Publicis Groupe and WPP led the charge in 2018.
The companies will work together to provide deeper insight into consumer behaviour online.
As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.
See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.
This week's collection of people moves and account news includes MercerBell, GeneLife, SPH, 72andSunny, Havas, MSL, Adara, Spinifex, List Sotheby's International Realty, Visual Latina, and ISB Singapore.
With the development of cross-border WeChat shops, companies can sell to Chinese travelers even after they go home, which could take the travel retail industry to a whole new level.
Why ad gamification is on the rise and how the opt-in format solves the engagement challenge.
Unruly’s futurist Elena Corchero highlights the most exciting developments brands should be paying attention to from this year's tech extravaganza.
Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.
Move aimed at bolstering Isobar's end-to-end data consulting offering.
The agency joins into a pre-existing partnership between Germany-based Serviceplan and UK-based Unlimited.
Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.
Appointment is part of agency’s renewed focus on the region.
Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.
Structural changes within the organisation aim to advance adoption of its Global Media Charter.
Tealium, Cogs, Adjust, Propel Manila, Vamp, GCI Health, VMLY&R, Reprise, DAN, Dow Jones and more, in our weekly collection of people moves and account news.
A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.
The two companies hope to benefit from shared mutual resources.
Agencies have descended on CES to find out how the latest tech innovations will impact advertising, but how much does networking with clients get in the way?
Partnership creates location data-rich platform in Asia-Pacific closer to similar offerings in Europe and the US.
Senior Manager, Media Hong Kong
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