Digital
Red2 Digital service aims to drive ecommerce visibility
Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.
Bob Greenberg and John Hegarty join forces at Whalar
R/GA founder is now vice-chairman at social influencer 'dating service'.
Connecting the dots in the TV ecosystem
Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.
Move and win roundup: Week of May 20, 2019
Grey, VMLY&R, Ada, Digitas, Lotame, Changi Airport Group, DesignStudio, Lowe Lintas and more, in our weekly collection of people moves and account news.
Essence grows APAC leadership team
The GroupM agency makes VP of media planning and VP of media activation appointments.
How to make your brand matter in the new retail paradigm
The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.
CampaignComms announces latest agenda and speakers
The industry’s foremost brand builders gather on 12 June to address the lofty opportunities that lie ahead for the PR and communications practitioners.
The Trade Desk’s Jeff Green on how to crack China
The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.
Retail engine drives Alibaba to 51% revenue rise
The internet giant took in US$13.932 billion for the quarter (US$56.152 billion for the year), and says it added 102 million active consumers on its China retail marketplaces.
Facebook introduces ‘one-strike’ live-streaming policy
Following the Christchurch terror attack the social-media platform is tightening its live-streaming policies.
Google rolls out ad tools to aid with 'discovery'
The search giant has unveiled three new ad formats designed to aid product discovery.
Facebook warns about ‘Clear history’ targeting changes
The upcoming tool will afford users greater control over their Facebook data as part of the platform's privacy push.
How Saleswhale is using AI to bridge the marketing-sales gap
The Singapore startup is employing innovative new technology to solve a longstanding problem.
Freelance-based agency Superson launches in Singapore
Inspired by the rise in self-employment and the shared economy, Finland-based independent touts a more agile agency model while bringing strategist Martin Roll on as an advisor.
Industry welcomes online tracking crackdown
The short-term pain of remodelling digital advertising will ultimately deliver a cleaner, more sustainable ecosystem, according to a host of industry executives.
Move and win roundup: Week of May 13, 2019
4As, #ARM Worldwide, VMLY&R, Publicis, Comscore, Geometry, Mindshare, CHE Proximity, Lion & Lion, Ikon, Wachsman, MullenLowe Lintas, Medallia and more, in our weekly collection of people moves and account news.
Publicis launches Digitas in the Middle East
Publicis Groupe APAC managing partner Jane Lin Baden will help oversee the business.
Cannes Lions: Explore the winning work with Campaign
Campaign Asia brings back fresh insights on this year’s winning work at the inaugural Cannes Insight breakfast briefing
Twitter claims headway in removing harmful accounts
The company appears to be making progress in reducing the spread of terrorism and child sexual exploitation on its platform.
Rubicon Project introduces prebid as a service
Demand Manager makes it easy for large publishers to deploy, configure, and optimise Prebid-based header bidding, according to the company.
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