Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.
To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.
While industry-specific degrees give some people more confidence, others conclude that early hands-on experience is a lot more valuable.
A foundation in the basics can help build an equal footing with clients, but more specific skills combined with the right personal qualities can go a lot further.
Opinions are divided about the validity of modern marketing degrees. We explore what differentiates some of Asia's top courses and ask to what extent they help—or hinder—future industry professionals.
Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?
Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".
Asia's SME marketers face a plethora of challenges: huge competition, diverse platforms and multiple languages, to name a few. We learn how they succeed in advertising themselves to get heard above the clamour.
Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.
We’ve known for a long time that talk is cheap, but in today’s maelstrom of misinformation and dishonesty, is the word at its lowest ebb? If so, what does this mean for the future of communications?
Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?
What people say and what the numbers suggest about gender equality in Asian PR don't quite add up. So what's the real story?
In an ever-shifting social media landscape, we explore the current value of social interactions and how brands can use them to more effectively engage with their audiences.
As China and the USA compete to become the world’s first AI superpower, we explore who is ahead and how multinationals with offices in both countries avoid in-fighting when it comes to sharing technology and ideas.
We asked three top influencer companies to recommend 10 key opinion leaders from China who they think will make the biggest impression on consumers in the coming months.
Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent’s digital dominance in China.
We assess Hakuhodo's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
We assess DDB's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
We assess Cheil's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
We assess Dentsu's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
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