If you don’t have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.
Hi Siri? Tell me about OK Google.
From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.
The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.
The latest tools and advances in data analysis are ushering in a brave new world of possibilities for marketers willing to embrace a fully customer-centric approach.
The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.
The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.
The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.
Kyoto-based company has much at stake with its new product. Has the brand learnt from past mistakes—and does a smartphone carrying public really want another handheld?
Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?
All the signs point to 2017 being the year that AI will start to impact marketing, but not in the flashy or apocalyptic way predicted.
It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.
CHINA INNOVATION 2016: In the battle for the hearts and minds of Chinese consumers, big data and artificial intelligence are becoming tech-savvy marketers’ new weapons of choice.
CHINA INNOVATION 2016: Big businesses are striving to navigate China’s turbulent startup waters. How can they pick a winning partner?
CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.
CHINA INNOVATION 2016: Peddling products in thin air may be the future reality of marketing in China.
CHINA INNOVATION 2016: China’s innovations in business models translate to imaginative marketing, enabled by novelty-craving consumers who are keen to experiment.
CHINA INNOVATION 2016: The game has changed in China, and it’s no longer enough for agencies to simply stick to their brief: clients now expect innovative solutions that address their business issues, not just their marketing ones.
Much of what will take place in the next 30 years is already set in motion. By accepting these trends are inevitable, the industry stands a stronger chance at remaining relevant.
Mindshare sees its expanding network of ‘Loop’ rooms and ‘adaptive marketing’ support structure as crucial to stepping up a gear, from intermediate agency to principal partner.
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