Digital

3 hours ago

Alibaba posts first quarterly loss as a public company

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

3 hours ago

Tips for marketers to tap the gaming market

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.

5 hours ago

Agencies and brands divided on impact of privacy changes

Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.

1 day ago

IAS explains ad verification in manga style

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

2 days ago

SoftBank invests $60 million in ADA

SoftBank plans to tap ADA's expertise in analytics, data, and AI digital marketing to expand the footprint of its portfolio, including messaging app Line, in Southeast Asia.

2 days ago

iPhone users overwhelmingly reject app tracking, but ad industry needn’t despair

The long-term consequences of Apple’s privacy shift will be complex, experts say.

3 days ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

4 days ago

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

4 days ago

The untapped wealth of WeChat data for brands

Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.

4 days ago

Move and win roundup: Week of May 10, 2021

CatchOn, Carat Adelaide, South Australian Tourism Commission, One Green Bean, Think HQ, Wunderman Thompson Australia, The Wired Agency, Xaxis, Inca, Skim, Kojo, Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.

May 7, 2021

Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

May 7, 2021

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

May 7, 2021

Uninformed consent, addiction among persistent child safety issues for brands, platforms

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.

May 7, 2021

WPP, Microsoft expand partnership to boost creative content production

Cloud Studio is one product resulting from the deal.

May 6, 2021

Campaign360: Memorable quotes and highlights reel

Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.

May 5, 2021

Haymarket launches new global brand Performance Marketing World

New title will be 'source of truth' for fast-growing digital sector.

May 5, 2021

Campaign announces Global Agency of the Year winners

Special Group leads APAC-based winners with two big awards. TBWA APAC, UM APAC, half rhino and Hakuhodo's IdeasXMachina Group also feted.

May 5, 2021

The complex way forward to respecting privacy in APAC marketing

After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.

May 5, 2021

Publishers most confident in their post-cookie outlook

Results from a comprehensive survey studying preparedness for a cookie-less, privacy-first industry reveal much higher levels of confidence among publishers versus agencies. Digital leaders at the BBC and SCMP give their thoughts.

May 5, 2021

ANA's 'Rip van Winkle' moment

The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.