Digital

9 hours ago

Instagram boosts interaction with Live Rooms

The Facebook-owned network's move follows Twitter’s launch of Spaces.

22 hours ago

InMobi and Gojek partner on audience targeting, identity resolution

Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.

1 day ago

MediaMonks hires Joao Flores as ECD in SEA, Korea and Japan

Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.

1 day ago

Move and win roundup: Week of March 1, 2021

Culture Group, Grey, UM, MediaMonks, IMMedia and more to come in our weekly collection of people moves and account news.

3 days ago

How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

3 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

4 days ago

Greater precision and effectiveness with AI

SPIKES ASIA X CAMPAIGN: Embark on a journey to discover and push the boundaries of alternative applications of AI in connecting the trinity of the brand, the media and the creative to propel marketing effectiveness.

4 days ago

Spikes Asia Awards 2021: Campaign's contenders 2

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

4 days ago

MediaMonks: Maybe not an agency, still a force to be reckoned with

AGENCY REPORT CARD: We rate the S4 Capital company for the first time.

4 days ago

WPP AUNZ nets $71 million in cost savings, significantly shrinks debt

The network sees revenue drop 14.1% and EBIT down 32.6% in 2020, but says business was more stable towards the end of the year.

Feb 24, 2021

Do agency groups employ too many CEOs?

Dentsu International had 250 people with CEO title.

Feb 24, 2021

Designing purposeful platforms for a more human future

SPIKES ASIA X CAMPAIGN: R/GA and Unilever explain what is a 'purpose platform' and what is not, how to find an 'active purpose' that is true and authentic, and why purposeful brand building is essential for long-term sales growth.

Feb 24, 2021

Will e-commerce kill creativity?

SPIKES ASIA X CAMPAIGN: When marketplace-only search becomes the primary method of access, you will only get ‘one-shot’ at brand preference. MediaCom's Josh Gallagher talks about creating magic in conversion moments.

Feb 24, 2021

Dentsu's 'brave new normal' creative trends for 2021

SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.

Feb 24, 2021

Evolving strategies for the new path to purchase

SPIKES ASIA X CAMPAIGN: Shifting consumer behaviour in the last 12 months has meant marketers everywhere have had to re-strategise and accelerate digital transformation. Which 'new normal' consumer trends are here to stay?

Feb 24, 2021

Spikes Asia Awards 2021: Campaign's contenders

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has scoured through the 2021 shortlist to pick out the work we expect to win.

Feb 24, 2021

Channeling pandemic headwinds into effective marketing tailwinds

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.

Feb 24, 2021

Australian digital advertising market grows by 20.3% YoY: IAB

This improvement was spread across all sectors, as the industry reported its second consecutive quarter of growth.

Feb 24, 2021

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

Annual reports show extent of jobs cull.

Feb 24, 2021

Reprise appoints Vincent Spruyt as its global chief AI officer

Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.