Country Rankings

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Australians hate American brands
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11 hours ago

Australians hate American brands

Of the 19 brands that lost more than 10 places in Australia's top brands, nine are American.

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Localised communications crucial in Australia
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11 hours ago

Localised communications crucial in Australia

“There are huge opportunities to come to Australia and become loved, but rolling out generic global communications just won’t cut it."

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Qantas, Vegemite, and BHP prosper in parochial Australia
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11 hours ago

Qantas, Vegemite, and BHP prosper in parochial Australia

Locally-owned brands win favour of Australians as nation becomes more parochial

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Economic indicators cause for some concern Down Under
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11 hours ago

Economic indicators cause for some concern Down Under

Though its economy has been stable for a decade, Australia's lower-than-expected growth in 2018 have led to a cautious 2019-2020 forecast.

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China's Top 100 Brands: Chanel the most wanted—again
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Jun 17, 2019

China's Top 100 Brands: Chanel the most wanted—again

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

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Didi Chuxing rides high in China while OTAs incur consumer wrath
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Jun 17, 2019

Didi Chuxing rides high in China while OTAs incur consumer wrath

We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.

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Still growing: Burgeoning online retail sales driving China's economy
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Jun 17, 2019

Still growing: Burgeoning online retail sales driving China's economy

The digital economy is transforming consumption patterns and has become a key driver of economic growth.

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Huawei vaults upward in brand ranking
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Jun 11, 2019

Huawei vaults upward in brand ranking

Huawei has taken over from Xiaomi as the top Chinese brand across APAC.

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Vietnam's top 100 brands of 2018
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Sep 10, 2018

Vietnam's top 100 brands of 2018

Unusually strong movement within the top 10 indicates growing spending power, but some other changes are less explicable.

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Vietnam's top local brands
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Sep 10, 2018

Vietnam's top local brands

We asked in-market experts to explain the secrets of success for Vinamilk and Viettel.

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Vietnam's top mobile-friendly brands
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Sep 10, 2018

Vietnam's top mobile-friendly brands

We asked in-market experts for insight into the success of the mobile brands favoured in Vietnam.

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Vietnam: young, vibrant and on the move
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Sep 10, 2018

Vietnam: young, vibrant and on the move

With strong economic growth and a highly connected populace, although companies still need to implement the right strategy for rural as well as urban consumers.

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Korea's top 100 brands for 2018
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Sep 3, 2018

Korea's top 100 brands for 2018

The performance of domestic giants indicates that corporate scandals have little bearing on consumer perception.

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Korea's top mobile-friendly brands
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Sep 3, 2018

Korea's top mobile-friendly brands

In-market experts explain the brands identified in our survey, and add a few of their own choices.

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Korea's top local brands
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Sep 3, 2018

Korea's top local brands

We asked in-market experts to explain what Samsung, LG and Naver are doing right.

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Convenience rules for Korean consumers
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Sep 3, 2018

Convenience rules for Korean consumers

Koreans want faster and more personalised service, as e-commerce expands into fresh-food categories and home meal services.

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Malaysia's top 100 brands of 2018
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Aug 27, 2018

Malaysia's top 100 brands of 2018

Brands that work hard to be in the hearts and minds of Malaysian consumers earn their due in the rankings.

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Malaysia's top local brands
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Aug 27, 2018

Malaysia's top local brands

AirAsia and Maybank are the two brands deemed to be truly Malaysian by local consumers.

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Malaysia's top mobile-friendly brands
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Aug 27, 2018

Malaysia's top mobile-friendly brands

We asked in-market experts to explain what AirAsia and others are doing right.

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Malaysia heads for high-income status
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Aug 27, 2018

Malaysia heads for high-income status

Solid GDP growth is moving Malaysians up the spending-power ladder.

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