Country Rankings

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Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands
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3 days ago

Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands

How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?

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Discount local brands faring better than premium in New Zealand
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3 days ago

Discount local brands faring better than premium in New Zealand

Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.

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Are social-media brands feeling the impact of NZ's criticism?
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3 days ago

Are social-media brands feeling the impact of NZ's criticism?

Under closer-than-usual scrutiny this year in New Zealand for various reasons, few of them good, how are consumers responding to the top tech and social media platforms?

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Brand-faithful, fairly optimistic and prone to save: NZ consumers
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3 days ago

Brand-faithful, fairly optimistic and prone to save: NZ consumers

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

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Malaysia’s Top 100 Brands: Global brands dominate
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Aug 12, 2019

Malaysia’s Top 100 Brands: Global brands dominate

Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.

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AirAsia & Maybank streets ahead of rival Malaysian brands
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Aug 12, 2019

AirAsia & Maybank streets ahead of rival Malaysian brands

Both brands continue to resonate strongest with consumers for reasons of pride and product.

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Malaysia’s lack of local love turning a corner
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Aug 12, 2019

Malaysia’s lack of local love turning a corner

There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.

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Ecommerce-savvy Malaysians still cautious about spending
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Aug 12, 2019

Ecommerce-savvy Malaysians still cautious about spending

While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.

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Thailand's love affair with Chanel, and other luxury brands
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Aug 5, 2019

Thailand's love affair with Chanel, and other luxury brands

The French fashion house is Thailand's fourth most popular brand, according to our consumer data.

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How AIS used influencers to become Thailand's top local brand
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Aug 5, 2019

How AIS used influencers to become Thailand's top local brand

Partnerships with the pop stars and cut-through social campaigns have helped the mobile phone operator rise up the charts of Thais' favourite brands to hand out with the big internationals in the top 10.

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Why Thailand really likes all things Japanese
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Aug 5, 2019

Why Thailand really likes all things Japanese

From cosmetic shops to discount chains and all kinds of food in between, Thai people are big fans of Japanese exports.

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Thailand market snapshot: slowing GDP but strong FMCG growth
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Aug 5, 2019

Thailand market snapshot: slowing GDP but strong FMCG growth

Consumers remain confident in Thailand, with a government welfare scheme helping to offset concerns over the ageing population; and convenience stores growing in popularity.

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Tech dominates India's top 100 brands, FMCG names struggle
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Jul 29, 2019

Tech dominates India's top 100 brands, FMCG names struggle

An analysis of India's top 100 brands, according to consumers. Which made significant gains in 2019, and which lost their stripes?

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India's top local brands
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Jul 29, 2019

India's top local brands

Local brands tend to cool off, but their story is far from over.

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For brands in India, is cricket the ticket, or a sticky wicket?
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Jul 29, 2019

For brands in India, is cricket the ticket, or a sticky wicket?

'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.

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India: Sky-high shopping confidence but a slowdown in FMCG
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Jul 29, 2019

India: Sky-high shopping confidence but a slowdown in FMCG

Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.

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Hong Kong seeks home comforts, self-care
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Jul 22, 2019

Hong Kong seeks home comforts, self-care

Brands selling home appliances, personal care and comfort food earned higher affinity from Hong Kong consumers in this year's top 100 ranking. We asked in-market experts to analyse some of the moves.

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Stalwart locals reign in HK, and enjoy surprising loyalty
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Jul 22, 2019

Stalwart locals reign in HK, and enjoy surprising loyalty

Hong Kong's favourite local brands tend to be a bit long in the tooth.

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Showing Hong Kong some love, without irking the mainland
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Jul 22, 2019

Showing Hong Kong some love, without irking the mainland

Hong Kong people want their identity and culture to be recognised. But given differing viewpoints among mainland consumers, that can be a tricky tightrope act for brands.

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Few brand loyalists among HK shoppers
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Jul 22, 2019

Few brand loyalists among HK shoppers

As FMCG growth slows, marketers in Hong Kong face a populace that's not reluctant to switch brands if they see a good reason to do so.

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