While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
From registration to branded event apps, here are five ways tech can boost your pre-event marketing efforts.
The challenge is providing an environment in a way that seems personalised to hundreds or thousands of individuals.
"The event strategy would have to include wellness as an objective and identifying trends that relate to the industry and audience."
Unique venues present a whole different set of challenges for planners.
It's not all ballgowns and blubbering. The Oscars had a few lessons for event planners who want to make a big impression.
Event planners are spoiled for choice when it comes to programmes and platforms. Here's how to navigate them.
Pulling off a multi-hub meeting is not as difficult as you think. As long as you stick to these rules…
Digital natives from the Gen Z generation are still inclined towards a physical retail experience, provided that it is delivered with a right mix of experiences.
The managing director of INVNT on turning customers into advocates.
The managing director of Spinifex Group on nailing digital storytelling.
How to responsibly incorporate indigenous culture into every aspect of meetings and events.
Putting an SMM program in place does not have to be an onerous or daunting task. Here's how to do it effectively.
Darren Lim, senior vice president at Pico+, on the evolving role of event spaces.
Tracking event engagement means staying on top of what the attendees and clients are talking about.
The group creative director for Imagination China on harnessing the power of live-streamed content.
Moment marketing capitalises on having the right message at just the right moment.
The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.
The chief marketing officer at SITE ponders the evolving definition of luxury and what it means for incentive travel.
The executive creative director of experiential agency SET says social shares, event attendance and email signups are redundant metrics.
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