Agency says its pool of digital-savvy talent in the Philippines gives it an advantage in serving Southeast Asia.
Read about Jenny Gao of Ogilvy, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
A four-person management team takes over as Sven Baker resigns from his MD role.
Following its pledge to improve privacy controls, Facebook is rolling out Off-Facebook Activity.
From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.
CASE STUDY: Predictive techniques led to a cost per acquisition (CPA) one-eighth that of standard lookalike targeting.
One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.
Thirsty for that OTT knowledge? We've got the information hydration.
Read about Jim Guzman of Dentsu Aegis Network, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Chinese apps are creeping up the top most downloaded apps list, led by a certain 15-second video platform that is taking the world by storm.
UM China-Ocean Engine report shows opportunity to build nuanced and targeted campaigns for a country in transition.
SOUNDING BOARD: Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.
New and renewing mobile customers will get three months of free Prime membership.
The deal adds Adobe Experience Manager expertise to AKQA’s Auckland studio.
Read about Akanksha Jain of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Ad industry unveils 'consistent' strategy in war on harmful online content.
John Maeda's team is continuing to grow.
'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'
The industry veteran recently served as executive VP of media at VaynerMedia.
Tech giant is world's most valuable brand for third year running.
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