FMCG most active sector both in Europe and Asia-Pacific.
ASIA's TOP 1000 BRANDS: No less than 23 new brands entered the Taiwan market's Top 100 list this year.
ASIA's TOP 1000 BRANDS: The global computer chip maker rises to top spot for local recognition amid a chip supply squeeze, while grocery chain PX Mart takes advantage of adding convenience through online services.
Nostalgic food brands nestle themselves in the hearts of Malaysians as cravings for familiarity and simpler times take over.
Strong performances from brands such as Telegram and Lazada point to a trend of self-starters who founded small enterprises during a year of hardship.
KOREA's TOP 100 BRANDS: In South Korea over the last 12 months, the brands that gained favour among consumers were those that met the moment in terms of convenience, safety and demonstrable responsibility.
The powers that be still enjoy a position of strength bolstered by national pride, but young consumers appear more willing than previous generations to be swayed by foreign brands that deliver value—and values.
Despite a stable top three, consumers in this southeast Asian market disrupted their brand preferences in the past year.
The omnipresent agriculture-to-telecom CP remains atop the local brand ranking in Thailand once again, but can more homegrown emerge from the shadow of MNC rivals to shine?
Magnum, Airbnb and electronics giant Hitachi rocket up more than 100 places in our ranking of Australia's favourite brands, a list that branding experts say displays a mixture of innovation and dependability.
Campaign's exclusive ranking of Australia's top local brands shows consumer support has shifted to businesses which delivered on essential needs—from groceries to banking, internet connectivity to search. Google becomes only international brand in the top 10.
Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi all push higher alongside global online giants like Google, Amazon and Uber.
JAPAN’S TOP LOCAL BRANDS: Toyota remains tops for the fourth straight year with no change whatsoever to the top five. But Rakuten, Mitsubishi and Nissan make big gains.
The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.
Marketing campaigns, customer experience, social-media marketing and digital evolution shaped branding in Hong Kong as the pandemic wore on over the last 12 months.
ASIA's TOP 1000 BRANDS: Rewards programmes and savvy online marketing allows brands to break new ground in an otherwise stable list of local brands in Hong Kong.
A knack for storytelling also helps, according to Aotearoa-based experts responding to the newly released ranking of New Zealand's top 100 brands for 2021.
Asked to name the strongest local brands, Kiwis name companies that represent the country on a global stage, those that do their part for the community and the world and those that communicate forthrightly.
The strong performance of homeware brands and healthful foods is indicating a move towards a more purposeful, Instagram-led lifestyle in Singapore.
The airline proved that brand strength is not always directly to sales—relevance, community-building, empathy, and consistency are just as vital.
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