Country Rankings

Aug 3, 2020

Hong Kong consumers' preferences mostly steady in an unsettled year

ASIA's TOP 1000 BRANDS: Maxim's and Standard Chartered made the biggest moves in Hong Kong's top 100 brands, while social-media apps took on increasing importance.

Aug 3, 2020

E-commerce finally becomes a force in Hong Kong

ASIA's TOP 1000 BRANDS: Online emporium HKTVmall jumps into the top echelon of Hong Kongers' favourite locally based brands.

Aug 3, 2020

Technology is key for Hong Kong brands' evolution

ASIA's TOP 1000 BRANDS: If brands, especially those local ones, are trying to keep their existence, they may need to keep up with the trendy technology.

Aug 3, 2020

Hong Kong weathers a perfect storm

ASIA's TOP 1000 BRANDS: Amid protests, pandemic and pessimism, Nielsen explains how Hong Kong consumption has changed in recent months.

Jul 27, 2020

Australia's top 100 brands: Consumers turn backs on high-end brands

COVID-19 and Chris Hemsworth appear to have driven the biggest swings in Australia's top brands listing.

Jul 27, 2020

Australia replaces top international brands with its own—even if they are no longer operational

ASIA's TOP 1000 BRANDS: The only two international companies that remained on Australia's local ranking have now been replaced with heritage brands.

Jul 27, 2020

During times of instability, Australians place value on brands they trust

ASIA's TOP 1000 BRANDS: A brand that ceased production in 2017 has suddenly vaulted in the top 10 ranking of Australia's favourite local brands—epitomising the strength of heritage and trust during times of adversity.

Jul 27, 2020

Out of the fires and into the pandemic: Australia's tumultuous year

ASIA's TOP 1000 BRANDS: The government's responses to the sequential crises that befell the country have spurred consumption, but consumer confidence remains low looking ahead.

Jul 20, 2020

Patriotic streak: International brands lose ground in Korea

ASIA's TOP 1000 BRANDS: With Adidas, Gucci and Bud Light as notable exceptions, it was a tough year to be an international brand in Korea—especially if your brand is from Japan.

Jul 20, 2020

Korea's love for homegrown companies isn't just about national pride

ASIA's TOP 1000 BRANDS: Korean consumers are more discerning than ever, so product quality and premium-level sophistication are helping local brands stand out.

Jul 20, 2020

South Korea wants brands that make life better—on all levels

ASIA's TOP 1000 BRANDS: While South Koreans continue to highly value convenience, the pandemic has brought focus to deeper concerns, and consumers want brands to be partners in improving things.

Jul 20, 2020

South Korea's shift online benefits delivery services, and trusted brands

ASIA's TOP 1000 BRANDS: Even in one of the least impacted markets, the pandemic has driven significant changes in shopping behaviours, according to Nielsen.

Sep 17, 2019

FMCG brands reshuffle in Vietnam’s growing market

In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.

Sep 17, 2019

Electronic brands nosedive in Vietnam; Oppo bucks trend

Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.

Sep 17, 2019

Vietnam’s Vingroup takes on Asia’s giants

Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.

Sep 17, 2019

New opportunities in 'star-performer' Vietnam

The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.

Sep 9, 2019

Will Apple ever be able to outdo South Korea’s biggest brands?

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

Sep 9, 2019

Tech and auto giants a source of pride for South Koreans

Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.

Sep 9, 2019

Political and economic tension fuels uncertainty for brands in South Korea

As nationalism raises its head once again, people are also regarding domestic companies with increased scepticism.

Sep 9, 2019

Koreans take online shopping to new levels

Sophisticated online shoppers seek healthier options, diversity in selection and better experience.