Unusually strong movement within the top 10 indicates growing spending power, but some other changes are less explicable.
We asked in-market experts to explain the secrets of success for Vinamilk and Viettel.
We asked in-market experts for insight into the success of the mobile brands favoured in Vietnam.
With strong economic growth and a highly connected populace, although companies still need to implement the right strategy for rural as well as urban consumers.
The performance of domestic giants indicates that corporate scandals have little bearing on consumer perception.
In-market experts explain the brands identified in our survey, and add a few of their own choices.
We asked in-market experts to explain what Samsung, LG and Naver are doing right.
Koreans want faster and more personalised service, as e-commerce expands into fresh-food categories and home meal services.
Brands that work hard to be in the hearts and minds of Malaysian consumers earn their due in the rankings.
AirAsia and Maybank are the two brands deemed to be truly Malaysian by local consumers.
We asked in-market experts to explain what AirAsia and others are doing right.
Solid GDP growth is moving Malaysians up the spending-power ladder.
Consumers from New Zealand took part in Nielsen's survey on the top consumer brands for the first time this year.
We asked in-market experts what factors make the national airline, a beloved candy maker and a buy-and-sell site come out on top?
We asked in-market experts to explain what ASB Bank and others are doing right.
Despite the positive outlook, challenges remain the same as in other APAC countries for brands that want to stay top of mind in New Zealand.
Because of belief in collective well-being, brands that are perceived to make people’s lives better rank higher than goods that are merely functional.
A good price, high utility and a dash of nationalist pride go a long way in Indonesia.
Which brands are first in the hearts of a mobile-first populace, and why?
Indonesia's 260 million people are optimistic, but it doesn't always translate to spending.
PR Manager, APAC 35K-40K per month Central, Hong Kong
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