Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.
We could have called it the 'ultimate' list of best work from the region, but that would offend our appreciation of the variety of subjective responses to creativity. So we ask for your faith in our judgement—and for your help to expand this epic list from 50 to 100.
While not every year can have a 'Meet Graham', BBDO turned in a strong performance. Was it enough to move its grade into the A range?
A new entrant to this year's ARC, did Reprise make a promising or worrying start?
Winning the Volkswagen business in China was a big victory, but did Cheil make progress on other issues we've identified?
After settling into a new spot in the the Publicis Groupe org chart, 2018 was a year of identity-building for Digitas. How did the agency perform?
Work out of Thailand translated into Cannes Lions metal and a series of Spikes. We look at what else the '100-year-old startup' achieved in 2018.
In what turned out to its final year under its venerable name, JWT did better than you might think. See the last grade we'll ever give J Walter Thompson.
BBH held it more than steady in 2018 with highly awarded creative work and solid performances across its three regional offices.
Redefinition was the order of the year for Carat, with new leader Jonathan Chadwick facing a variety of challenges.
Omnicom's flagship agency installed a new credo and a platform to help deliver on it. See if OMD convinced us that it's making 'better decisions, faster'.
With its award cupboards bursting thanks to Palau Pledge, will Havas Creative's many plans see the agency rise a grade?
The year at MediaCom was marked by strong new business results and leadership, with much expected from stellar new hires.
2018 saw Publicis return gradually to the awards circuit, achieve some bullish new business wins and exhibit a variety of performances in different markets.
In its first year of assessment, Wavemaker has progressed from a slightly wobbly start to a promising finish, and the future looks bright.
China remains its powerhouse, but Wunderman had a satisfactory year overall as it prepared to merge with JWT.
As it worked to reshape itself, ADK experienced internal challenges but also produced some imaginative work and put in place initiatives that show it is thinking beyond its traditional revenue streams.
Many of AKQA's approaches to business in 2018 went against the grain, but did they pay off for the agency?
Ranked 'outstanding' in 2017, Isobar would have had to out-perform to keep up with its own success. Several signs suggested this wasn't the case.
The tale of Mcgarrybowen's year is divergent, with some strong creative work and growth marred by unexpected exits.
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