Digital

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Commercial models must catch up to live sports consumption
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1 day ago

Commercial models must catch up to live sports consumption

While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.

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Women to Watch 2019: list coming on Monday
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1 day ago

Women to Watch 2019: list coming on Monday

All entries have been carefully reviewed and will be unveiled to Campaign membership on Monday, September 23rd.

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Innovation Spikes award shortlist announced
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1 day ago

Innovation Spikes award shortlist announced

Six of 28 entries across APAC have made the first cut, with live judging to take place during the festival.

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APAC markets all over map on performance, viewability, fraud
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2 days ago

APAC markets all over map on performance, viewability, fraud

A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.

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Smart speakers: A viable advertising medium in China
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2 days ago

Smart speakers: A viable advertising medium in China

TOP OF THE CHARTS: About 76% of consumers don’t mind advertising on smart speakers if the ad matches the content, according to a repot from OMD.

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Universal Music Group and Viacom invest in Asia
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2 days ago

Universal Music Group and Viacom invest in Asia

Universal Music Group and Viacom, two of the world’s biggest music and TV companies, have both revealed significant investments in Asia.

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Hooq selects SpotX to power its advertising ambitions
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2 days ago

Hooq selects SpotX to power its advertising ambitions

SpotX will act as Hooq’s ad server and SSP.

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Havas acquires another digital agency in India
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3 days ago

Havas acquires another digital agency in India

Langoor also has offices in the Middle East and Australia.

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Michael Rubenstein departs AppNexus one year after AT&T acquisition
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4 days ago

Michael Rubenstein departs AppNexus one year after AT&T acquisition

The president of AppNexus is stepping down from the business after completing the adtech unit's integration into AT&T's Xandr

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How this one lesson from TV can make your digital budget work harder
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4 days ago

How this one lesson from TV can make your digital budget work harder

Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.

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Move and win roundup: Week of September 16, 2019
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Sep 16, 2019

Move and win roundup: Week of September 16, 2019

S4 Capital, OMD, Rice, Lazada Singapore, WPP AUNZ, PHD, TBWA, MediaCom, The Works, RedEngine SCC, CampaignLab, Digitas, Agoda, PHD, Geometry, Golin, PubMatic, YouAppi, Stanley St, One Club, WPP, BBH Singapore, The Coca-Cola Company, Imperfect Circle, TGH Collective, CIMB Bank Berhad, Supercars Australia, Gemba, Sompo Asia and more, in our weekly collection of people moves and marketing news.

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Advertisers are drowning in data, Kantar study says
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Sep 16, 2019

Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."

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Planning for privacy
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Sep 12, 2019

Planning for privacy

"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."

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Platforms warn Australia about 'unintended consequences'
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Sep 12, 2019

Platforms warn Australia about 'unintended consequences'

An industry entity representing Google, Facebook, Twitter and other platforms unsurprisingly argues that Australia should slow its roll when it comes to digital-media regulation.

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APAC CMOs hunt for new help
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Sep 11, 2019

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

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Consumer data concerns: Let’s admit there’s a problem
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Sep 11, 2019

Consumer data concerns: Let’s admit there’s a problem

The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.

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China home to 83% of global ad fraud: GroupM
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Sep 10, 2019

China home to 83% of global ad fraud: GroupM

Lack of verification, limited measurement and an unfamiliarity with the concept of brand safety are contributing towards China’s fraud problem, GroupM finds

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Move and win roundup: Week of September 9, 2019
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Sep 9, 2019

Move and win roundup: Week of September 9, 2019

Wunderman Thompson, Golin China, Ogilvy Health, Dentsu Aegis Network, 72andSunny, Qualtrics, Gyro, VMLY&R, RhythmOne, Spark Foundry, Quantum Consumer Solutions, Glance (InMobi), Naver, Publicis Singapore, Edelman, MediaMonks, Golin, Arsenal FC, Within, Sweetshop, Digitas, DDB HK, MoPub, BBC Studios and more, in our weekly collection of people moves and marketing news.

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'Dynamic creative': best tactics for performance marketing
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Sep 6, 2019

'Dynamic creative': best tactics for performance marketing

Tips to up your game and successfully execute using DCO.

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The unusual shared existences of co-chief creative officers
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Sep 5, 2019

The unusual shared existences of co-chief creative officers

How do co-ECDs navigate being their agency's creative engine and manager to their teams, as well as an effective, empathetic partner?

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