Brands that seek to make a connection with consumers via community activity, entertainment and meaningful engagement are those that are best adapting to a new, inclusive digital landscape.
The new short-form video platform launches in over 50 countries—and during a precarious time for rival TIkTok.
M&C Saatchi Spencer helps launch the service involving over 2,000 outlets as the pan-Asian retailer ramps up digital initiatives.
A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.
Shops are honing their messaging and cutting the fluff as they compensate for a lack of body language and 'real world' signals.
SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
The sad implication of the TikTok saga is that it snuffs out the faint hope that we might see a truly global digital ecosystem.
‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.
Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
MediaCom, Ogilvy, Epsilon, Moving Walls, Mindshare, Ampverse, Opr, Influence Matters, Tealium, Varnish Software, Mediamath, SportsFive, and much more in our weekly move and wins roundup.
A 'quickly moving' deal aims to address security concerns from governments in these markets over user information and privacy.
TikTok latest: As Microsoft meets Trump to pursue US buyout, the app faces Australian investigations
Over the weekend, Microsoft's CEO met US President Donald Trump who has vowed to ban the Chinese-owned app in the US, while Australia says it's investigating TikTok's security risks.
A draft code released by the ACCC (Australian Competition and Consumer Commission) mandates a negotiation period followed by binding final-offer arbitration if negotiations fail.
By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.
Several markets in Southeast Asia saw a peak of ad fraud activity in March due to a rise in app demand caused by COVID-19—therefore drawing the attention of fraudsters.
DAN will include Snapchat as its 'priority platforms' to distribute ad spends for its brands
Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.
Hundreds of fans will appear live at ESPN Wide World of Sports Complex.
Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.
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