Influence
APAC women reclaiming the meaning of 'beauty'
From 'Escape the Corset' to the #MeToo movement, women around Asia are pursuing broader freedoms, rights and methods of expression. This includes reclaiming the definition of beauty. And brands are in a unique position to respond and engage.
The art of marketing to kids without treating them like adults
The childrens' digital media market is growing as kids spend more and more time online. But how they interact with brands and what they look for when shopping isn't always obvious.
Can China’s 'little fresh meat' deliver big brand results?
With authorities in China already starting to discourage effeminate behaviour in the media, we analyse whether the country's boy idols can keep delivering visibility and sales for brands.
The ‘Hallyu Wave’: How Korean culture spread across the world
Government support for creative industries, and marketing, created new cultural perceptions.
Esports’ market-ready platforms offer new arena
A brief glance at the current state of play reveals the folly of holding out on esports.
Family life has changed. How are ads adapting?
The home hub and how it fits in with our work lives is undergoing a shift that reflects changing attitudes. We take a look at how brands are responding to this in recent ad campaigns.
Colour me successful
'Millennial pink' may be a fad — but it has lasted longer than expected. In a world where visuals are king, what other colour trends are important for brands seeking recognition online?
What is that jumble of Chinese characters pitchside at the World Cup?
Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.
The unique face of the fake news debate in Asia
Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?
Facebook and Google under fire: who will rein in the duopoly?
The tech giants' scale and influence continue to draw critical attention, with Facebook under renewed scrutiny for its data practices. Yet few marcomms leaders dare to challenge them directly.
Kidfluencers: The rise of pint-sized digital trendsetters
They may not yet have reached their teens, but this new breed of junior content creators is taking Asia by storm. Here's what brands need to know about working with them
Pop-up power: Short-term shops stoke FOMO
Temporary retail rentals are as much about marketing as they are about sales, and can give brands a new lease on life.
Japanese advertisers start to take transparency seriously
Just over a year since it emerged that Dentsu systematically overcharged clients including Toyota for digital work, we ask a digital media auditor if anything has changed.
Podcasts: A sound investment for advertisers?
Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.
Keeping influencers in line
Advertising authorities are out to set higher ethical standards for influencer marketing, but their success remains debatable.
Inside the Marriott-Starwood merger's loyalty challenge
Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.
New ball game: Can consultancies simply buy creativity?
Accountancy and consultancy firms are snapping up creative and design agencies in an aggressive move to eat adland’s lunch. But can they bridge the cultural divide?
Activism and ads: a messy marriage
Brands are starting to take on a bigger social role, but not all are adept at negotiating the required sensitivities.
Tokyo 2020: Partners face uphill climb to recoup value
Olympics sponsorship is a notorious gamble, but Redmandarin CEO Shaun Whatling argues the Tokyo Games bring unique challenges.
Us vs them: Asian brand nationalism
Rising protectionist sentiment worldwide is sparking fresh tensions. Asia is not immune—and neither are the big brands.
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