Front and Centre

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The decade that was: What's changed and what hasn’t
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Jan 2, 2020

The decade that was: What's changed and what hasn’t

Roles got bigger, ad spend got smaller, and #metoo got stuck. Foong Li Mei looks back at how APAC ad agencies’ business and life have changed in the past 10 years.

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How a media planner's job has changed in a decade
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Dec 18, 2019

How a media planner's job has changed in a decade

Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.

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40 under 40 2019: Asia-Pacific's top rising talent
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Nov 28, 2019

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

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Is blockchain a legitimate weapon to fight ad fraud?
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Oct 29, 2019

Is blockchain a legitimate weapon to fight ad fraud?

Blockchain has been heralded as a potential panacea for the ad industry’s fraud problem, but how much of a practical solution is it?

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Marketing in mobile-native Myanmar
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Oct 8, 2019

Marketing in mobile-native Myanmar

A young and optimistic populace is happy to interact with brands in a market that remains full of promise.

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The 'chaotic beauty' of adland in Bangladesh
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Sep 3, 2019

The 'chaotic beauty' of adland in Bangladesh

With its economy growing great guns and a youthful, content-hungry population, this is a market primed to channel its artistic heritage towards great advertising.

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Sri Lanka: aspirational, creative—and different from India
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Aug 27, 2019

Sri Lanka: aspirational, creative—and different from India

The island country is on the cusp of a digital revolution, which could finally allow it to emerge from the shadows of its giant neighbour.

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Fast-changing Cambodia calls for an experimental attitude
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Aug 23, 2019

Fast-changing Cambodia calls for an experimental attitude

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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In Laos, consumers and advertisers find liberation online
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Aug 20, 2019

In Laos, consumers and advertisers find liberation online

This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.

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Pakistan: Asia’s sleeping creative giant
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Aug 6, 2019

Pakistan: Asia’s sleeping creative giant

Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.

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Game on: Local v. international sports leagues in Asia
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Jul 30, 2019

Game on: Local v. international sports leagues in Asia

Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?

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A year to Tokyo 2020: which brands will win the Games?
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Jul 23, 2019

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

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Why brands should consider non-traditional sports
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Jul 16, 2019

Why brands should consider non-traditional sports

From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.

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Why gender-neutral marketing may not mean equality
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May 28, 2019

Why gender-neutral marketing may not mean equality

Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.

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Apr 15, 2019

"Being made redundant from advertising can be a great opportunity"

Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.

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100 of the best ads from Asia Pacific (according to us)
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Apr 9, 2019

100 of the best ads from Asia Pacific (according to us)

We could have called it the 'ultimate' list of best work from the region, but that would offend our appreciation of the variety of subjective responses to creativity. So we ask for your faith in our judgement—and for your help to expand this epic list from 50 to 100.

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Agency Report Card 2018: MullenLowe
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Mar 19, 2019

Agency Report Card 2018: MullenLowe

MullenLowe failed to 'hyperbundle' a complete submission for 2018 as its ongoing restructuring continued to stretch.

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Agency Report Card 2018: Havas Creative
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Mar 19, 2019

Agency Report Card 2018: Havas Creative

With its award cupboards bursting thanks to Palau Pledge, will Havas Creative's many plans see the agency rise a grade?

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Agency Report Card 2018: Havas Media
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Mar 19, 2019

Agency Report Card 2018: Havas Media

With Havas' village model well established in Asia-Pacific, has it done enough to move the media arm up the ladder?

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Agency Report Card 2018: Essence
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Mar 19, 2019

Agency Report Card 2018: Essence

Essence had a deluge of new clients, new staff and explosive growth in 2018. Scaling up without killing its culture or displeasing its main client was critical.

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