Digital
Instagram boosts interaction with Live Rooms
The Facebook-owned network's move follows Twitter’s launch of Spaces.
InMobi and Gojek partner on audience targeting, identity resolution
Partnership will enable advertisers to target Gojek audiences, run audience surveys and measure sales impact. Plus, it will soon offer unique IDs.
MediaMonks hires Joao Flores as ECD in SEA, Korea and Japan
Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.
Move and win roundup: Week of March 1, 2021
Culture Group, Grey, UM, MediaMonks, IMMedia and more to come in our weekly collection of people moves and account news.
How to tell engaging short-form stories
To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.
Spikes Asia Awards 2021: Campaign's contenders 3
As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.
Greater precision and effectiveness with AI
SPIKES ASIA X CAMPAIGN: Embark on a journey to discover and push the boundaries of alternative applications of AI in connecting the trinity of the brand, the media and the creative to propel marketing effectiveness.
Spikes Asia Awards 2021: Campaign's contenders 2
As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.
MediaMonks: Maybe not an agency, still a force to be reckoned with
AGENCY REPORT CARD: We rate the S4 Capital company for the first time.
WPP AUNZ nets $71 million in cost savings, significantly shrinks debt
The network sees revenue drop 14.1% and EBIT down 32.6% in 2020, but says business was more stable towards the end of the year.
Do agency groups employ too many CEOs?
Dentsu International had 250 people with CEO title.
Designing purposeful platforms for a more human future
SPIKES ASIA X CAMPAIGN: R/GA and Unilever explain what is a 'purpose platform' and what is not, how to find an 'active purpose' that is true and authentic, and why purposeful brand building is essential for long-term sales growth.
Will e-commerce kill creativity?
SPIKES ASIA X CAMPAIGN: When marketplace-only search becomes the primary method of access, you will only get ‘one-shot’ at brand preference. MediaCom's Josh Gallagher talks about creating magic in conversion moments.
Dentsu's 'brave new normal' creative trends for 2021
SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.
Evolving strategies for the new path to purchase
SPIKES ASIA X CAMPAIGN: Shifting consumer behaviour in the last 12 months has meant marketers everywhere have had to re-strategise and accelerate digital transformation. Which 'new normal' consumer trends are here to stay?
Spikes Asia Awards 2021: Campaign's contenders
As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has scoured through the 2021 shortlist to pick out the work we expect to win.
Channeling pandemic headwinds into effective marketing tailwinds
SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.
Australian digital advertising market grows by 20.3% YoY: IAB
This improvement was spread across all sectors, as the industry reported its second consecutive quarter of growth.
US ad giants Omnicom and Interpublic cut 10,000 roles in 2020
Annual reports show extent of jobs cull.
Reprise appoints Vincent Spruyt as its global chief AI officer
Under Spruyt’s leadership, Reprise said, it will develop new tools and approaches that use AI to help clients optimise their media budgets, streamline their customer experience and build content.
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