Alibaba's Taobao Maker Festival took place next to the West Lake, the most popular tourist landmark at its headquarters city in Hangzhou.
Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane.
The venue will have exclusive access to C2’s experiential design platform and labs for "playful ideation" sessions.
The High Altitude Conference saw speakers take over the in-flight PA for engaging sessions with delegates.
Edible art and keepsake paintings generate social media buzz.
Streaming, KOL appearances and facial recognition can boost engagement for live brand events in China.
To engage attendees, every live experience must be unique
For companies with operations in Asia, CNY is a time for lavish events.
Create ‘defining moments’ to spark lasting connections.
Brands now see the value in using reward trips to promote their story to employees.
Emotions are important to the primitive part of brain and force it to react. Without emotion, we can’t motivate our audience.
Brand experiences have the ability to engage all the senses in a more immersive and memorable way.
Social media has become an extremely valuable ally to those adopting FOMO as a marketing strategy.
Seven low-cost guerrilla marketing stunts you can replicate at your next event.
Create an experience before, during and after your event.
In the age of authenticity, live experiences play a critical role in brand engagement strategy.
Director of Marketing & Communications Singapore
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