Innovation

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'Human-like' voice search a major asset—if done right
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Nov 6, 2018

'Human-like' voice search a major asset—if done right

Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

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Tech leapfrogging: 3 ways APAC will keep besting the west
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Oct 8, 2018

Tech leapfrogging: 3 ways APAC will keep besting the west

Three world-changing tech areas where Asia (mainly China) is set to lead the way (plus 6 bonus technologies).

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Zozo and the new world of apparel marketing
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Sep 11, 2018

Zozo and the new world of apparel marketing

The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.

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Marketers no longer lost in neural machine translation
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Jul 5, 2018

Marketers no longer lost in neural machine translation

With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.

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Innovation centres take root in Asia
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May 8, 2018

Innovation centres take root in Asia

Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.

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Blockchain: The end of advertising as we know it?
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Feb 12, 2018

Blockchain: The end of advertising as we know it?

If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.

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Voice search will upturn everything you know about SEO
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Dec 13, 2017

Voice search will upturn everything you know about SEO

Hi Siri? Tell me about OK Google.

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Imitation game: ID fraud in mobile advertising
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Dec 5, 2017

Imitation game: ID fraud in mobile advertising

From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.

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Teaching clueless chatbots the art of conversation
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Oct 6, 2017

Teaching clueless chatbots the art of conversation

The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.

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Innovative uses of smart tech building branding revolutions
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Aug 23, 2017

Innovative uses of smart tech building branding revolutions

The latest tools and advances in data analysis are ushering in a brave new world of possibilities for marketers willing to embrace a fully customer-centric approach.

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Cyber seeing will soon be AI believing
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Jul 21, 2017

Cyber seeing will soon be AI believing

The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.

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Holograms make virtual mark on the world stage
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May 25, 2017

Holograms make virtual mark on the world stage

The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.

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Neuromarketing: Ad gurus who do the voodoo based on what you view
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Apr 5, 2017

Neuromarketing: Ad gurus who do the voodoo based on what you view

The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.

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Nintendo gambles on Switch to flip its fortunes
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Mar 14, 2017

Nintendo gambles on Switch to flip its fortunes

Kyoto-based company has much at stake with its new product. Has the brand learnt from past mistakes—and does a smartphone carrying public really want another handheld?

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The race to build AI tools
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Jan 16, 2017

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

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AI is sneaking into marketing in small, invisible, ways
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Jan 6, 2017

AI is sneaking into marketing in small, invisible, ways

All the signs point to 2017 being the year that AI will start to impact marketing, but not in the flashy or apocalyptic way predicted.

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Grasping the creative in programmatic
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Nov 23, 2016

Grasping the creative in programmatic

It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.

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The fast machine-learners in China
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Nov 18, 2016

The fast machine-learners in China

CHINA INNOVATION 2016: In the battle for the hearts and minds of Chinese consumers, big data and artificial intelligence are becoming tech-savvy marketers’ new weapons of choice.

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Invest wisely: Ways to win at startup roulette
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Nov 17, 2016

Invest wisely: Ways to win at startup roulette

CHINA INNOVATION 2016: Big businesses are striving to navigate China’s turbulent startup waters. How can they pick a winning partner?

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Breaking the internet, Chinese style
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Nov 16, 2016

Breaking the internet, Chinese style

CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.

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