Country Rankings

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Philippines remains strong; beverage industry impacted by tax reforms
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2 days ago

Philippines remains strong; beverage industry impacted by tax reforms

The consumer market is still growing quickly in Philippines, though inflation and new taxes may dampen consumer spending.

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Philippines' top local brands
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2 days ago

Philippines' top local brands

Jollibee appeals to Filipinos hearts and taste buds, while brands like Bench, Cherry Mobile and MyPhone mobile put aspirations within reach.

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Philippines top mobile-friendly brands
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2 days ago

Philippines top mobile-friendly brands

Google, Lazada and Facebook excel, while local financial and payment players like BPI, Globe GCash and PayMaya also get strong mobile marks.

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Philippines' top 100 brands for 2018
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2 days ago

Philippines' top 100 brands for 2018

Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate

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Hong Kong's Top 100 brands for 2018
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Jul 9, 2018

Hong Kong's Top 100 brands for 2018

The city's consumers appear restless and willing to part with tradition, particularly when it comes to fashion and cosmetics.

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Hong Kong's top local brands
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Jul 9, 2018

Hong Kong's top local brands

Heritage, community involvement and fun localisation efforts help local brands stay relevant with Hong Kong consumers.

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Hong Kong's top mobile-friendly brands
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Jul 9, 2018

Hong Kong's top mobile-friendly brands

Convenience and the time-saving courtesy of smart mobile-first design win favour among Hong Kong's on-the-go populace. But what comes next?

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Confident HK consumers seek experiences, health innovations
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Jul 9, 2018

Confident HK consumers seek experiences, health innovations

Luxury goods, premium retail experiences and health innovations will get Hong Kong's attention, according to Nielsen.

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Singapore’s Top 100 Brands for 2018
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Jul 2, 2018

Singapore’s Top 100 Brands for 2018

The Lion City reflects a fair few of the regional trends from our Top 1000 Brands research this year, along with some of its own local quirks.

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Singapore's top local brands
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Jul 2, 2018

Singapore's top local brands

NTUC Fairprice, Singtel and 100 Plus are the firm home-grown favourites among Singaporeans. Here's why.

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Singapore's top mobile-friendly brands
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Jul 2, 2018

Singapore's top mobile-friendly brands

Knowing your customers intimately and providing them excellent service are the recurring themes for Singapore’s leading mobile brands, industry observers tell us.

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Health and wellness gaining importance in Singapore
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Jul 2, 2018

Health and wellness gaining importance in Singapore

Online shopping is gathering momentum and Singaporean shoppers are increasingly optimistic, finds Nielsen.

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Japan's Top 100 Brands for 2018
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Jun 25, 2018

Japan's Top 100 Brands for 2018

Domestic manufacturing giants stand their ground while foreign tech firms extend their lead.

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Japan’s top local brands
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Jun 25, 2018

Japan’s top local brands

Toyota, Panasonic and Sony have stood the test of time in the world's toughest consumer market. Here's a look at how, and what the future holds for them.

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Japan's top mobile-friendly brands
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Jun 25, 2018

Japan's top mobile-friendly brands

Key to a successful mobile-strategy is making a brand part of consumers' lives, comment Japan market experts on the country's favourite phone-friendly companies.

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Convenience will play an even bigger role in Japan's future
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Jun 25, 2018

Convenience will play an even bigger role in Japan's future

Growth does not come easily in Japan, but brands are experimenting with service innovation to stay ahead.

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China's top 100 brands for 2018
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Jun 18, 2018

China's top 100 brands for 2018

Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.

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China's top local brands
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Jun 18, 2018

China's top local brands

Chinese consumers declare Alibaba, Haier and Huawei their favourite local brands. What's behind their appeal?

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China's top mobile-friendly brands
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Jun 18, 2018

China's top mobile-friendly brands

Chinese consumers find Apple, WeChat, and Baidu to be their most mobile-friendly brands. Why?

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'Winning brands' in China are more likely to be native: Nielsen
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Jun 18, 2018

'Winning brands' in China are more likely to be native: Nielsen

Thanks to a burgeoning middle class and growing digital spend, China's outlook and consumer confidence levels remain optimistic, particularly for local and premium brands.

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