Digital
Meta introduces greater transparency to political ad targeting data
Meta said it was committed to 'meaningful transparency, while also protecting people's privacy'.
Publicis appoints co-CEOs in Thailand
The network has replaced long-time leader Songkran "Jod" Sethesompobe with two new leaders under a co-CEO structure.
Move and win roundup: Week of May 23, 2022
Havas Media Group Singapore, Apco Worldwide, Yellow.ai, NBA Asia, Ampverse, Re, Lingo Ace, Essence, Gudangada, Sandpiper Australia and more, in our weekly collection of people moves and account news.
Should all brands rush to enter the metaverse?
As more and more brands are keen to get their foot in the door, we explore if it makes sense for all sectors to enter the metaverse and whether brands are clear about what they want to achieve in the space.
‘Into the Chinaverse’: Looking ahead at China’s metaverse roadmap
Based on a report by innovation agency Fabernovel, China's journey into Web3 is here to stay with the estimated market size of the metaverse industry being US$8 trillion.
Metaverse insurance: Ushering in a new class of assets
In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.
Tech Bites: Week of May 16, 2022
News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.
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What does a social media platform for seniors look like?
A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.
Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival
In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.
Dentsu turns to Australia to find its new UK & Ireland chief executive
Angela Tangas will start in September 2022.
Teads launches not-for-profit programme for advertisers
Teads will award NGOs and not-for-profit organisations with free media to advertise their own campaigns as part of a donation programme with advertisers.
Dove creates a multitasking metaverse experience for busy moms
AD NUT'S RANT OF THE WEEK: Baby Dove's #RealMomsVillage proposes it can be a place where mothers in the Philippines can 'unwind, socialise and be productive all at once'. But do new mothers have time to 'gain incentives' in the metaverse?
Cheil invests in Korean metaverse company EVR Studio
Cheil's largest investment in Korea, EVR develops metaverse content with proprietary tech, including virtual spaces and digital versions of humans, including top Korean celebrity Kim Soo-Hyun.
Why China still lags on marketing SaaS spending
SHANGHAI ZHAN PODCAST: The co-founder of Chinese social media SaaS platform, Kawo, says China’s ability to implement marketing technology isn’t just about its unique platform ecosystem. Its challenges are also related to the degree of cultural acceptance around new ways of working.
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APAC has lowest post-bid fraud rate at 1%: study
According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.
Curiously colourful creatures conquer new HP campaign
The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.
Move and win roundup: Week of May 16, 2022
BBDO, The Works, The Core Agency, MediaCom, Wunderman Thompson, LoopMe, Jack Morton, Weber Shandwick, Carat, and more to come in our weekly round-up of people moves and account wins.
Finding a way forward with first-party data
An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.
How the world's first virtual influencer with Down syndrome was created
To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.
Driving consumer engagement with short-form content
The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.
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