Digital

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Snap makes gains in global expansion
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50 minutes ago

Snap makes gains in global expansion

User and revenue growth of the photo- and video-sharing app highest outside North America.

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Jon Cook: ‘I was scared we would mess up Y&R or VML’
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1 day ago

Jon Cook: ‘I was scared we would mess up Y&R or VML’

Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.

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Gojek rebrands to reflect evolution
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1 day ago

Gojek rebrands to reflect evolution

Gojek has unveiled a rebranded logo and user interface as it looks to its “next chapter of growth”

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Twitter taps tech veteran Gap Kim as global business marketing leader
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1 day ago

Twitter taps tech veteran Gap Kim as global business marketing leader

Kim has worked at the likes of Facebook, WhatsApp and Google.

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Move and win roundup: Week of July 22, 2019
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2 days ago

Move and win roundup: Week of July 22, 2019

OMD, Essence, Iris, Adludio, Jellyfish, TSLA, Bates CHI, TBWA Media Arts Lab, Sweetshop, FCB Kuala Lumpur, Go Communications, APMR and more, in our weekly collection of people moves and account news.

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Instagram ditches 'likes': Pros and cons for influencers
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Jul 19, 2019

Instagram ditches 'likes': Pros and cons for influencers

Digital marketers welcome the move, but say it won't make waves in the industry.

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Amazon faces EU competition probe
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Jul 19, 2019

Amazon faces EU competition probe

Company's dual role as retailer and marketplace is being investigated.

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Netflix begins tailoring offering in Asia with mobile-only India plan
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Jul 18, 2019

Netflix begins tailoring offering in Asia with mobile-only India plan

The streaming service is trying to figure out how to tailor its offering in Asia without completely changing its business model.

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IAS biometric study proves high-quality environment drives greater engagement
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Jul 18, 2019

IAS biometric study proves high-quality environment drives greater engagement

The study’s findings put definitive neurological results behind the idea that mobile ad effectiveness directly ties to display environment.

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SpotX integrates IAB Tech Lab’s Open Measurement SDK
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Jul 17, 2019

SpotX integrates IAB Tech Lab’s Open Measurement SDK

IAB Tech Lab has more than doubled certified partners using the OM SDK since December.

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The month's most popular YouTube ads from across APAC
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Jul 17, 2019

The month's most popular YouTube ads from across APAC

Xiaomi, Aldi, Celcom Axiata, Daikin, Hunt's, McDonald's, China Airlines and more appear in this month's list of the top ad video in each of 13 APAC markets.

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APAC regresses in nurturing women entrepreneurs
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Jul 16, 2019

APAC regresses in nurturing women entrepreneurs

APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.

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DOOH deals target Australia, SEA, India
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Jul 16, 2019

DOOH deals target Australia, SEA, India

TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.

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Why brands should consider non-traditional sports
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Jul 16, 2019

Why brands should consider non-traditional sports

From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.

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Dentsu Aegis Network's Merkle acquires global data shop Ugam
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Jul 16, 2019

Dentsu Aegis Network's Merkle acquires global data shop Ugam

The India-based data and analytics company has more than 1,800 staffers worldwide.

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Giphy's Alex Chung: Why advertisers love branded GIFs
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Jul 15, 2019

Giphy's Alex Chung: Why advertisers love branded GIFs

The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.

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How Tiffany’s China strategy combats economic turbulence
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Jul 15, 2019

How Tiffany’s China strategy combats economic turbulence

A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.

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Move and win roundup: Week of July 15, 2019
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Jul 15, 2019

Move and win roundup: Week of July 15, 2019

Emotive, Publicis Groupe, Rakuten, Flare Communications, M&C Saatchi Sport & Entertainment, Bloomberg, Publicis Sapient, Amplify, MG Motor, Ada, Lewis and more, in our weekly collection of people moves and account news.

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Facebook and Instagram’s most engaging brands in key Asia regions revealed
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Jul 12, 2019

Facebook and Instagram’s most engaging brands in key Asia regions revealed

Socialbakers has listed the top 10 most engaging brands across the two social media platforms in key Asian markets.

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Iris announces partnership with Liquorice
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Jul 12, 2019

Iris announces partnership with Liquorice

Creative agency has also bought a stake in Liquorice’s tech offshoot.

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