Digital
Alibaba posts first quarterly loss as a public company
The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.
Tips for marketers to tap the gaming market
As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.
Agencies and brands divided on impact of privacy changes
Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.
IAS explains ad verification in manga style
A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.
SoftBank invests $60 million in ADA
SoftBank plans to tap ADA's expertise in analytics, data, and AI digital marketing to expand the footprint of its portfolio, including messaging app Line, in Southeast Asia.
iPhone users overwhelmingly reject app tracking, but ad industry needn’t despair
The long-term consequences of Apple’s privacy shift will be complex, experts say.
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Breaking down the post-cookie solutions: Unified ID 2.0
There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.
CMO Power List 2021: Call for nominations
Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.
The untapped wealth of WeChat data for brands
Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.
Move and win roundup: Week of May 10, 2021
CatchOn, Carat Adelaide, South Australian Tourism Commission, One Green Bean, Think HQ, Wunderman Thompson Australia, The Wired Agency, Xaxis, Inca, Skim, Kojo, Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.
Crash Course: How to maximise DOOH returns
Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?
TikTok to marketers: Go native and multigenerational
The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.
Uninformed consent, addiction among persistent child safety issues for brands, platforms
CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.
WPP, Microsoft expand partnership to boost creative content production
Cloud Studio is one product resulting from the deal.
Campaign360: Memorable quotes and highlights reel
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
Haymarket launches new global brand Performance Marketing World
New title will be 'source of truth' for fast-growing digital sector.
Campaign announces Global Agency of the Year winners
Special Group leads APAC-based winners with two big awards. TBWA APAC, UM APAC, half rhino and Hakuhodo's IdeasXMachina Group also feted.
The complex way forward to respecting privacy in APAC marketing
After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.
Publishers most confident in their post-cookie outlook
Results from a comprehensive survey studying preparedness for a cookie-less, privacy-first industry reveal much higher levels of confidence among publishers versus agencies. Digital leaders at the BBC and SCMP give their thoughts.
ANA's 'Rip van Winkle' moment
The US-based Association of National Advertisers awoke from a decade-long coma and decided to find out how its members have been getting screwed out of billions of dollars by the programmatic ad ecosystem. Too little, too late, according to The Ad Contrarian.
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