Hands up if you viewed the pervasive social rating in the "Nosedive" episode of Black Mirror and thought, 'That’s not so bad'?
Mother previously handled some digital work for Baileys but VML is its first global digital agency-of-record appointment.
Facebook chief executive Mark Zuckerberg wants to put forth a set of content principles to manage the social platform in the wake of the Cambridge Analytica crisis.
Media consulting firms and media agencies charge that Accenture's launch of a programmatic media planning and buying unit presents a "clear conflict" of interest.
Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.
TOP OF THE CHARTS: The APAC region now represents roughly a third of global volume, according to the latest figures from PubMatic.
Publishers are being too slow to adopt consent management platforms, which will cause growing pains for programmatic advertising when the new regulation comes into force.
The unit will focus on programmatic consulting and in-housing; media strategy, planning and activation; and ad tech implementation and support.
Purchase of Shanghai full-service agency with expertise in omni-channel consumer engagement is part of "aggressive" mainland growth plans.
iProspect, Essence, Creativeland, Magnum & Co, OMG, Campaigns & Grey, JWT, Text100, BBDO Guerrero, Propel Manila, Havas Sports & Entertainment, TeamAsia, Braze, Freewheel and more, in our weekly collection of people moves and account news.
Following similar acquisitions by Oracle, SAP, and Salesforce, the purchase allows Adobe to close the loop across the ecommerce industry profit pool.
The social-media giant announced its "clear history" setting at a European Parliament grilling.
Former TBWA\ Hong Kong executive creative director has set up her own venture Many Many More.
Video ad tech firm partners with leading sports publishers.
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
Apple's Animoji: Taxi Driver rendition premiering at the Seoul Jazz Festival is said to be inspired by the unreleased track "Citizen Kane" by Korean indie band HYUKOH.
In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.
Organisation issues new manifesto with eight principles for reform.
Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.
The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.
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