Digital natives from the Gen Z generation are still inclined towards a physical retail experience, provided that it is delivered with a right mix of experiences.
The managing director of INVNT on turning customers into advocates.
The managing director of Spinifex Group on nailing digital storytelling.
How to responsibly incorporate indigenous culture into every aspect of meetings and events.
Putting an SMM program in place does not have to be an onerous or daunting task. Here's how to do it effectively.
Darren Lim, senior vice president at Pico+, on the evolving role of event spaces.
Tracking event engagement means staying on top of what the attendees and clients are talking about.
The group creative director for Imagination China on harnessing the power of live-streamed content.
Moment marketing capitalises on having the right message at just the right moment.
The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.
The chief marketing officer at SITE ponders the evolving definition of luxury and what it means for incentive travel.
The executive creative director of experiential agency SET says social shares, event attendance and email signups are redundant metrics.
Actual robots might not be ready for use by MICE professionals quite yet, but software-based bots and mobile concierge services are ready to provide immediate value
Google's head of creative technology in APAC says trusting machines will soon be a natural part of the creative process.
Former Imagination Hong Kong MD is taking experiential know-how to new sectors.
Mango PR's new head of experiential says collaboration is the key to cutting through the noise.
Don’t wait for budget kickback to happen.
Seasoned event producer, Dawn Dennis, reflects on her experience at the Games and how it's shaped her career.
Forget gimmicks and technology fads, what consumers want is to be told a good story.
Active attendee engagement is crucial—and needs to be measured as a key ROI metric.
Senior Manager, Media Hong Kong
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