Front and Centre

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Crazy rich Asia (or at least richer)
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1 day ago

Crazy rich Asia (or at least richer)

Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.

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Atifa Silk interviews...Atifa Silk
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4 days ago

Atifa Silk interviews...Atifa Silk

To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.

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Can these ambitious marketing students prove their degree was worth it?
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Aug 20, 2018

Can these ambitious marketing students prove their degree was worth it?

While industry-specific degrees give some people more confidence, others conclude that early hands-on experience is a lot more valuable.

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Does a marketing degree make it easier to survive in an agency?
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Aug 13, 2018

Does a marketing degree make it easier to survive in an agency?

A foundation in the basics can help build an equal footing with clients, but more specific skills combined with the right personal qualities can go a lot further.

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Is a marketing degree really necessary?
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Aug 7, 2018

Is a marketing degree really necessary?

Opinions are divided about the validity of modern marketing degrees. We explore what differentiates some of Asia's top courses and ask to what extent they help—or hinder—future industry professionals.

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What's on a restaurant's marketing menu?
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Jul 17, 2018

What's on a restaurant's marketing menu?

Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?

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Never too far to fall: how SMEs and startups thrive after failure
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Jul 10, 2018

Never too far to fall: how SMEs and startups thrive after failure

Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".

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'If you're not on Facebook, you're toast': marketing mantras for SMEs
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Jul 3, 2018

'If you're not on Facebook, you're toast': marketing mantras for SMEs

Asia's SME marketers face a plethora of challenges: huge competition, diverse platforms and multiple languages, to name a few. We learn how they succeed in advertising themselves to get heard above the clamour.

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Across Asia, loyalty to local brands is not automatic, must be earned
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Jun 25, 2018

Across Asia, loyalty to local brands is not automatic, must be earned

Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.

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Meaning is optional: PR and the cheapening of words
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May 29, 2018

Meaning is optional: PR and the cheapening of words

We’ve known for a long time that talk is cheap, but in today’s maelstrom of misinformation and dishonesty, is the word at its lowest ebb? If so, what does this mean for the future of communications?

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How comms professionals can break out of the 'PR sandbox'
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May 28, 2018

How comms professionals can break out of the 'PR sandbox'

Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?

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Gender gap in PR and comms: perception versus reality?
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May 15, 2018

Gender gap in PR and comms: perception versus reality?

What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?

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Have social 'likes' lost their value?
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May 4, 2018

Have social 'likes' lost their value?

In an ever-shifting social media landscape, we explore the current value of social interactions and how brands can use them to more effectively engage with their audiences.

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China, America and the race for AI supremacy
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Apr 10, 2018

China, America and the race for AI supremacy

As China and the USA compete to become the world’s first AI superpower, we explore who is ahead and how multinationals with offices in both countries avoid in-fighting when it comes to sharing technology and ideas.

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10 Chinese KOLs to watch
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Apr 3, 2018

10 Chinese KOLs to watch

We asked three top influencer companies to recommend 10 key opinion leaders from China who they think will make the biggest impression on consumers in the coming months.

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China digital report: Are the BAT titans watching their backs?
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Apr 2, 2018

China digital report: Are the BAT titans watching their backs?

Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent’s digital dominance in China.

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Agency Report Card 2017: Hakuhodo
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Mar 19, 2018

Agency Report Card 2017: Hakuhodo

We assess Hakuhodo's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

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Agency Report Card 2017: DDB
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Mar 19, 2018

Agency Report Card 2017: DDB

We assess DDB's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

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Agency Report Card 2017: Cheil
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Mar 19, 2018

Agency Report Card 2017: Cheil

We assess Cheil's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

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Agency Report Card 2017: Dentsu
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Mar 19, 2018

Agency Report Card 2017: Dentsu

We assess Dentsu's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

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