Digital
Snap makes gains in global expansion
User and revenue growth of the photo- and video-sharing app highest outside North America.
Jon Cook: ‘I was scared we would mess up Y&R or VML’
Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.
Gojek rebrands to reflect evolution
Gojek has unveiled a rebranded logo and user interface as it looks to its “next chapter of growth”
Twitter taps tech veteran Gap Kim as global business marketing leader
Kim has worked at the likes of Facebook, WhatsApp and Google.
Move and win roundup: Week of July 22, 2019
OMD, Essence, Iris, Adludio, Jellyfish, TSLA, Bates CHI, TBWA Media Arts Lab, Sweetshop, FCB Kuala Lumpur, Go Communications, APMR and more, in our weekly collection of people moves and account news.
Instagram ditches 'likes': Pros and cons for influencers
Digital marketers welcome the move, but say it won't make waves in the industry.
Amazon faces EU competition probe
Company's dual role as retailer and marketplace is being investigated.
Netflix begins tailoring offering in Asia with mobile-only India plan
The streaming service is trying to figure out how to tailor its offering in Asia without completely changing its business model.
IAS biometric study proves high-quality environment drives greater engagement
The study’s findings put definitive neurological results behind the idea that mobile ad effectiveness directly ties to display environment.
SpotX integrates IAB Tech Lab’s Open Measurement SDK
IAB Tech Lab has more than doubled certified partners using the OM SDK since December.
The month's most popular YouTube ads from across APAC
Xiaomi, Aldi, Celcom Axiata, Daikin, Hunt's, McDonald's, China Airlines and more appear in this month's list of the top ad video in each of 13 APAC markets.
APAC regresses in nurturing women entrepreneurs
APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.
DOOH deals target Australia, SEA, India
TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.
Why brands should consider non-traditional sports
From drone racing to the mass participation sports that are on the rise in Asia, sporting rulebooks are being thrown out across the board. Here's why brands should follow suit.
Dentsu Aegis Network's Merkle acquires global data shop Ugam
The India-based data and analytics company has more than 1,800 staffers worldwide.
Giphy's Alex Chung: Why advertisers love branded GIFs
The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.
How Tiffany’s China strategy combats economic turbulence
A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.
Move and win roundup: Week of July 15, 2019
Emotive, Publicis Groupe, Rakuten, Flare Communications, M&C Saatchi Sport & Entertainment, Bloomberg, Publicis Sapient, Amplify, MG Motor, Ada, Lewis and more, in our weekly collection of people moves and account news.
Facebook and Instagram’s most engaging brands in key Asia regions revealed
Socialbakers has listed the top 10 most engaging brands across the two social media platforms in key Asian markets.
Iris announces partnership with Liquorice
Creative agency has also bought a stake in Liquorice’s tech offshoot.
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