Country Rankings

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Vietnam's top 100 brands of 2018
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Sep 10, 2018

Vietnam's top 100 brands of 2018

Unusually strong movement within the top 10 indicates growing spending power, but some other changes are less explicable.

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Vietnam's top local brands
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Sep 10, 2018

Vietnam's top local brands

We asked in-market experts to explain the secrets of success for Vinamilk and Viettel.

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Vietnam's top mobile-friendly brands
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Sep 10, 2018

Vietnam's top mobile-friendly brands

We asked in-market experts for insight into the success of the mobile brands favoured in Vietnam.

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Vietnam: young, vibrant and on the move
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Sep 10, 2018

Vietnam: young, vibrant and on the move

With strong economic growth and a highly connected populace, although companies still need to implement the right strategy for rural as well as urban consumers.

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Korea's top 100 brands for 2018
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Sep 3, 2018

Korea's top 100 brands for 2018

The performance of domestic giants indicates that corporate scandals have little bearing on consumer perception.

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Korea's top mobile-friendly brands
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Sep 3, 2018

Korea's top mobile-friendly brands

In-market experts explain the brands identified in our survey, and add a few of their own choices.

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Korea's top local brands
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Sep 3, 2018

Korea's top local brands

We asked in-market experts to explain what Samsung, LG and Naver are doing right.

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Convenience rules for Korean consumers
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Sep 3, 2018

Convenience rules for Korean consumers

Koreans want faster and more personalised service, as e-commerce expands into fresh-food categories and home meal services.

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Malaysia's top 100 brands of 2018
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Aug 27, 2018

Malaysia's top 100 brands of 2018

Brands that work hard to be in the hearts and minds of Malaysian consumers earn their due in the rankings.

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Malaysia's top local brands
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Aug 27, 2018

Malaysia's top local brands

AirAsia and Maybank are the two brands deemed to be truly Malaysian by local consumers.

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Malaysia's top mobile-friendly brands
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Aug 27, 2018

Malaysia's top mobile-friendly brands

We asked in-market experts to explain what AirAsia and others are doing right.

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Malaysia heads for high-income status
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Aug 27, 2018

Malaysia heads for high-income status

Solid GDP growth is moving Malaysians up the spending-power ladder.

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New Zealand's top 100 brands
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Aug 20, 2018

New Zealand's top 100 brands

Consumers from New Zealand took part in Nielsen's survey on the top consumer brands for the first time this year.

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New Zealand's top local brands
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Aug 20, 2018

New Zealand's top local brands

We asked in-market experts what factors make the national airline, a beloved candy maker and a buy-and-sell site come out on top?

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New Zealand's top mobile brands
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Aug 20, 2018

New Zealand's top mobile brands

We asked in-market experts to explain what ASB Bank and others are doing right.

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Conditions rosy in New Zealand where business environment is sound and economy stable
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Aug 20, 2018

Conditions rosy in New Zealand where business environment is sound and economy stable

Despite the positive outlook, challenges remain the same as in other APAC countries for brands that want to stay top of mind in New Zealand.

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Indonesia's top 100 brands for 2018
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Aug 13, 2018

Indonesia's top 100 brands for 2018

Because of belief in collective well-being, brands that are perceived to make people’s lives better rank higher than goods that are merely functional.

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Indonesia's top local brands
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Aug 13, 2018

Indonesia's top local brands

A good price, high utility and a dash of nationalist pride go a long way in Indonesia.

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Indonesia's top mobile-friendly brands
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Aug 13, 2018

Indonesia's top mobile-friendly brands

Which brands are first in the hearts of a mobile-first populace, and why?

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Indonesia: Young and populous, but economically cautious
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Aug 13, 2018

Indonesia: Young and populous, but economically cautious

Indonesia's 260 million people are optimistic, but it doesn't always translate to spending.

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