are often fêted as the ideal escape from the long hours, low pay and minimal influence that agency life can involve. But moving can be hard—and new roles are not always what they're cracked up to be.

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Why it's time for toys and toy ads to go gender-neutral in Asia
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Nov 2, 2018

Why it's time for toys and toy ads to go gender-neutral in Asia

Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.

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Digital games: Beijing Olympics
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Oct 16, 2018

Digital games: Beijing Olympics

The equity gained for ‘Brand China’ in opening itself up and allowing visitors to experience what was once such an introspective and isolated nation was worth it.

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Overwork: a tragedy in Japan spurs overdue change
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Oct 12, 2018

Overwork: a tragedy in Japan spurs overdue change

The theme of overwork, and what to do about it, dominated the end of 2016 and much of 2017 in Japan.

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As Tokyo’s iconic Tsukiji market closes, will the brand endure?
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Oct 11, 2018

As Tokyo’s iconic Tsukiji market closes, will the brand endure?

The Tokyo government wants to preserve one of the city’s strongest cultural assets in a new location, but lacks a strategy.

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The increasing Islamisation of Indonesia
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Aug 14, 2018

The increasing Islamisation of Indonesia

Various trends in new product releases, TV shows, online search and celebrity behaviour suggest religion is starting to permeate daily life in Indonesia to a greater extent than it has in the past. What does it mean for the market?

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