CEI Opinions

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Four steps to organising an event at a unique venue
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Mar 18, 2019

Four steps to organising an event at a unique venue

Unique venues present a whole different set of challenges for planners.

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5 lessons from... the Oscars
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Feb 27, 2019

5 lessons from... the Oscars

It's not all ballgowns and blubbering. The Oscars had a few lessons for event planners who want to make a big impression.

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How to choose the right tech for corporate meeting programmes
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Feb 22, 2019

How to choose the right tech for corporate meeting programmes

Event planners are spoiled for choice when it comes to programmes and platforms. Here's how to navigate them.

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Getting ready for the multi-hub club
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Jan 23, 2019

Getting ready for the multi-hub club

Pulling off a multi-hub meeting is not as difficult as you think. As long as you stick to these rules…

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Engaging Gen Z through pop-up stores
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Jan 22, 2019

Engaging Gen Z through pop-up stores

Digital natives from the Gen Z generation are still inclined towards a physical retail experience, provided that it is delivered with a right mix of experiences.

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Why ‘live brand storytelling’ should spearhead marketing spend in 2019
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Dec 21, 2018

Why ‘live brand storytelling’ should spearhead marketing spend in 2019

The managing director of INVNT on turning customers into advocates.

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The role of tech in immersive experiences
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Dec 20, 2018

The role of tech in immersive experiences

The managing director of Spinifex Group on nailing digital storytelling.

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Paying homage to indigenous culture in meaningful ways
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Oct 30, 2018

Paying homage to indigenous culture in meaningful ways

How to responsibly incorporate indigenous culture into every aspect of meetings and events.

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5 ways to pull off a killer SMM program
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Oct 11, 2018

5 ways to pull off a killer SMM program

Putting an SMM program in place does not have to be an onerous or daunting task. Here's how to do it effectively.

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It's not always about the venue, it's what you do with it
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Oct 2, 2018

It's not always about the venue, it's what you do with it

Darren Lim, senior vice president at Pico+, on the evolving role of event spaces.

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5 tips for tracking event engagement
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Aug 28, 2018

5 tips for tracking event engagement

Tracking event engagement means staying on top of what the attendees and clients are talking about.

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How brands are rebuilding trust with live streaming
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Jun 28, 2018

How brands are rebuilding trust with live streaming

The group creative director for Imagination China on harnessing the power of live-streamed content.

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How to make your event “moment-ready”
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Jun 21, 2018

How to make your event “moment-ready”

Moment marketing capitalises on having the right message at just the right moment.

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How brands use VR to bring destinations to life
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Jun 19, 2018

How brands use VR to bring destinations to life

The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.

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Is incentive travel the new luxury?
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May 7, 2018

Is incentive travel the new luxury?

The chief marketing officer at SITE ponders the evolving definition of luxury and what it means for incentive travel.

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We're measuring experiential all wrong
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Mar 7, 2018

We're measuring experiential all wrong

The executive creative director of experiential agency SET says social shares, event attendance and email signups are redundant metrics.

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Are robots ready for action in MICE?
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Feb 26, 2018

Are robots ready for action in MICE?

Actual robots might not be ready for use by MICE professionals quite yet, but software-based bots and mobile concierge services are ready to provide immediate value

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AI will help us reach our creative potential: Google
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Feb 12, 2018

AI will help us reach our creative potential: Google

Google's head of creative technology in APAC says trusting machines will soon be a natural part of the creative process.

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The age of 'experience' demands greater collaboration
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Feb 9, 2018

The age of 'experience' demands greater collaboration

Former Imagination Hong Kong MD is taking experiential know-how to new sectors.

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Where PR and experiential marketing meet
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Feb 5, 2018

Where PR and experiential marketing meet

Mango PR's new head of experiential says collaboration is the key to cutting through the noise.

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