Digital
WPP goes 'Beyond the Rainbow' to better understand queer audiences
Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Spotify Wrapped 2022 aims to connect listeners and artists
Spotify’s annual end-of-year campaign expands on its interactive features, including listening personalities and direct integration with WhatsApp.
Dentsu hires Electronic Arts exec to head global gaming ops
Brent Koning launched EA's 'Fifa Ultimate Team Championship Series', which has accrued some 20 million participants.
Mindshare leads award haul at South Asia AOY 2022
WPP scooped 20 golds in the agency categories, while independent Famous Innovations scored key wins as well.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Not just hype: Winning consumers with live commerce
With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.
Dentsu, Hakuhodo raided as part of Tokyo 2020 corruption scandal
The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.
Fidelity International taps Richa Goswami as group CMO
In a newly created role, Goswami will lead the firm’s global marketing teams from Asia.
Twitter advertisers exit as brand safety concerns escalate
Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.
J&T Express ropes in Lionel Messi as global brand ambassador
The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.
Move and win roundup: Week of November 28, 2022
IAS, Alley, Redhill, Ogilvy, Dentsu, Samsung, Xiaomi, and more in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.
New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands
Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
Campaign CMO Outlook: Is the metaverse a fad or here to stay?
In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.
Job insecurity: In times of mass layoffs, is freelancing the future?
Thousands of layoffs from tech firms in a matter of weeks show job security is largely a myth. So what's next for the talent affected how might this change the future of work?
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Why brands need a new playbook for young gamers
Brands need to prioritise gaming experiences intended to empower under-18s, whether through encouraging critical thinking, confidence-building or community initiatives that reward creativity and self-expression.
Why marketers should care about anime
The soaring popularity of the multi-billion-dollar Japanese anime industry has not gone unnoticed by Netflix, Prime, Disney, or Sony Pictures—and it's about time that brands take similar notice.
Shequal tackles female stereotypes in Australian advertising
The Australian advertising equality group addresses gender stereotyping in ads to avoid reinforcing harmful societal norms.
Move and win roundup: Week of November 21, 2022
UM, M&C Saatchi, Enigma, Livewire, Weber Shandwick, Havas Group, Dentsu, Sling & Stone, and more to come in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
Sorrell: Clients still placing cautious, selective bets amid global instability
The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
Declining orders on Lazada contributes to Alibaba missing quarterly revenue expectations
China's strict zero-Covid policies have hurt economic activity, including consumer and merchant spending on Alibaba's platforms.
India hasn’t utilised ecommerce to the extent we could: Salesforce CEO
Arundhati Bhattacharyaspoke about the importance of merging digital and physical at the WPP Commerce in Mumbai
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
