Digital
When local meets digital: The new power of small communities in China
Brands that seek to make a connection with consumers via community activity, entertainment and meaningful engagement are those that are best adapting to a new, inclusive digital landscape.
Instagram Reels launches in India, Japan, Australia
The new short-form video platform launches in over 50 countries—and during a precarious time for rival TIkTok.
Dairy Farm launches HK customer rewards offering 'Yuu'
M&C Saatchi Spencer helps launch the service involving over 2,000 outlets as the pan-Asian retailer ramps up digital initiatives.
Sir John Hegarty would like to see you. Yes, you
A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.
With conference rooms out of bounds, agencies are mastering remote pitches
Shops are honing their messaging and cutting the fluff as they compensate for a lack of body language and 'real world' signals.
Should brands rethink their TikTok strategy?
SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
America's TikTok grab: A threat to the free market?
The sad implication of the TikTok saga is that it snuffs out the faint hope that we might see a truly global digital ecosystem.
Snapchat launches first global B2B campaign
‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.
Will virtual livestreamers replace humans in China?
Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
Move and win roundup: Week of August 3, 2020
MediaCom, Ogilvy, Epsilon, Moving Walls, Mindshare, Ampverse, Opr, Influence Matters, Tealium, Varnish Software, Mediamath, SportsFive, and much more in our weekly move and wins roundup.
Microsoft deal to buy TikTok in US would include ANZ and Canadian markets
A 'quickly moving' deal aims to address security concerns from governments in these markets over user information and privacy.
TikTok latest: As Microsoft meets Trump to pursue US buyout, the app faces Australian investigations
Over the weekend, Microsoft's CEO met US President Donald Trump who has vowed to ban the Chinese-owned app in the US, while Australia says it's investigating TikTok's security risks.
How Australia will make Facebook and Google pay publishers
A draft code released by the ACCC (Australian Competition and Consumer Commission) mandates a negotiation period followed by binding final-offer arbitration if negotiations fail.
How OnePlus' Nord became a breakout star despite lockdown
By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.
APAC app-install fraud exposure up 45% to US$945 million
Several markets in Southeast Asia saw a peak of ad fraud activity in March due to a rise in app demand caused by COVID-19—therefore drawing the attention of fraudsters.
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Dentsu Aegis Network and Snapchat enter strategic partnership
DAN will include Snapchat as its 'priority platforms' to distribute ad spends for its brands
EBay looks beyond cookies with new programmatic targeting system
Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.
Microsoft to put fans in NBA courtside seats, virtually
Hundreds of fans will appear live at ESPN Wide World of Sports Complex.
Brand investment in esports heads toward $1 billion, with Asia leading consumption
Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
Decoding professional user-generated content on Douyin
One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.
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