Country Rankings

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FMCG brands reshuffle in Vietnam’s growing market
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Sep 17, 2019

FMCG brands reshuffle in Vietnam’s growing market

In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.

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Electronic brands nosedive in Vietnam; Oppo bucks trend
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Sep 17, 2019

Electronic brands nosedive in Vietnam; Oppo bucks trend

Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.

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Vietnam’s Vingroup takes on Asia’s giants
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Sep 17, 2019

Vietnam’s Vingroup takes on Asia’s giants

Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.

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New opportunities in 'star-performer' Vietnam
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Sep 17, 2019

New opportunities in 'star-performer' Vietnam

The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.

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Will Apple ever be able to outdo South Korea’s biggest brands?
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Sep 9, 2019

Will Apple ever be able to outdo South Korea’s biggest brands?

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

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Tech and auto giants a source of pride for South Koreans
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Sep 9, 2019

Tech and auto giants a source of pride for South Koreans

Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.

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Political and economic tension fuels uncertainty for brands in South Korea
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Sep 9, 2019

Political and economic tension fuels uncertainty for brands in South Korea

As nationalism raises its head once again, people are also regarding domestic companies with increased scepticism.

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Koreans take online shopping to new levels
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Sep 9, 2019

Koreans take online shopping to new levels

Sophisticated online shoppers seek healthier options, diversity in selection and better experience.

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Taiwan’s top 100 brands: Japanese brands still the most trusted
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Sep 3, 2019

Taiwan’s top 100 brands: Japanese brands still the most trusted

Japanese electronics giants Sony, Hitachi, and Panasonic dominate rankings as Samsung slowly inches up.

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Local ride-hailing services in Taiwan blow Uber out of the water
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Sep 3, 2019

Local ride-hailing services in Taiwan blow Uber out of the water

Uber PR’s crisis in Taiwan has led to the swift rise of local taxi services.

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Taiwan brands regain trust as food scandal paranoia wears off
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Sep 3, 2019

Taiwan brands regain trust as food scandal paranoia wears off

Local food corporations are quickly and surely upping their marketing to regain consumer confidence after the 2011 food safety scandals.

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Taiwan consumers drive FMCG growth despite economic headwinds
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Sep 3, 2019

Taiwan consumers drive FMCG growth despite economic headwinds

Meanwhile, the ageing population is responsible for growth in product categories related to health and wellness.

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Singapore’s Top 100 Brands: Nike and Coca-Cola on the rise
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Aug 28, 2019

Singapore’s Top 100 Brands: Nike and Coca-Cola on the rise

The Lion City maintains its penchant for mostly global brands with a few home favourites thrown in.

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NTUC Fairprice and 100 Plus feel the love from Singaporeans
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Aug 28, 2019

NTUC Fairprice and 100 Plus feel the love from Singaporeans

Both brands, while very different, use both heritage and relevance to put other local brands in the shade.

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Bringing back the bling: Luxury brands on the rise in Singapore
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Aug 28, 2019

Bringing back the bling: Luxury brands on the rise in Singapore

Experience and accessibility the key to Singaporeans rekindling their love for the finer stuff.

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Both economy and consumer confidence subdued in Singapore
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Aug 28, 2019

Both economy and consumer confidence subdued in Singapore

The financial climate in the city may be low-spirited, but FMCG ecommerce sales are surging and brands can take heart from Singaporeans' love of trying new products.

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Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands
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Aug 19, 2019

Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands

How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?

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Discount local brands faring better than premium in New Zealand
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Aug 19, 2019

Discount local brands faring better than premium in New Zealand

Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.

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Are social-media brands feeling the impact of NZ's criticism?
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Aug 19, 2019

Are social-media brands feeling the impact of NZ's criticism?

Under closer-than-usual scrutiny this year in New Zealand for various reasons, few of them good, how are consumers responding to the top tech and social media platforms?

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Brand-faithful, fairly optimistic and prone to save
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Aug 19, 2019

Brand-faithful, fairly optimistic and prone to save

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

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