Digital
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Neuroscience study shows DOOH on social media 'unlocks significant value'
A neuroscience study has shown how digital out of home enhances social media campaigns.
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The CMOs MO: Spotify's Jan-Paul Jeffrey on brand opportunities, challenges and boxing
"Metaverse is where the next customers will come from," Spotify's SEA head of marketing believes in having fun whilst creating cultural moments and brand power.
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9 questions with accomplished APAC CMOs in Campaign's latest series
Conversations with the region's most dynamic CMOs, but with a difference.
Women to Watch Greater China 2023: Sally Anderson, MetaDesign
From her native Australia to conquering the China market by creating and maintaining one of its leading creative agencies, Anderson has used her perfect blend of Western & Eastern sensibilities to become a well-recognised creative in Greater China and the region.
AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
Move and win roundup: Week of March 20, 2023
The latest updates from Host/Havas, FCB, OMD Australia, Nissan, and more in our weekly roundup of people moves and business wins.
Women to Watch Greater China 2023: Riki Li, Wavemaker
Through innovative content marketing and brand growth models, Li uses data science and creativity together to help clients solve real-world business and communication challenges.
Government TikTok ban may have ‘ripple effect’ on brands and creators, warns agency boss
The decision to ban TikTok on devices used by Government officials could ‘spook’ brands and content creators, an influencer agency chief has said.
WARC upgrades TikTok adspend forecast by $2 billion
Video platform to defy recession with all brand categories set to increase investment this year.
Group M lands Reckitt’s media account in Indonesia
The agency will handle all media buying and planning duties, including digital.
Women to Watch Greater China 2023: Long Wong, BBDO
In business, Wong is decisive and adaptable, helping client teams respond rapidly to overcome obstacles, especially during the pandemic.
"Lara Jefferies" Plug
Thinking forward, sideways and backward to safeguard her clients’ interests, Jefferies' understanding of business and relationships makes her a seamless extension of the brand.
70% Indonesian Gen Z are reducing shopping this Ramadan: study
Conservative about their shopping budget, undecided on brands and even categories for gifting, when Gen Z involves their wallets, it's largely after the advice of an influencer, that and more, in a new M&C Saatchi Ramadan white paper.
Ad:Tech 2023: The buyer and publisher should provide maximum value in the supply chain for CTV to flourish
At the summit, Sudipto Das, vice president of advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoded the advertising strategies for CTV and linear audiences
Brands are missing out on reaching millennial moms on TikTok
So many marketers hold out on TikTok, thinking of it as a Gen Z-only platform — a perception that may stem from lack of exposure.
Heinz launches tomato and soil awareness campaign in Fortnite
Players will have access to Heinz’s 'SOS tomatoes' island from 16 March.
Women to Watch Greater China 2023: Laurien Lee, iProspect
A skilled articulator of business, media and market trends, Lee has spearheaded actionable insights for business stakeholders locally and globally.
February 2023 APAC advertiser of the month: Samsung
Data from YouGov BrandIndex shows that Samsung registered the biggest lift in consumer perception in Singapore last month. The electronics giant has the Galaxy S smartphones' new releases to thank for it.
Criteo partners with ASOS to improve targeted advertising
The commerce media company will become ASOS' exclusive advertising partner.
Women demand flexibility in the wake of office mandates, economic downturn and layoffs
Burn out, loneliness and lack of support are pushing women to make work, work for them — despite increasing economic pressures and pushes for in-office mandates.
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