Country Rankings
Global new-biz round-up 2021: Americas and APAC fight for top spot
FMCG most active sector both in Europe and Asia-Pacific.
Taiwan's Top 100: Digital and local brands shake up the list
ASIA's TOP 1000 BRANDS: No less than 23 new brands entered the Taiwan market's Top 100 list this year.
Taiwan's strongest local brands: TSMC and PX Mart continue their rise
ASIA's TOP 1000 BRANDS: The global computer chip maker rises to top spot for local recognition amid a chip supply squeeze, while grocery chain PX Mart takes advantage of adding convenience through online services.
Malaysia’s top local brands: Locals seek comfort in Ramly and Ayamas
Nostalgic food brands nestle themselves in the hearts of Malaysians as cravings for familiarity and simpler times take over.
Malaysia’s top 100: Millennial purchasing dominates as nation continues to reel
Strong performances from brands such as Telegram and Lazada point to a trend of self-starters who founded small enterprises during a year of hardship.
Conscientious Korean consumers demand the full package
KOREA's TOP 100 BRANDS: In South Korea over the last 12 months, the brands that gained favour among consumers were those that met the moment in terms of convenience, safety and demonstrable responsibility.
In Korea, loyalty to local brands may not be automatic for the people
The powers that be still enjoy a position of strength bolstered by national pride, but young consumers appear more willing than previous generations to be swayed by foreign brands that deliver value—and values.
Thai consumers upend brand choices as Covid drags on
Despite a stable top three, consumers in this southeast Asian market disrupted their brand preferences in the past year.
Can Grab, Singha's rise inspire more local Thai labels to break out in brand-conscious Thailand?
The omnipresent agriculture-to-telecom CP remains atop the local brand ranking in Thailand once again, but can more homegrown emerge from the shadow of MNC rivals to shine?
Eating ice cream in an Airbnb: Australia's top 100 brands
Magnum, Airbnb and electronics giant Hitachi rocket up more than 100 places in our ranking of Australia's favourite brands, a list that branding experts say displays a mixture of innovation and dependability.
Australians swap travel for a trip to the supermarket
Campaign's exclusive ranking of Australia's top local brands shows consumer support has shifted to businesses which delivered on essential needs—from groceries to banking, internet connectivity to search. Google becomes only international brand in the top 10.
‘Nesting consumption’ gives Japan’s legacy home electronics brands new life under Covid
Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi all push higher alongside global online giants like Google, Amazon and Uber.
Japan sticks to its favourite local brands through the pandemic
JAPAN’S TOP LOCAL BRANDS: Toyota remains tops for the fourth straight year with no change whatsoever to the top five. But Rakuten, Mitsubishi and Nissan make big gains.
How an unconventional Olympics worked for Toyota
The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.
HK top 100: Brands with deep digital connections dominate
Marketing campaigns, customer experience, social-media marketing and digital evolution shaped branding in Hong Kong as the pandemic wore on over the last 12 months.
Rewarding loyalty helps brands make gains in Hong Kong's top local brands ranking
ASIA's TOP 1000 BRANDS: Rewards programmes and savvy online marketing allows brands to break new ground in an otherwise stable list of local brands in Hong Kong.
Brands need both values and utility to thrive in New Zealand
A knack for storytelling also helps, according to Aotearoa-based experts responding to the newly released ranking of New Zealand's top 100 brands for 2021.
Close-knit New Zealand favours brands that are part of the social fabric
Asked to name the strongest local brands, Kiwis name companies that represent the country on a global stage, those that do their part for the community and the world and those that communicate forthrightly.
Singapore’s top 100: Self-care movement converts to dollars for brands
The strong performance of homeware brands and healthful foods is indicating a move towards a more purposeful, Instagram-led lifestyle in Singapore.
Singapore’s strongest local brands: Flying colours for SIA despite travel bans
The airline proved that brand strength is not always directly to sales—relevance, community-building, empathy, and consistency are just as vital.
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