Digital

11 hours ago

Meta introduces greater transparency to political ad targeting data

Meta said it was committed to 'meaningful transparency, while also protecting people's privacy'.

20 hours ago

Publicis appoints co-CEOs in Thailand

The network has replaced long-time leader Songkran "Jod" Sethesompobe with two new leaders under a co-CEO structure.

21 hours ago

Move and win roundup: Week of May 23, 2022

Havas Media Group Singapore, Apco Worldwide, Yellow.ai, NBA Asia, Ampverse, Re, Lingo Ace, Essence, Gudangada, Sandpiper Australia and more, in our weekly collection of people moves and account news.

22 hours ago

Should all brands rush to enter the metaverse?

As more and more brands are keen to get their foot in the door, we explore if it makes sense for all sectors to enter the metaverse and whether brands are clear about what they want to achieve in the space.

1 day ago

‘Into the Chinaverse’: Looking ahead at China’s metaverse roadmap

Based on a report by innovation agency Fabernovel, China's journey into Web3 is here to stay with the estimated market size of the metaverse industry being US$8 trillion.

1 day ago

Metaverse insurance: Ushering in a new class of assets

In an environment where significant investment is taking place with virtually no consumer protection initiatives, the next volume of the metaverse saga will be insurance, says Hylink's US managing director.

4 days ago

Tech Bites: Week of May 16, 2022

News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.

4 days ago

What does a social media platform for seniors look like?

A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.

May 19, 2022

Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival

In an exclusive interview, Dogstudio explains why it selected Dept over other suitors, and the agency group provides insight into its acquisition strategy.

May 19, 2022

Dentsu turns to Australia to find its new UK & Ireland chief executive

Angela Tangas will start in September 2022.

May 19, 2022

Teads launches not-for-profit programme for advertisers

Teads will award NGOs and not-for-profit organisations with free media to advertise their own campaigns as part of a donation programme with advertisers.

May 19, 2022

Dove creates a multitasking metaverse experience for busy moms

AD NUT'S RANT OF THE WEEK: Baby Dove's #RealMomsVillage proposes it can be a place where mothers in the Philippines can 'unwind, socialise and be productive all at once'. But do new mothers have time to 'gain incentives' in the metaverse?

May 19, 2022

Cheil invests in Korean metaverse company EVR Studio

Cheil's largest investment in Korea, EVR develops metaverse content with proprietary tech, including virtual spaces and digital versions of humans, including top Korean celebrity Kim Soo-Hyun.

May 19, 2022

Why China still lags on marketing SaaS spending

SHANGHAI ZHAN PODCAST: The co-founder of Chinese social media SaaS platform, Kawo, says China’s ability to implement marketing technology isn’t just about its unique platform ecosystem. Its challenges are also related to the degree of cultural acceptance around new ways of working.

May 18, 2022

APAC has lowest post-bid fraud rate at 1%: study

According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.

May 18, 2022

Curiously colourful creatures conquer new HP campaign

The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.

May 18, 2022

Move and win roundup: Week of May 16, 2022

BBDO, The Works, The Core Agency, MediaCom, Wunderman Thompson, LoopMe, Jack Morton, Weber Shandwick, Carat, and more to come in our weekly round-up of people moves and account wins.

May 18, 2022

Finding a way forward with first-party data

An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.

May 18, 2022

How the world's first virtual influencer with Down syndrome was created

To drive home the idea that the metaverse is for everyone, Forsman & Bodenfors launches Kami, a confident young woman who wants to smash barriers in the digital space. Go behind the process of creating her.

May 17, 2022

Driving consumer engagement with short-form content

The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.