7 hours ago

Neuroscience study shows DOOH on social media 'unlocks significant value'

A neuroscience study has shown how digital out of home enhances social media campaigns.

16 hours ago

The CMOs MO: Spotify's Jan-Paul Jeffrey on brand opportunities, challenges and boxing

"Metaverse is where the next customers will come from," Spotify's SEA head of marketing believes in having fun whilst creating cultural moments and brand power.

19 hours ago

9 questions with accomplished APAC CMOs in Campaign's latest series

Conversations with the region's most dynamic CMOs, but with a difference.

20 hours ago

Women to Watch Greater China 2023: Sally Anderson, MetaDesign

From her native Australia to conquering the China market by creating and maintaining one of its leading creative agencies, Anderson has used her perfect blend of Western & Eastern sensibilities to become a well-recognised creative in Greater China and the region.

22 hours ago

AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023

Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.

1 day ago

Move and win roundup: Week of March 20, 2023

The latest updates from Host/Havas, FCB, OMD Australia, Nissan, and more in our weekly roundup of people moves and business wins.

1 day ago

Women to Watch Greater China 2023: Riki Li, Wavemaker

Through innovative content marketing and brand growth models, Li uses data science and creativity together to help clients solve real-world business and communication challenges.

2 days ago

Government TikTok ban may have ‘ripple effect’ on brands and creators, warns agency boss

The decision to ban TikTok on devices used by Government officials could ‘spook’ brands and content creators, an influencer agency chief has said.

2 days ago

WARC upgrades TikTok adspend forecast by $2 billion

Video platform to defy recession with all brand categories set to increase investment this year.

4 days ago

Group M lands Reckitt’s media account in Indonesia

The agency will handle all media buying and planning duties, including digital.

4 days ago

Women to Watch Greater China 2023: Long Wong, BBDO

In business, Wong is decisive and adaptable, helping client teams respond rapidly to overcome obstacles, especially during the pandemic.

4 days ago

"Lara Jefferies" Plug

Thinking forward, sideways and backward to safeguard her clients’ interests, Jefferies' understanding of business and relationships makes her a seamless extension of the brand.

4 days ago

70% Indonesian Gen Z are reducing shopping this Ramadan: study

Conservative about their shopping budget, undecided on brands and even categories for gifting, when Gen Z involves their wallets, it's largely after the advice of an influencer, that and more, in a new M&C Saatchi Ramadan white paper.

4 days ago

Ad:Tech 2023: The buyer and publisher should provide maximum value in the supply chain for CTV to flourish

At the summit, Sudipto Das, vice president of advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoded the advertising strategies for CTV and linear audiences

4 days ago

Brands are missing out on reaching millennial moms on TikTok

So many marketers hold out on TikTok, thinking of it as a Gen Z-only platform — a perception that may stem from lack of exposure.

4 days ago

Heinz launches tomato and soil awareness campaign in Fortnite

Players will have access to Heinz’s 'SOS tomatoes' island from 16 March.

Mar 16, 2023

Women to Watch Greater China 2023: Laurien Lee, iProspect

A skilled articulator of business, media and market trends, Lee has spearheaded actionable insights for business stakeholders locally and globally.

Mar 16, 2023

February 2023 APAC advertiser of the month: Samsung

Data from YouGov BrandIndex shows that Samsung registered the biggest lift in consumer perception in Singapore last month. The electronics giant has the Galaxy S smartphones' new releases to thank for it.

Mar 16, 2023

Criteo partners with ASOS to improve targeted advertising

The commerce media company will become ASOS' exclusive advertising partner.

Mar 16, 2023

Women demand flexibility in the wake of office mandates, economic downturn and layoffs

Burn out, loneliness and lack of support are pushing women to make work, work for them — despite increasing economic pressures and pushes for in-office mandates.