Meta said it was committed to 'meaningful transparency, while also protecting people's privacy'.
The network has replaced long-time leader Songkran "Jod" Sethesompobe with two new leaders under a co-CEO structure.
Havas Media Group Singapore, Apco Worldwide, Yellow.ai, NBA Asia, Ampverse, Re, Lingo Ace, Essence, Gudangada, Sandpiper Australia and more, in our weekly collection of people moves and account news.
As more and more brands are keen to get their foot in the door, we explore if it makes sense for all sectors to enter the metaverse and whether brands are clear about what they want to achieve in the space.
Based on a report by innovation agency Fabernovel, China's journey into Web3 is here to stay with the estimated market size of the metaverse industry being US$8 trillion.
In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.
News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.
A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.
In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.
Angela Tangas will start in September 2022.
Teads will award NGOs and not-for-profit organisations with free media to advertise their own campaigns as part of a donation programme with advertisers.
AD NUT'S RANT OF THE WEEK: Baby Dove's #RealMomsVillage proposes it can be a place where mothers in the Philippines can 'unwind, socialise and be productive all at once'. But do new mothers have time to 'gain incentives' in the metaverse?
Cheil's largest investment in Korea, EVR develops metaverse content with proprietary tech, including virtual spaces and digital versions of humans, including top Korean celebrity Kim Soo-Hyun.
SHANGHAI ZHAN PODCAST: The co-founder of Chinese social media SaaS platform, Kawo, says China’s ability to implement marketing technology isn’t just about its unique platform ecosystem. Its challenges are also related to the degree of cultural acceptance around new ways of working.
According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.
The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.
BBDO, The Works, The Core Agency, MediaCom, Wunderman Thompson, LoopMe, Jack Morton, Weber Shandwick, Carat, and more to come in our weekly round-up of people moves and account wins.
An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.
To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.
The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.
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