Digital

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Virtue officially launches in APAC
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2 days ago

Virtue officially launches in APAC

Vice creative agency opens three offices in the region and announces key hires.

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The actors in this scene didn't see the Knorr ad, but viewers will
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3 days ago

The actors in this scene didn't see the Knorr ad, but viewers will

Unilever, PHD Hong Kong and Mirriad are touting an in-video ad insertion campaign on the MyTV Super service. We asked for details on how it works.

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Spikes jury chief Cristovao: Please, no more lip-service to causes
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3 days ago

Spikes jury chief Cristovao: Please, no more lip-service to causes

The head of Google Brand Studio in APAC is president of the Digital, Digital Craft and Mobile juries at Spikes Asia 2018—and she already has a list of things she's hoping not to see.

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Alcohol producers sign pledge for responsible social-media advertising
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3 days ago

Alcohol producers sign pledge for responsible social-media advertising

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

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Photos: MMA Smarties Awards 2018, China edition
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4 days ago

Photos: MMA Smarties Awards 2018, China edition

Uniqlo China continues its winning streak at the Smarties Awards, the key annual event of the Mobile Marketing Association held this year on 13 Sept in Shanghai's Xintiandi.

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What mass consolidation of data players means for adland
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4 days ago

What mass consolidation of data players means for adland

Have the numerous acquisitions this summer made marketers think twice about in-housing media buying capabilities?

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Move and win roundup: Week of September 17, 2018
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4 days ago

Move and win roundup: Week of September 17, 2018

Iris, Cathay Pacific, Salesforce, Deliveroo, Golin, OMD, Mango, The Insiders, INVNT, Starhub Curiosity, TBWA\Hakuhodo, HH Global and more, in our weekly collection of people moves and account news.

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The power of audience data for ad dollars
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Sep 17, 2018

The power of audience data for ad dollars

Three ways publishers can win.

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Omnicom Media Group and PHD launch VW-dedicated global data unit
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Sep 14, 2018

Omnicom Media Group and PHD launch VW-dedicated global data unit

The teams will be based in four regional hubs: in London, New York, Singapore and Miami.

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Workplace offenses occur because globalisation
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Sep 14, 2018

Workplace offenses occur because globalisation "forces different cultures together" without enough preparation

As a follow-up to reactions around our interview with Delmus Credle, who left BBDO China because of what he claimed was an intolerant atmosphere, we invited three industry guests to our office to debate how well workplaces really handle diversity in Asia.

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Electronics and auto brands lead digital transformation in China
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Sep 14, 2018

Electronics and auto brands lead digital transformation in China

Only 7% of Chinese brands are generating more than half their revenues from new businesses, according to Accenture research.

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Let's stop 'innovation for innovation's sake': Spikes jury chief Peltoniemi
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Sep 14, 2018

Let's stop 'innovation for innovation's sake': Spikes jury chief Peltoniemi

The President of the Innovation jury at Spikes Asia 2018, Tuomas Peltoniemi, discusses Asian creativity and what he'd like to see more—and less—of in his category entries.

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Dentsu Aegis launches Spotify data integration in APAC
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Sep 14, 2018

Dentsu Aegis launches Spotify data integration in APAC

The companies say the partnership helps optimise brand investments across radio and digital audio.

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WPP names Mel Edwards as Wunderman global boss
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Sep 14, 2018

WPP names Mel Edwards as Wunderman global boss

Move is new chief executive Mark Read's first significant appointment.

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'Not a good story for MDC': What CEO's exit means for company's future
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Sep 14, 2018

'Not a good story for MDC': What CEO's exit means for company's future

Industry experts weigh in on the potential impact of Scott Kauffman's departure.

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Apple's new gadgets: why new notifications and AR are the real stars
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Sep 13, 2018

Apple's new gadgets: why new notifications and AR are the real stars

There are three reasons why marketers should look within Apple's shiny new iPhones and Watches to see what's really exciting about them, argues the co-founder of mobile tech consultancy C3UK.

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Brands now get the power of gaming: Twitch co-founder
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Sep 13, 2018

Brands now get the power of gaming: Twitch co-founder

Kevin Lin says from gaming streams to esports, advertisers are finally giving the world’s largest entertainment genre the respect it deserves.

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Why some agencies talk the big game but struggle with digital transformation
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Sep 12, 2018

Why some agencies talk the big game but struggle with digital transformation

Here are the top factors holding back agencies from adopting systematic digital transformation in processes and outcomes.

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Twitter announces host of new APAC content deals
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Sep 12, 2018

Twitter announces host of new APAC content deals

New partnerships across live, sports, entertainment and news take the platform to more than 50 in the region.

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Mailman takes US$15 million stake in European sports consultancy
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Sep 11, 2018

Mailman takes US$15 million stake in European sports consultancy

China-based agency claims its purchase of a European firm is a "first of its kind" deal.

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