Gender Inequality

4 days ago

Parsing the gap: Agencies grapple with pay disparity, OOH bucks the trend in Australia

Australia has published an employee gender pay gap report for the first time. Advertising fares better than the construction, banking, and consulting industries. However, top holding companies have gaping holes in their pay structure where equity should sit.

Jan 14, 2024

Evolution, not extinction: How brands and agencies are responding to the war on DEI

Amid feverish opposition, many companies aren’t backing off diversity, equity and inclusion work, but they are talking about it differently.

Dec 20, 2023

Dove returns to Super Bowl LVIII to advocate for girls in sports

The brand continues to promote body confidence at the Big Game.

Nov 23, 2023

Does comms need a 'Men in PR' group? Industry debates

The PR industry has been discussing whether now is the time to launch an advocacy group for men working in comms, in light of International Men’s Day last weekend.

Nov 7, 2023

Unstereotype Alliance to assess race, disability and age representation in ads

Unstereotype Alliance to assess race, disability and age representation in ads

Nov 5, 2023

DEIB needs a rebrand to incorporate neurodiversity

It’s almost 2024. It’s time to add accessibility to the equation.

Oct 23, 2023

The future of women at work

The fight for gender equality in the workplace is not a “women’s issue” and doesn’t come at the cost or displacement of other groups, says Wacl's president Nishma Patel Robb.

Oct 12, 2023

Dentsu launches female-focused practice in Hong Kong to improve gender diversity in ads

Over 63% of senior staff at DentsuHer are women who will represent areas including creative, media, and customer experience marketing.

Oct 11, 2023

Is the right to ask a question of culture?

Whether it's women in the workplace or minority groups lacking representation, we all have the right to ask for what we truly deserve. WPP India's Apoorva Bapna shares her thoughts on how culture is a key part of truly levelling the career field.

Oct 3, 2023

Inclusive marketing: embrace or cancel?

A new study reveals what consumers really think.

Sep 29, 2023

WFA census shows Japan faces the highest inclusivity challenges

Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.

Aug 30, 2023

Inside Dove’s armpit-heavy New York City campaign

The brand’s “free the pit” messaging is a response to the widespread lack of “armpit confidence” amongst women and girls.

Aug 27, 2023

Like kicking a square ball: Allianz highlights the challenges facing female athletes

That symbolism was the key to Allianz’s World Cup-tied campaign.

Aug 25, 2023

Is radical honesty better in the era of AI?

SOUNDING BOARD: WPP's CEO Mark Read recently admitted the company is using AI to cut costs. As investment in the space ramps up, is it better for industry leaders to be upfront about the impact it will have, be it good or bad?

Aug 23, 2023

Comscore and SeeHer expand gender equality measurement to digital platforms

The audience measurement company partnered with SeeHer in the US to extend the scoring system to digital advertising.

Aug 18, 2023

How and when brands should respond when misinformation goes viral

In recent months, many brand controversies have been rooted in misinformation and false allegations. But experts say it’s not always imperative to right those wrongs.

Aug 9, 2023

Dear comms industry, the glass ceiling is showing—and it's time to crack it

Rife with female footprints but built on the illusion of female dominance? About time the industry talks about gender equality and not just PR, says Vero Philippines' operations director.

Aug 3, 2023

Less than quarter of agencies think they are ‘really good at DEI’

A fifth believe they are doing badly, according to research across the UK and US.

Jul 19, 2023

The Women’s World Cup: Will brands get equality in sport right?

Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.