"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.
Changes include newly-created chairperson role and creative head departure.
A new survey from Fujitsu suggests six key factors for successful digital transformation projects, but notes a lack of skilled staff is the top challenge during planning and trial stages.
By limiting consumer choice and focusing on great storytelling, Blake Hutchison explains how Luxury Escapes' unique proposition is making waves in the travel industry, and why Southeast Asia is the next frontier.
Consumers report website crashes and other errors on the company’s biggest sales event of the year.
The agency’s latest report finds that while spend is still high, its rate of growth is slipping year-on-year.
Different from official brand accounts, WePage collates and lists all of a brand’s information in one place
CASE STUDY: Burger King Singapore and Moove Media used a digital out of home campaign powered by IDOOH to target commuters with the relaunched King Box meal deal.
A breakfast briefing on programmatic advertising held in partnership with The Trade Desk delved into the role agencies play in forging transparency, in-house programmatic media buying, GDPR and the Chinese programmatic video scene.
Omnicom Group has launched a marketing and insights platform, aiming to make mass personalization a reality.
A study by ExchangeWire found that APAC-based advertising agencies trail below other regions despite benefits around insourced programmatic capabilities such as closer relationships with publishers and bespoke client offerings
The market has proven that real-time CX insights are an operational advantage.
New leader joins from Ogilvy.
A combined $5 million acquisition by Forrester Research is set to help it launch its own CX Cloud, a move that may hurt its impartiality with technology-based research & ranking reports.
We detail 3 of the 7 updates at the Google Marketing Live 2018 that concern the execution role of digital-first advertisers and agencies.
Online shopping competition heats up in China with Pinduoduo and Vipshop joining JD.com and Suning as notable contenders.
Platform intends to address some of the challenges hindering the widespread adoption of dynamic creative optimisation in the region.
Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".
A new report by Media Partners Asia points to increasing investment in video content across the region - tempered by events in the political sphere.
Criteo has placed a three-year bet on a team of researchers and engineers to ensure the data collection and usage practices of Asia-Pacific conform to the highest ethical and privacy standards.
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