Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.
R/GA founder is now vice-chairman at social influencer 'dating service'.
Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.
Grey, VMLY&R, Ada, Digitas, Lotame, Changi Airport Group, DesignStudio, Lowe Lintas and more, in our weekly collection of people moves and account news.
The GroupM agency makes VP of media planning and VP of media activation appointments.
The major challenge that retail brands must reckon with is not physical versus digital. It’s cultural.
The industry’s foremost brand builders gather on 12 June to address the lofty opportunities that lie ahead for the PR and communications practitioners.
The Trade Desk has taken an 'outside-in' approach in an attempt to build trust with China's gatekeeper.
The internet giant took in US$13.932 billion for the quarter (US$56.152 billion for the year), and says it added 102 million active consumers on its China retail marketplaces.
Following the Christchurch terror attack the social-media platform is tightening its live-streaming policies.
The search giant has unveiled three new ad formats designed to aid product discovery.
The upcoming tool will afford users greater control over their Facebook data as part of the platform's privacy push.
The Singapore startup is employing innovative new technology to solve a longstanding problem.
Inspired by the rise in self-employment and the shared economy, Finland-based independent touts a more agile agency model while bringing strategist Martin Roll on as an advisor.
The short-term pain of remodelling digital advertising will ultimately deliver a cleaner, more sustainable ecosystem, according to a host of industry executives.
4As, #ARM Worldwide, VMLY&R, Publicis, Comscore, Geometry, Mindshare, CHE Proximity, Lion & Lion, Ikon, Wachsman, MullenLowe Lintas, Medallia and more, in our weekly collection of people moves and account news.
Publicis Groupe APAC managing partner Jane Lin Baden will help oversee the business.
Campaign Asia brings back fresh insights on this year’s winning work at the inaugural Cannes Insight breakfast briefing
The company appears to be making progress in reducing the spread of terrorism and child sexual exploitation on its platform.
Demand Manager makes it easy for large publishers to deploy, configure, and optimise Prebid-based header bidding, according to the company.
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