Country Rankings

Oct 19, 2020

Taiwan's top 100 brands: Line, Taiwan Mobile, Rakuten among biggest gainers

Luxury brands also performed well in the market, according to the just-revealed ranking from our Asia's Top 1000 Brands research.

Oct 19, 2020

Direct-to-consumer products raise their awareness in Taiwan

ASIA's TOP 1000 BRANDS: Online emporium HKTVmall jumps into the top echelon of Hong Kongers' favourite locally based brands.

Oct 19, 2020

Brands in Taiwan focus on diversifying services

ASIA's TOP 1000 BRANDS: Brands that expanded their service offering during the global pandemic have prospered in Taiwan.

Oct 19, 2020

Pandemic makes its marks, even in Taiwan

ASIA's TOP 1000 BRANDS: Even though its management of the pandemic was exemplary, Taiwan did not escape unscathed economically, nor in terms of lasting changes in consumer consumption.

Oct 12, 2020

Malaysia’s top 100 brands: Consumers drawn to electronics and fried chicken

ASIA'S TOP 1000 BRANDS: Cautious spending, heightened community spirit, and a nearly total digitisation of purchase behaviours dictate rankings this year.

Oct 12, 2020

Malaysia’s top local brands: Sentiment veers away from ‘international is better’

ASIA'S TOP 1000 BRANDS: The notion that local goods are of lower quality is slowly and surely diminishing.

Oct 12, 2020

Marketers use nostalgia to capture Malaysians’ hearts

ASIA'S TOP 1000 BRANDS: Reminiscing about ‘simpler times’ is a powerful theme used effectively by large local players like Petronas, Bernas, TNB and Adabi.

Oct 12, 2020

Malaysia weathers its first economic contraction in a decade

ASIA'S TOP 1000 BRANDS: Hard hit by control measures, consumers are living through a recession and re-examining product attributes and their preferred brands.

Oct 5, 2020

The Philippines' top 100: Consumption brands stumble

ASIA'S TOP 1000 BRANDS: Brands ranging from Hershey's to Mentos lose ground in Pandemic-struck market, with digital and ecommerce brands benefitting.

Oct 5, 2020

The Philippines' strongest local brands: Mobile carriers gain

ASIA'S TOP 1000 BRANDS: Cherry Mobile, Globe and My Phone move up in our listing, along with noodle brand Lucky Me.

Oct 5, 2020

Dear dairy: Two brands benefit by milking booming demand during a downturn

ASIA'S TOP 1000 BRANDS: Alaska Milk and Bear Brand have built a distinctly Filipino identity, despite divergent roots, to skyrocket up this year's ranking.

Oct 5, 2020

Health fears depress the Philippines' consumer confidence

The economy experiences its worst slump since 1981 as consumer confidence falls 20 points amid fears about health and job security.

Sep 28, 2020

Vietnam's top 100 brands: Brands who localise make major gains in high-velocity market

ASIA's TOP 1000 BRANDS: Asia's bright spot continues to see major fluctuations in categories like travel and FMCG, while Louis Vuitton reaps benefits of local marketing.

Sep 28, 2020

Vinamilk, Vingroup dethrone Samsung in Vietnam's strongest local brands

ASIA's TOP 1000 BRANDS: Vietnam's number one dairy manufacturer and its largest conglomerate have dethroned electronics giant Samsung for the first time.

Sep 28, 2020

'Action over advertising': Pandemic a defining moment for Vietnam national brands

ASIA's TOP 1000 BRANDS: Vietnamese consumers back companies that provided crucial relief during the throes of Covid-19 and continued to evolve and advertise in trying financial times.

Sep 28, 2020

Health and local brands take higher priority in Vietnam

Vietnamese consumers remain cautious about the outlook, which translates to buying more staples, prioritising health and supporting local brands more, according to Nielsen.

Sep 21, 2020

NZ's top 100 brands: The pandemic hierarchy of needs

ASIA's TOP 1000 BRANDS: Grocers, technology brands and providers of comforts like tea make gains as Covid makes its mark on the New Zealand brand landscape.

Sep 21, 2020

New Zealand expects a lot from its strongest local brands

ASIA's TOP 1000 BRANDS: Kiwis admire their national airline, a bunch of local food brands, and even a bank. But they're also very aware—more than ever—of how well brands are supporting the community.

Sep 21, 2020

NZ mobile carriers head in dramatically different directions

ASIA's TOP 1000 BRANDS: The divergent fates of 2Degress and Vodafone in this year's top 100 ranking for New Zealand underline the importance of demonstrating solidarity with consumers.

Sep 21, 2020

Despite pandemic response, NZ consumers face impacts

ASIA's TOP 1000 BRANDS: New Zealand's envy-of-the-world handling of the pandemic doesn't mean its economy was left unscathed, and consumers continue to exercise caution as they reset their habits, according to Nielsen.