CEI Opinions
'Experience is what events are about, not the latest technology'
Rob Brazier of UK-based Rapiergroup discusses why experience, rather than tech, is more important than ever before.
How brands are rebuilding trust with live streaming
The group creative director for Imagination China on harnessing the power of live-streamed content.
How to make your event “moment-ready”
Moment marketing capitalises on having the right message at just the right moment.
How brands use VR to bring destinations to life
The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.
Is incentive travel the new luxury?
The chief marketing officer at SITE ponders the evolving definition of luxury and what it means for incentive travel.
We're measuring experiential all wrong
The executive creative director of experiential agency SET says social shares, event attendance and email signups are redundant metrics.
Are robots ready for action in MICE?
Actual robots might not be ready for use by MICE professionals quite yet, but software-based bots and mobile concierge services are ready to provide immediate value
AI will help us reach our creative potential: Google
Google's head of creative technology in APAC says trusting machines will soon be a natural part of the creative process.
The age of 'experience' demands greater collaboration
Former Imagination Hong Kong MD is taking experiential know-how to new sectors.
Where PR and experiential marketing meet
Mango PR's new head of experiential says collaboration is the key to cutting through the noise.
How DMOs can better defend marketing budgets
Don’t wait for budget kickback to happen.
What it's like to work on... the Olympics
Seasoned event producer, Dawn Dennis, reflects on her experience at the Games and how it's shaped her career.
Why stories are at the heart of live experience
Forget gimmicks and technology fads, what consumers want is to be told a good story.
Neuroscience is coming to events: Nissan
Active attendee engagement is crucial—and needs to be measured as a key ROI metric.
The power of here and now
Blippar's Rohini Bhushan on how augmented reality is reshaping visitor engagement.
Events need to be 'sticky': Pico
Brand engagement expert, Greg Crandall, says the physical event is just the tip of the iceberg.
Must-have apps for busy event professionals
There’s a huge array of event apps, but what apps do eventprofs carry on their smartphones and laptops?
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