CEI Opinions
Can the D2C revolution outlast the pandemic?
While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
Using event tech in pre-event marketing
From registration to branded event apps, here are five ways tech can boost your pre-event marketing efforts.
How to tailor events to diverse audiences
The challenge is providing an environment in a way that seems personalised to hundreds or thousands of individuals.
5 ways to incorporate wellness into your event
"The event strategy would have to include wellness as an objective and identifying trends that relate to the industry and audience."
Four steps to organising an event at a unique venue
Unique venues present a whole different set of challenges for planners.
5 lessons from... the Oscars
It's not all ballgowns and blubbering. The Oscars had a few lessons for event planners who want to make a big impression.
How to choose the right tech for corporate meeting programmes
Event planners are spoiled for choice when it comes to programmes and platforms. Here's how to navigate them.
Getting ready for the multi-hub club
Pulling off a multi-hub meeting is not as difficult as you think. As long as you stick to these rules…
Engaging Gen Z through pop-up stores
Digital natives from the Gen Z generation are still inclined towards a physical retail experience, provided that it is delivered with a right mix of experiences.
Why ‘live brand storytelling’ should spearhead marketing spend in 2019
The managing director of INVNT on turning customers into advocates.
The role of tech in immersive experiences
The managing director of Spinifex Group on nailing digital storytelling.
Paying homage to indigenous culture in meaningful ways
How to responsibly incorporate indigenous culture into every aspect of meetings and events.
5 ways to pull off a killer SMM program
Putting an SMM program in place does not have to be an onerous or daunting task. Here's how to do it effectively.
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It's not always about the venue, it's what you do with it
Darren Lim, senior vice president at Pico+, on the evolving role of event spaces.
5 tips for tracking event engagement
Tracking event engagement means staying on top of what the attendees and clients are talking about.
How brands are rebuilding trust with live streaming
The group creative director for Imagination China on harnessing the power of live-streamed content.
How to make your event “moment-ready”
Moment marketing capitalises on having the right message at just the right moment.
How brands use VR to bring destinations to life
The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.
Is incentive travel the new luxury?
The chief marketing officer at SITE ponders the evolving definition of luxury and what it means for incentive travel.
We're measuring experiential all wrong
The executive creative director of experiential agency SET says social shares, event attendance and email signups are redundant metrics.
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