CEI Opinions
Engaging Gen Z through pop-up stores
Digital natives from the Gen Z generation are still inclined towards a physical retail experience, provided that it is delivered with a right mix of experiences.
Why ‘live brand storytelling’ should spearhead marketing spend in 2019
The managing director of INVNT on turning customers into advocates.
The role of tech in immersive experiences
The managing director of Spinifex Group on nailing digital storytelling.
Paying homage to indigenous culture in meaningful ways
How to responsibly incorporate indigenous culture into every aspect of meetings and events.
5 ways to pull off a killer SMM program
Putting an SMM program in place does not have to be an onerous or daunting task. Here's how to do it effectively.
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It's not always about the venue, it's what you do with it
Darren Lim, senior vice president at Pico+, on the evolving role of event spaces.
5 tips for tracking event engagement
Tracking event engagement means staying on top of what the attendees and clients are talking about.
How brands are rebuilding trust with live streaming
The group creative director for Imagination China on harnessing the power of live-streamed content.
How to make your event “moment-ready”
Moment marketing capitalises on having the right message at just the right moment.
How brands use VR to bring destinations to life
The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.
Is incentive travel the new luxury?
The chief marketing officer at SITE ponders the evolving definition of luxury and what it means for incentive travel.
We're measuring experiential all wrong
The executive creative director of experiential agency SET says social shares, event attendance and email signups are redundant metrics.
Are robots ready for action in MICE?
Actual robots might not be ready for use by MICE professionals quite yet, but software-based bots and mobile concierge services are ready to provide immediate value
AI will help us reach our creative potential: Google
Google's head of creative technology in APAC says trusting machines will soon be a natural part of the creative process.
The age of 'experience' demands greater collaboration
Former Imagination Hong Kong MD is taking experiential know-how to new sectors.
Where PR and experiential marketing meet
Mango PR's new head of experiential says collaboration is the key to cutting through the noise.
How DMOs can better defend marketing budgets
Don’t wait for budget kickback to happen.
What it's like to work on... the Olympics
Seasoned event producer, Dawn Dennis, reflects on her experience at the Games and how it's shaped her career.
Why stories are at the heart of live experience
Forget gimmicks and technology fads, what consumers want is to be told a good story.
Neuroscience is coming to events: Nissan
Active attendee engagement is crucial—and needs to be measured as a key ROI metric.
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