Digital
Commercial models must catch up to live sports consumption
While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.
Women to Watch 2019: list coming on Monday
All entries have been carefully reviewed and will be unveiled to Campaign membership on Monday, September 23rd.
Innovation Spikes award shortlist announced
Six of 28 entries across APAC have made the first cut, with live judging to take place during the festival.
APAC markets all over map on performance, viewability, fraud
A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.
Smart speakers: A viable advertising medium in China
TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.
Universal Music Group and Viacom invest in Asia
Universal Music Group and Viacom, two of the world’s biggest music and TV companies, have both revealed significant investments in Asia.
Hooq selects SpotX to power its advertising ambitions
SpotX will act as Hooq’s ad server and SSP.
Havas acquires another digital agency in India
Langoor also has offices in the Middle East and Australia.
Michael Rubenstein departs AppNexus one year after AT&T acquisition
The president of AppNexus is stepping down from the business after completing the adtech unit's integration into AT&T's Xandr
How this one lesson from TV can make your digital budget work harder
Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.
Move and win roundup: Week of September 16, 2019
S4 Capital, OMD, Rice, Lazada Singapore, WPP AUNZ, PHD, TBWA, MediaCom, The Works, RedEngine SCC, CampaignLab, Digitas, Agoda, PHD, Geometry, Golin, PubMatic, YouAppi, Stanley St, One Club, WPP, BBH Singapore, The Coca-Cola Company, Imperfect Circle, TGH Collective, CIMB Bank Berhad, Supercars Australia, Gemba, Sompo Asia and more, in our weekly collection of people moves and marketing news.
Advertisers are drowning in data, Kantar study says
"Gone are the days when the idea is to get all the data one can get their hands on."
Planning for privacy
"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."
Platforms warn Australia about 'unintended consequences'
An industry entity representing Google, Facebook, Twitter and other platforms unsurprisingly argues that Australia should slow its roll when it comes to digital-media regulation.
APAC CMOs hunt for new help
EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
Consumer data concerns: Let’s admit there’s a problem
The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.
China home to 83% of global ad fraud: GroupM
Lack of verification, limited measurement and an unfamiliarity with the concept of brand safety are contributing towards China’s fraud problem, GroupM finds
Move and win roundup: Week of September 9, 2019
Wunderman Thompson, Golin China, Ogilvy Health, Dentsu Aegis Network, 72andSunny, Qualtrics, Gyro, VMLY&R, RhythmOne, Spark Foundry, Quantum Consumer Solutions, Glance (InMobi), Naver, Publicis Singapore, Edelman, MediaMonks, Golin, Arsenal FC, Within, Sweetshop, Digitas, DDB HK, MoPub, BBC Studios and more, in our weekly collection of people moves and marketing news.
'Dynamic creative': best tactics for performance marketing
Tips to up your game and successfully execute using DCO.
The unusual shared existences of co-chief creative officers
How do co-ECDs navigate being their agency's creative engine and manager to their teams, as well as an effective, empathetic partner?
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