Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model.
Spotify’s annual end-of-year campaign expands on its interactive features, including listening personalities and direct integration with WhatsApp.
Brent Koning launched EA's 'Fifa Ultimate Team Championship Series', which has accrued some 20 million participants.
WPP scooped 20 golds in the agency categories, while independent Famous Innovations scored key wins as well.
With three in five people expecting to interact with brands online today, live commerce is an ideal platform for consumers to enjoy the content, socialise, and make purchases simultaneously.
The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.
In a newly created role, Goswami will lead the firm’s global marketing teams from Asia.
Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.
The Asian delivery giant has plans of expanding its global network and establishing itself as a one-stop ecommerce specialist in the logistics supply chain.
IAS, Alley, Redhill, Ogilvy, Dentsu, Samsung, Xiaomi, and more in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.
Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.
Thousands of layoffs from tech firms in a matter of weeks show job security is largely a myth. So what's next for the talent affected how might this change the future of work?
Brands need to prioritise gaming experiences intended to empower under-18s, whether through encouraging critical thinking, confidence-building or community initiatives that reward creativity and self-expression.
The soaring popularity of the multi-billion-dollar Japanese anime industry has not gone unnoticed by Netflix, Prime, Disney, or Sony Pictures—and it's about time that brands take similar notice.
The Australian advertising equality group addresses gender stereotyping in ads to avoid reinforcing harmful societal norms.
UM, M&C Saatchi, Enigma, Livewire, Weber Shandwick, Havas Group, Dentsu, Sling & Stone, and more to come in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.
The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.
China's strict zero-Covid policies have hurt economic activity, including consumer and merchant spending on Alibaba's platforms.
Arundhati Bhattacharyaspoke about the importance of merging digital and physical at the WPP Commerce in Mumbai
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