In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.
Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.
Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.
The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.
There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.
Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.
As nationalism raises its head once again, people are also regarding domestic companies with increased scepticism.
Sophisticated online shoppers seek healthier options, diversity in selection and better experience.
Japanese electronics giants Sony, Hitachi, and Panasonic dominate rankings as Samsung slowly inches up.
Uber PR’s crisis in Taiwan has led to the swift rise of local taxi services.
Local food corporations are quickly and surely upping their marketing to regain consumer confidence after the 2011 food safety scandals.
Meanwhile, the ageing population is responsible for growth in product categories related to health and wellness.
The Lion City maintains its penchant for mostly global brands with a few home favourites thrown in.
Both brands, while very different, use both heritage and relevance to put other local brands in the shade.
Experience and accessibility the key to Singaporeans rekindling their love for the finer stuff.
The financial climate in the city may be low-spirited, but FMCG ecommerce sales are surging and brands can take heart from Singaporeans' love of trying new products.
How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?
Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.
Under closer-than-usual scrutiny this year in New Zealand for various reasons, few of them good, how are consumers responding to the top tech and social media platforms?
Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.
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