Of the 19 brands that lost more than 10 places in Australia's top brands, nine are American.
“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."
Locally-owned brands win favour of Australians as nation becomes more parochial
Though its economy has been stable for a decade, Australia's lower-than-expected growth in 2018 have led to a cautious 2019-2020 forecast.
The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.
We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.
The digital economy is transforming consumption patterns and has become a key driver of economic growth.
Huawei has taken over from Xiaomi as the top Chinese brand across APAC.
Unusually strong movement within the top 10 indicates growing spending power, but some other changes are less explicable.
We asked in-market experts to explain the secrets of success for Vinamilk and Viettel.
We asked in-market experts for insight into the success of the mobile brands favoured in Vietnam.
With strong economic growth and a highly connected populace, although companies still need to implement the right strategy for rural as well as urban consumers.
The performance of domestic giants indicates that corporate scandals have little bearing on consumer perception.
In-market experts explain the brands identified in our survey, and add a few of their own choices.
We asked in-market experts to explain what Samsung, LG and Naver are doing right.
Koreans want faster and more personalised service, as e-commerce expands into fresh-food categories and home meal services.
Brands that work hard to be in the hearts and minds of Malaysian consumers earn their due in the rankings.
AirAsia and Maybank are the two brands deemed to be truly Malaysian by local consumers.
We asked in-market experts to explain what AirAsia and others are doing right.
Solid GDP growth is moving Malaysians up the spending-power ladder.
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