Feb 5, 2020

IBM CMO: With great technology comes great responsibility

“In many ways, Watson was the brand that introduced AI to society,” Michelle Peluso says.

Dec 16, 2019

How Brand Nintendo can win over mobile-crazy Chinese gamers

By focusing on casual gamers, advocating its hybrid capabilities and building out its gaming portfolio, the gaming giant hopes to give itself a fighting chance with Switch.

Dec 3, 2019

Opening up new worlds with WebAR: What is it and how are brands using it?

WebAR promises to provide greater reach, flexibility and control than standard app-based augmented reality, but comes with added technical requirements.

Oct 22, 2019

The evolution of chatbots in marketing

Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.

Jul 17, 2019

Delving into Libra: Is Facebook's currency the future of finance?

Libra promises to provide the unbanked with financial flexibility, which would benefit brands, especially in Asia. But government objections could scupper its chances.

Jul 9, 2019

How brands can be smarter with data science

Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?

May 28, 2019

Predictive marketing: It’s no crystal ball

Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.

May 16, 2019

How blockchain is helping Asian advertisers (or not)

Brands’ recent experiments suggest the public-ledger technology can be a real asset for marketers, but some remain unconvinced.

Jan 8, 2019

Genetic data: Just a marketers’ dream?

Adapting products, services and communications based on consumer DNA is an alluring idea that will be difficult to implement.

Nov 6, 2018

'Human-like' voice search a major asset—if done right

Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

Oct 8, 2018

Tech leapfrogging: 3 ways APAC will keep besting the west

Three world-changing tech areas where Asia (mainly China) is set to lead the way (plus 6 bonus technologies).

Sep 11, 2018

Zozo and the new world of apparel marketing

The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.

Jul 5, 2018

Marketers no longer lost in neural machine translation

With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.

May 8, 2018

Innovation centres take root in Asia

Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.

Feb 12, 2018

Blockchain: The end of advertising as we know it?

If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.

Dec 13, 2017

Voice search will upturn everything you know about SEO

Hi Siri? Tell me about OK Google.

Dec 5, 2017

Imitation game: ID fraud in mobile advertising

From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.

Oct 6, 2017

Teaching clueless chatbots the art of conversation

The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.

Aug 23, 2017

Innovative uses of smart tech building branding revolutions

The latest tools and advances in data analysis are ushering in a brave new world of possibilities for marketers willing to embrace a fully customer-centric approach.

Jul 21, 2017

Cyber seeing will soon be AI believing

The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.