AIPC president Aloysius Arlando on the need for centres to be digitally enabled.
The cost of customer acquisition in the meetings ecosystem has risen dramatically over the last five years—but how will Asia properties react?
The MICE industry will require focus on planning and processes to operate in this new environment.
How can event professionals best navigate the new purchasing environment?
A changing marketplace is throwing up new stars and business models
With the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies talks about the brand challenge involved in such events
MCI Korea overcomes last-minute cancellations due to political tension during FIP World Congress in Seoul.
Savvy local players now dominate China’s agency landscape.
Google's head of creative technology in APAC says trusting machines will soon be a natural part of the creative process.
From the flamboyant ‘90s to the digital metamorphosis of recent years.
What it takes to keep the peace and how to handle challenging demands.
Liquid Impact founder, Jose Liang, on China's evolving agency landscape.
Agencies anticipate more disruption, more events and fewer players.
Performing due diligence on suppliers is essential to alleviate fraudulent activity.
An influencer brings an automatic social following and a dedicated network of fans to an event.
Crisis management, procurement and AI dominated discussion.
The biggest mistake brands can make is to assume that event planning in China is the same as everywhere else in the world.
Part and parcel of using social media is staying engaged with it—both the good and the bad.
The skills needed to survive in the workplace are changing. And they’re changing fast.
The pace of change is forcing the industry to take a good, hard look at itself.
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