Apr 1, 2021

La Mer transports visitors into ethereal underwater experience

INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.

Oct 23, 2018

Photos: Taobao merchants hit Hangzhou streets in annual festival

Alibaba's Taobao Maker Festival took place next to the West Lake, the most popular tourist landmark at its headquarters city in Hangzhou.

Aug 23, 2018

Talk of the town: YSL makes big splash with fancy hotel

Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane.

May 21, 2018

MCEC partners with C2 to create experiential platforms

The venue will have exclusive access to C2’s experiential design platform and labs for "playful ideation" sessions.

May 21, 2018

Asia’s first in-flight conference takes off

The High Altitude Conference saw speakers take over the in-flight PA for engaging sessions with delegates.

Mar 22, 2018

In pictures: Volkswagen Arteon launch in Singapore

Edible art and keepsake paintings generate social media buzz.

Mar 1, 2018

Tapping China’s social giants for engaging events

Streaming, KOL appearances and facial recognition can boost engagement for live brand events in China.

Feb 21, 2018

What personalised events mean in China

To engage attendees, every live experience must be unique

Jan 31, 2018

How to celebrate CNY: A lesson for brands

For companies with operations in Asia, CNY is a time for lavish events.

Jan 10, 2018

Experiential marketing reaches exhibitions

Create ‘defining moments’ to spark lasting connections.

Jan 8, 2018

Why incentives are the best way to build brands

Brands now see the value in using reward trips to promote their story to employees.

Dec 11, 2017

Power of persuasion: How to use psychology at events

Emotions are important to the primitive part of brain and force it to react. Without emotion, we can’t motivate our audience.

Dec 8, 2017

How to master brand storytelling

Brand experiences have the ability to engage all the senses in a more immersive and memorable way.

Nov 29, 2017

How to leverage FOMO for brand storytelling

Social media has become an extremely valuable ally to those adopting FOMO as a marketing strategy.

Nov 27, 2017

Event marketing goes guerrilla

Seven low-cost guerrilla marketing stunts you can replicate at your next event.

Nov 27, 2017

Five golden rules for defining event success

Create an experience before, during and after your event.

Nov 27, 2017

Experience economy: How to harness the power of live events

In the age of authenticity, live experiences play a critical role in brand engagement strategy.