Digital
Xiklab Digital expands to Myanmar and Singapore
Agency says its pool of digital-savvy talent in the Philippines gives it an advantage in serving Southeast Asia.
Meet the 2019 40 Under 40: Jenny Gao
Read about Jenny Gao of Ogilvy, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
WPP AUNZ announces New Zealand management change
A four-person management team takes over as Sven Baker resigns from his MD role.
Facebook allows users to limit data shared with advertisers
Following its pledge to improve privacy controls, Facebook is rolling out Off-Facebook Activity.
5 trends for marketers to watch in the Year of the Rat
From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.
How Verizon and Starhub drove Note 9 sales cost-effectively
CASE STUDY: Predictive techniques led to a cost per acquisition (CPA) one-eighth that of standard lookalike targeting.
For CNY, Superunion invites you to join a Rat Race
One-upping agencies that merely offer best wishes for the new year, the agency has created a Year of the Rat version of Pac-Man.
How should brands navigate the confusing and plentiful streaming terrain?
Thirsty for that OTT knowledge? We've got the information hydration.
Meet the 2019 40 Under 40: Jim Guzman
Read about Jim Guzman of Dentsu Aegis Network, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
China and video dominate top 10 global apps of 2019
Chinese apps are creeping up the top most downloaded apps list, led by a certain 15-second video platform that is taking the world by storm.
Shifting CNY norms open up new opportunities for marketers
UM China-Ocean Engine report shows opportunity to build nuanced and targeted campaigns for a country in transition.
Without cookies, what targeting options do advertisers have?
SOUNDING BOARD: Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.
Starhub to offer Amazon Prime as a signup perk
New and renewing mobile customers will get three months of free Prime membership.
WPP AUNZ acquires New Zealand martech specialist Dominion
The deal adds Adobe Experience Manager expertise to AKQA’s Auckland studio.
Meet the 2019 40 Under 40: Akanksha Jain
Read about Akanksha Jain of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
Industry plans three-pronged attack to fight deluge of harmful content
Ad industry unveils 'consistent' strategy in war on harmful online content.
Publicis Sapient hires AKQA's Ian Wharton as global experience team ECD
John Maeda's team is continuing to grow.
Anomaly 'fires' Aussie staff to help devastation Down Under
'Talk is cheap—$100,000 and a week of our passion and creativity isn't. We just felt we had to act.'
Uber taps VaynerMedia's Travis Freeman as global head of media
The industry veteran recently served as executive VP of media at VaynerMedia.
Amazon becomes first to pass $200bn brand valuation
Tech giant is world's most valuable brand for third year running.
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