The tech giants' scale and influence continue to draw critical attention, with Facebook under renewed scrutiny for its data practices. Yet few marcomms leaders dare to challenge them directly.
The Chinese internet giant doubles down on the Southeast Asia online retailer while also making a CEO change.
Move sees local Columbus outfit rebrand as Merkle.
Grey Group, Saatchi & Saatchi, DDB and more, in our weekly collection of people moves and account news.
Company maintains that influential novelist received the wrong product, not a fake.
A new tool will help app publishers monetize across the Google in-app ecosystem.
As well as targeting, most advertisers and agencies believe the ability to use dynamic creative makes digital audio an increasingly attractive medium.
The acquiring company intends to challenge both GAFA (Google, Apple, Facebook, and Amazon) dominance and major consultancies.
Amid the smell of BBQ food and Texan drawls, one word keeps popping up at this year’s SXSW: China.
Scraping, cloaking, tricking for clicks and installing malware among the nefarious activities that provoked removal.
From football to table tennis, deals encompass new partnerships and extensions of existing ones.
Changes impact click-to-message ads, as well as retargeting and calls to action on YouTube.
The network under Publicis Media will use the brand line, 'Truth. Connection. Wonder.'
Around half of Y&R Beijing's 50-odd staff have been moved into Wunderman Beijing as part of a global consolidation of the Dell account.
The industry has been focusing on the negative aspects of compliance with the EU's sweeping new rules. Lotame's APAC MD sees the following positives.
TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.
A range of updates targeting user workflows introduces the human element of AI efficiency.
JWT China, Publicis Groupe, Golin, WPP, Ogilvy, WE, Jet8, Text100, OMG and more, in our weekly collection of people moves and account news.
TOP OF THE CHARTS: Asian markets unsurprisingly leading the way in mobile use, but it's getting bigger everywhere, according to ComScore's latest report, which also highlights Amazon's rapid global growth.
The two platforms serve different ecommerce needs, and brands in Asia need to take advantage of both to reap the rewards, says Lucy McCabe at OgilvyRED.
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