Digital
Hong Kong first market in Asia to house Publicis agencies under one roof
"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.
Havas restructures Singapore leadership
Changes include newly-created chairperson role and creative head departure.
Unskilled staff are stunting digital transformation: Fujitsu study
A new survey from Fujitsu suggests six key factors for successful digital transformation projects, but notes a lack of skilled staff is the top challenge during planning and trial stages.
How Luxury Escapes built a brand around FOMO
By limiting consumer choice and focusing on great storytelling, Blake Hutchison explains how Luxury Escapes' unique proposition is making waves in the travel industry, and why Southeast Asia is the next frontier.
Amazon glitches cause problems on Prime Day
Consumers report website crashes and other errors on the company’s biggest sales event of the year.
Online video ad spend growth slows: Zenith
The agency’s latest report finds that while spend is still high, its rate of growth is slipping year-on-year.
WeChat edges closer to internet dominance with launch of ‘WeChatpedia’
Different from official brand accounts, WePage collates and lists all of a brand’s information in one place
How Burger King used digital OOH to relaunch King Box
CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.
How agencies can become the glue that holds the programmatic players together
A breakfast briefing on programmatic advertising held in partnership with The Trade Desk delved into the role agencies play in forging transparency, in-house programmatic media buying, GDPR and the Chinese programmatic video scene.
Omnicom launches marketing and insights platform
Omnicom Group has launched a marketing and insights platform, aiming to make mass personalization a reality.
Only a third of APAC agencies insource programmatic media buying technology
A study by ExchangeWire found that APAC-based advertising agencies trail below other regions despite benefits around insourced programmatic capabilities such as closer relationships with publishers and bespoke client offerings
Will the acquisitions by Forrester Research reinvent analysis firms?
The market has proven that real-time CX insights are an operational advantage.
Forrester Research acquires FeedbackNow and GlimpzIt
A combined $5 million acquisition by Forrester Research is set to help it launch its own CX Cloud, a move that may hurt its impartiality with technology-based research & ranking reports.
Google Marketing Live 2018: Democratising machine learning adtech
We detail 3 of the 7 updates at the Google Marketing Live 2018 that concern the execution role of digital-first advertisers and agencies.
Alibaba still tops, but watch Pinduoduo and other Chinese online retailers: eMarketer
Online shopping competition heats up in China with Pinduoduo and Vipshop joining JD.com and Suning as notable contenders.
Sizmek launches bundled programmatic offering for APAC
Platform intends to address some of the challenges hindering the widespread adoption of dynamic creative optimisation in the region.
Never too far to fall: how SMEs and startups thrive after failure
Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".
India and Korea lead spend in video content
A new report by Media Partners Asia points to increasing investment in video content across the region - tempered by events in the political sphere.
Criteo boosts tech capabilities with $23 million AI lab
Criteo has placed a three-year bet on a team of researchers and engineers to ensure the data collection and usage practices of Asia-Pacific conform to the highest ethical and privacy standards.
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