Digital
Global new-business revenue increases by 7.5%: R3
Publicis Groupe and WPP led the charge in 2018.
Dentsu and Amobee team up to tap Japan's 'silent majority'
The companies will work together to provide deeper insight into consumer behaviour online.
Driving results from first and second-party data
As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.
See the 2018 full-year New Business League rankings
See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.
Move and win roundup: Week of January 21, 2019
This week's collection of people moves and account news includes MercerBell, GeneLife, SPH, 72andSunny, Havas, MSL, Adara, Spinifex, List Sotheby's International Realty, Visual Latina, and ISB Singapore.
Cross-border WeChat selling: A big deal for travel retail?
With the development of cross-border WeChat shops, companies can sell to Chinese travelers even after they go home, which could take the travel retail industry to a whole new level.
The case for playable ads
Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.
5 key trends from CES 2019
Unruly’s futurist Elena Corchero highlights the most exciting developments brands should be paying attention to from this year's tech extravaganza.
Navigating luxury in China: advice from the front line
Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.
Isobar Taiwan absorbs CRM data agency AAA
Move aimed at bolstering Isobar's end-to-end data consulting offering.
Hakuhodo joins forces with Serviceplan and Unlimited
The agency joins into a pre-existing partnership between Germany-based Serviceplan and UK-based Unlimited.
CES: What industry leaders took away from the 2019 event
Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.
MRM//McCann promotes new APAC MD
Appointment is part of agency’s renewed focus on the region.
GDPR: how has it changed data protection in Asia?
Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.
WFA forms Global Media Board
Structural changes within the organisation aim to advance adoption of its Global Media Charter.
Move and win roundup: Week of January 14, 2019
Tealium, Cogs, Adjust, Propel Manila, Vamp, GCI Health, VMLY&R, Reprise, DAN, Dow Jones and more, in our weekly collection of people moves and account news.
Bulgari’s Chinese New Year campaign wasn’t kosher
A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.
Taiwan's AdGeek launches JV with The Studio by CtrlShift
The two companies hope to benefit from shared mutual resources.
CES: Are agencies still going there for inspiration?
Agencies have descended on CES to find out how the latest tech innovations will impact advertising, but how much does networking with clients get in the way?
AdColony and Lifesight team up to boost location data offerings in APAC
Partnership creates location data-rich platform in Asia-Pacific closer to similar offerings in Europe and the US.
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