Creativity

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Photos: Taobao merchants hit Hangzhou streets in annual festival
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Oct 23, 2018

Photos: Taobao merchants hit Hangzhou streets in annual festival

Alibaba's Taobao Maker Festival took place next to the West Lake, the most popular tourist landmark at its headquarters city in Hangzhou.

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Talk of the town: YSL makes big splash with fancy hotel
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Aug 23, 2018

Talk of the town: YSL makes big splash with fancy hotel

Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane.

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MCEC partners with C2 to create experiential platforms
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May 21, 2018

MCEC partners with C2 to create experiential platforms

The venue will have exclusive access to C2’s experiential design platform and labs for "playful ideation" sessions.

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Asia’s first in-flight conference takes off
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May 21, 2018

Asia’s first in-flight conference takes off

The High Altitude Conference saw speakers take over the in-flight PA for engaging sessions with delegates.

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In pictures: Volkswagen Arteon launch in Singapore
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Mar 22, 2018

In pictures: Volkswagen Arteon launch in Singapore

Edible art and keepsake paintings generate social media buzz.

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Tapping China’s social giants for engaging events
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Mar 1, 2018

Tapping China’s social giants for engaging events

Streaming, KOL appearances and facial recognition can boost engagement for live brand events in China.

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What personalised events mean in China
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Feb 21, 2018

What personalised events mean in China

To engage attendees, every live experience must be unique

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How to celebrate CNY: A lesson for brands
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Jan 31, 2018

How to celebrate CNY: A lesson for brands

For companies with operations in Asia, CNY is a time for lavish events.

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Experiential marketing reaches exhibitions
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Jan 10, 2018

Experiential marketing reaches exhibitions

Create ‘defining moments’ to spark lasting connections.

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Why incentives are the best way to build brands
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Jan 8, 2018

Why incentives are the best way to build brands

Brands now see the value in using reward trips to promote their story to employees.

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Power of persuasion: How to use psychology at events
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Dec 11, 2017

Power of persuasion: How to use psychology at events

Emotions are important to the primitive part of brain and force it to react. Without emotion, we can’t motivate our audience.

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How to master brand storytelling
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Dec 8, 2017

How to master brand storytelling

Brand experiences have the ability to engage all the senses in a more immersive and memorable way.

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How to leverage FOMO for brand storytelling
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Nov 29, 2017

How to leverage FOMO for brand storytelling

Social media has become an extremely valuable ally to those adopting FOMO as a marketing strategy.

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Event marketing goes guerrilla
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Nov 27, 2017

Event marketing goes guerrilla

Seven low-cost guerrilla marketing stunts you can replicate at your next event.

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Experience economy: How to harness the power of live events
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Nov 27, 2017

Experience economy: How to harness the power of live events

In the age of authenticity, live experiences play a critical role in brand engagement strategy.

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Five golden rules for defining event success
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Nov 27, 2017

Five golden rules for defining event success

Create an experience before, during and after your event.

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