Digital
Is there value in surveillance? Ask the Chinese
Hands up if you viewed the pervasive social rating in the "Nosedive" episode of Black Mirror and thought, 'That’s not so bad'?
Baileys picks VML as global digital agency
Mother previously handled some digital work for Baileys but VML is its first global digital agency-of-record appointment.
Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes
Facebook chief executive Mark Zuckerberg wants to put forth a set of content principles to manage the social platform in the wake of the Cambridge Analytica crisis.
Accenture faces 'conflict of interest' questions over buying programmatic and auditing media
Media consulting firms and media agencies charge that Accenture's launch of a programmatic media planning and buying unit presents a "clear conflict" of interest.
And here's....Marcel: Publicis unveils its AI system
Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.
Use of mobile-web header bidding rises 1,395% in APAC: PubMatic
TOP OF THE CHARTS: The APAC region now represents roughly a third of global volume, according to the latest figures from PubMatic.
Brands in non-EU countries should adopt GDPR rules, study finds
Publishers are being too slow to adopt consent management platforms, which will cause growing pains for programmatic advertising when the new regulation comes into force.
Accenture Interactive launches programmatic unit in response to 'significant' client demand
The unit will focus on programmatic consulting and in-housing; media strategy, planning and activation; and ad tech implementation and support.
Accenture Interactive snaps up independent Chinese digital agency HO Communication
Purchase of Shanghai full-service agency with expertise in omni-channel consumer engagement is part of "aggressive" mainland growth plans.
Move and win roundup: Week of May 21, 2018
iProspect, Essence, Creativeland, Magnum & Co, OMG, Campaigns & Grey, JWT, Text100, BBDO Guerrero, Propel Manila, Havas Sports & Entertainment, TeamAsia, Braze, Freewheel and more, in our weekly collection of people moves and account news.
Adobe acquires ecommerce provider Magento
Following similar acquisitions by Oracle, SAP, and Salesforce, the purchase allows Adobe to close the loop across the ecommerce industry profit pool.
Facebook user experience may suffer for sake of security: Zuckerberg
The social-media giant announced its "clear history" setting at a European Parliament grilling.
Many Many More to come from ex-TBWA\Hong Kong creative chief
Former TBWA\ Hong Kong executive creative director has set up her own venture Many Many More.
Unruly launches SEA World Cup ad marketplace
Video ad tech firm partners with leading sports publishers.
Observing Ramadan in the digital age
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
Apple rolls out another Animoji karoke video
Apple's Animoji: Taxi Driver rendition premiering at the Seoul Jazz Festival is said to be inspired by the unreleased track "Citizen Kane" by Korean indie band HYUKOH.
Shooting yourself in the Facebook
In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.
WFA demands change in digital advertising
Organisation issues new manifesto with eight principles for reform.
CMOs: Our bad emails fail with existing customers
Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.
DBS to customers: 'Bank less'
The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.
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6 2018 PR Awards shortlist announced
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