ASIA's TOP 1000 BRANDS: Maxim's and Standard Chartered made the biggest moves in Hong Kong's top 100 brands, while social-media apps took on increasing importance.
ASIA's TOP 1000 BRANDS: Online emporium HKTVmall jumps into the top echelon of Hong Kongers' favourite locally based brands.
ASIA's TOP 1000 BRANDS: If brands, especially those local ones, are trying to keep their existence, they may need to keep up with the trendy technology.
ASIA's TOP 1000 BRANDS: Amid protests, pandemic and pessimism, Nielsen explains how Hong Kong consumption has changed in recent months.
COVID-19 and Chris Hemsworth appear to have driven the biggest swings in Australia's top brands listing.
ASIA's TOP 1000 BRANDS: The only two international companies that remained on Australia's local ranking have now been replaced with heritage brands.
ASIA's TOP 1000 BRANDS: A brand that ceased production in 2017 has suddenly vaulted in the top 10 ranking of Australia's favourite local brands—epitomising the strength of heritage and trust during times of adversity.
ASIA's TOP 1000 BRANDS: The government's responses to the sequential crises that befell the country have spurred consumption, but consumer confidence remains low looking ahead.
ASIA's TOP 1000 BRANDS: With Adidas, Gucci and Bud Light as notable exceptions, it was a tough year to be an international brand in Korea—especially if your brand is from Japan.
ASIA's TOP 1000 BRANDS: Korean consumers are more discerning than ever, so product quality and premium-level sophistication are helping local brands stand out.
ASIA's TOP 1000 BRANDS: While South Koreans continue to highly value convenience, the pandemic has brought focus to deeper concerns, and consumers want brands to be partners in improving things.
ASIA's TOP 1000 BRANDS: Even in one of the least impacted markets, the pandemic has driven significant changes in shopping behaviours, according to Nielsen.
In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.
Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.
Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.
The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.
There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.
Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.
As nationalism raises its head once again, people are also regarding domestic companies with increased scepticism.
Sophisticated online shoppers seek healthier options, diversity in selection and better experience.
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