Digital

13 hours ago

WPP goes 'Beyond the Rainbow' to better understand queer audiences

Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.

19 hours ago

Spotify Wrapped 2022 aims to connect listeners and artists

Spotify’s annual end-of-year campaign expands on its interactive features, including listening personalities and direct integration with WhatsApp.

19 hours ago

Dentsu hires Electronic Arts exec to head global gaming ops

Brent Koning launched EA's 'Fifa Ultimate Team Championship Series', which has accrued some 20 million participants.

1 day ago

Mindshare leads award haul at South Asia AOY 2022

WPP scooped 20 golds in the agency categories, while independent Famous Innovations scored key wins as well.

1 day ago

Not just hype: Winning consumers with live commerce

With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.

1 day ago

Dentsu, Hakuhodo raided as part of Tokyo 2020 corruption scandal

The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.

2 days ago

Fidelity International taps Richa Goswami as group CMO

In a newly created role, Goswami will lead the firm’s global marketing teams from Asia.

2 days ago

Twitter advertisers exit as brand safety concerns escalate

Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.

3 days ago

J&T Express ropes in Lionel Messi as global brand ambassador

The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.

3 days ago

Move and win roundup: Week of November 28, 2022

IAS, Alley, Redhill, Ogilvy, Dentsu, Samsung, Xiaomi, and more in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

4 days ago

New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.

Nov 25, 2022

Campaign CMO Outlook: Is the metaverse a fad or here to stay?

In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.

Nov 24, 2022

Job insecurity: In times of mass layoffs, is freelancing the future?

Thousands of layoffs from tech firms in a matter of weeks show job security is largely a myth. So what's next for the talent affected how might this change the future of work?

Nov 23, 2022

Why brands need a new playbook for young gamers

Brands need to prioritise gaming experiences intended to empower under-18s, whether through encouraging critical thinking, confidence-building or community initiatives that reward creativity and self-expression.

Nov 23, 2022

Why marketers should care about anime

The soaring popularity of the multi-billion-dollar Japanese anime industry has not gone unnoticed by Netflix, Prime, Disney, or Sony Pictures—and it's about time that brands take similar notice.

Nov 22, 2022

Shequal tackles female stereotypes in Australian advertising

The Australian advertising equality group addresses gender stereotyping in ads to avoid reinforcing harmful societal norms.

Nov 22, 2022

Move and win roundup: Week of November 21, 2022

UM, M&C Saatchi, Enigma, Livewire, Weber Shandwick, Havas Group, Dentsu, Sling & Stone, and more to come in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

Nov 21, 2022

Sorrell: Clients still placing cautious, selective bets amid global instability

The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.

Nov 18, 2022

Declining orders on Lazada contributes to Alibaba missing quarterly revenue expectations

China's strict zero-Covid policies have hurt economic activity, including consumer and merchant spending on Alibaba's platforms.

Nov 17, 2022

India hasn’t utilised ecommerce to the extent we could: Salesforce CEO

Arundhati Bhattacharyaspoke about the importance of merging digital and physical at the WPP Commerce in Mumbai