CEI Opinions

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Engaging Gen Z through pop-up stores
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7 hours ago

Engaging Gen Z through pop-up stores

Digital natives from the Gen Z generation are still inclined towards a physical retail experience, provided that it is delivered with a right mix of experiences.

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Why ‘live brand storytelling’ should spearhead marketing spend in 2019
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Dec 21, 2018

Why ‘live brand storytelling’ should spearhead marketing spend in 2019

The managing director of INVNT on turning customers into advocates.

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The role of tech in immersive experiences
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Dec 20, 2018

The role of tech in immersive experiences

The managing director of Spinifex Group on nailing digital storytelling.

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Paying homage to indigenous culture in meaningful ways
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Oct 30, 2018

Paying homage to indigenous culture in meaningful ways

How to responsibly incorporate indigenous culture into every aspect of meetings and events.

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5 ways to pull off a killer SMM program
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Oct 11, 2018

5 ways to pull off a killer SMM program

Putting an SMM program in place does not have to be an onerous or daunting task. Here's how to do it effectively.

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It's not always about the venue, it's what you do with it
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Oct 2, 2018

It's not always about the venue, it's what you do with it

Darren Lim, senior vice president at Pico+, on the evolving role of event spaces.

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5 tips for tracking event engagement
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Aug 28, 2018

5 tips for tracking event engagement

Tracking event engagement means staying on top of what the attendees and clients are talking about.

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How brands are rebuilding trust with live streaming
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Jun 28, 2018

How brands are rebuilding trust with live streaming

The group creative director for Imagination China on harnessing the power of live-streamed content.

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How to make your event “moment-ready”
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Jun 21, 2018

How to make your event “moment-ready”

Moment marketing capitalises on having the right message at just the right moment.

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How brands use VR to bring destinations to life
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Jun 19, 2018

How brands use VR to bring destinations to life

The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.

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Is incentive travel the new luxury?
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May 7, 2018

Is incentive travel the new luxury?

The chief marketing officer at SITE ponders the evolving definition of luxury and what it means for incentive travel.

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We're measuring experiential all wrong
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Mar 7, 2018

We're measuring experiential all wrong

The executive creative director of experiential agency SET says social shares, event attendance and email signups are redundant metrics.

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Are robots ready for action in MICE?
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Feb 26, 2018

Are robots ready for action in MICE?

Actual robots might not be ready for use by MICE professionals quite yet, but software-based bots and mobile concierge services are ready to provide immediate value

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AI will help us reach our creative potential: Google
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Feb 12, 2018

AI will help us reach our creative potential: Google

Google's head of creative technology in APAC says trusting machines will soon be a natural part of the creative process.

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The age of 'experience' demands greater collaboration
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Feb 9, 2018

The age of 'experience' demands greater collaboration

Former Imagination Hong Kong MD is taking experiential know-how to new sectors.

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Where PR and experiential marketing meet
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Feb 5, 2018

Where PR and experiential marketing meet

Mango PR's new head of experiential says collaboration is the key to cutting through the noise.

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How DMOs can better defend marketing budgets
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Jan 19, 2018

How DMOs can better defend marketing budgets

Don’t wait for budget kickback to happen.

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What it's like to work on... the Olympics
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Jan 17, 2018

What it's like to work on... the Olympics

Seasoned event producer, Dawn Dennis, reflects on her experience at the Games and how it's shaped her career.

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Why stories are at the heart of live experience
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Dec 13, 2017

Why stories are at the heart of live experience

Forget gimmicks and technology fads, what consumers want is to be told a good story.

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Neuroscience is coming to events: Nissan
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Dec 13, 2017

Neuroscience is coming to events: Nissan

Active attendee engagement is crucial—and needs to be measured as a key ROI metric.

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