CEI Opinions

Jun 24, 2019

Using event tech in pre-event marketing

From registration to branded event apps, here are five ways tech can boost your pre-event marketing efforts.

Jun 19, 2019

How to tailor events to diverse audiences

The challenge is providing an environment in a way that seems personalised to hundreds or thousands of individuals.

Jun 4, 2019

5 ways to incorporate wellness into your event

"The event strategy would have to include wellness as an objective and identifying trends that relate to the industry and audience."

Mar 18, 2019

Four steps to organising an event at a unique venue

Unique venues present a whole different set of challenges for planners.

Feb 27, 2019

5 lessons from... the Oscars

It's not all ballgowns and blubbering. The Oscars had a few lessons for event planners who want to make a big impression.

Feb 22, 2019

How to choose the right tech for corporate meeting programmes

Event planners are spoiled for choice when it comes to programmes and platforms. Here's how to navigate them.

Jan 23, 2019

Getting ready for the multi-hub club

Pulling off a multi-hub meeting is not as difficult as you think. As long as you stick to these rules…

Jan 22, 2019

Engaging Gen Z through pop-up stores

Digital natives from the Gen Z generation are still inclined towards a physical retail experience, provided that it is delivered with a right mix of experiences.

Dec 21, 2018

Why ‘live brand storytelling’ should spearhead marketing spend in 2019

The managing director of INVNT on turning customers into advocates.

Dec 20, 2018

The role of tech in immersive experiences

The managing director of Spinifex Group on nailing digital storytelling.

Oct 30, 2018

Paying homage to indigenous culture in meaningful ways

How to responsibly incorporate indigenous culture into every aspect of meetings and events.

Oct 11, 2018

5 ways to pull off a killer SMM program

Putting an SMM program in place does not have to be an onerous or daunting task. Here's how to do it effectively.

Oct 2, 2018

It's not always about the venue, it's what you do with it

Darren Lim, senior vice president at Pico+, on the evolving role of event spaces.

Aug 28, 2018

5 tips for tracking event engagement

Tracking event engagement means staying on top of what the attendees and clients are talking about.

Jun 28, 2018

How brands are rebuilding trust with live streaming

The group creative director for Imagination China on harnessing the power of live-streamed content.

Jun 21, 2018

How to make your event “moment-ready”

Moment marketing capitalises on having the right message at just the right moment.

Jun 19, 2018

How brands use VR to bring destinations to life

The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.

May 7, 2018

Is incentive travel the new luxury?

The chief marketing officer at SITE ponders the evolving definition of luxury and what it means for incentive travel.

Mar 7, 2018

We're measuring experiential all wrong

The executive creative director of experiential agency SET says social shares, event attendance and email signups are redundant metrics.

Feb 26, 2018

Are robots ready for action in MICE?

Actual robots might not be ready for use by MICE professionals quite yet, but software-based bots and mobile concierge services are ready to provide immediate value