Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
A tale of workplace harassment, Cathay Pacific's first pitch in 25 years, big changes at WPP, and the rest of the year's most-read news stories.
Landing on 1 January, a new law may upend e-commerce in China as we know it. Here's what you need to know about how it could affect big and small brands, platforms and consumers.
Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.
Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
The tide is turning from outside investors coming in, to inside investors looking out.
The ’97 crisis better-prepared the region for the global financial crisis in 2008-09.
For a region consistently referred to as 'diverse', we still have a long way to go.
The much-vaunted initiative could very well be China’s ‘brand promise’ as the face of globalisation, or not.
Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.
While industry-specific degrees give some people more confidence, others conclude that early hands-on experience is a lot more valuable.
A foundation in the basics can help build an equal footing with clients, but more specific skills combined with the right personal qualities can go a lot further.
Opinions are divided about the validity of modern marketing degrees. We explore what differentiates some of Asia's top courses and ask to what extent they help—or hinder—future industry professionals.
Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?
Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".
Asia's SME marketers face a plethora of challenges: huge competition, diverse platforms and multiple languages, to name a few. We learn how they succeed in advertising themselves to get heard above the clamour.
Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.
We’ve known for a long time that talk is cheap, but in today’s maelstrom of misinformation and dishonesty, is the word at its lowest ebb? If so, what does this mean for the future of communications?
Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?
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