With its economy growing great guns and a youthful, content-hungry population, this is a market primed to channel its artistic heritage towards great advertising.
The island country is on the cusp of a digital revolution, which could finally allow it to emerge from the shadows of its giant neighbour.
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
This landlocked country has a largely rural population and a strict media environment, meaning multiple challenges for industry players. But social media offers plenty of opportunity as Laos continues to grow.
Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.
Homegrown sporting leagues in countries like Thailand and the Philippines have the advantage of hyperlocal audiences — but how do they fare in sponsorship value against big names such as the NBA and EPL?
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
Advertising has many merits as a profession, but it also sets people up well for new adventures—if they are bold enough to step into the unknown. Campaign hears from people who have transitioned elsewhere, out of necessity, choice or a combination of the two.
We could have called it the 'ultimate' list of best work from the region, but that would offend our appreciation of the variety of subjective responses to creativity. So we ask for your faith in our judgement—and for your help to expand this epic list from 50 to 100.
Fuelled by the HSBC account win, PHD had a largely successful 2018 as it welcomed a new APAC leader and new strategic direction.
UM had a commendable year, with note-worthy efforts in billings, creativity and a revamped data agenda.
In its first year of assessment, Wavemaker has progressed from a slightly wobbly start to a promising finish, and the future looks bright.
In it's first year of assessment since two legacy agencies were merged together, can VMLY&R hold its own?
With leadership unstable and DAN's wider restructure plans rocking the boat, Vizeum didn't have the easiest year in 2018.
Hakuhodo kept in touch with the region by making acquisitions in Vietnam and the Philippines, but otherwise showed little evidence of progress.
Zenith's game plan in 2018 was to grow business through more diversification while defending its turf and capturing new clients. Read on to see whether it succeeded.
Essence had a deluge of new clients, new staff and explosive growth in 2018. Scaling up without killing its culture or displeasing its main client was critical.
With Havas' village model well established in Asia-Pacific, has it done enough to move the media arm up the ladder?
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