The trend of larger networks seeking out opportunities with speciality agencies sounds peachy in theory, but not always so in practice.
“[Audiences] don’t want be on the sidelines anymore, they want to be a part of something bigger.”
Some still believe that inclusion initiatives are “just about being politically correct”.
“In Shanghai, even a new starter can get a foot in the door. If you don’t stay hungry and on top of the game, you could be supplanted without even knowing it.”
China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.
Why are conference attendees shying away from booking through conference organisers?
As brands and audiences adjust their expectations, how does this affect the agencies of tomorrow?
BCD M&E'S 2019 Bydesign Report highlights how to cultivate interest before an event through 'fear of missing out.'
All it takes is a sense of goodwill and a bit of pre-planning.
A lesson that making sustainable choices could help your bottom line.
The VP of creative for Mattel Brands on client-agency relationships and what they look for during pitches.
Brisbane is gaining clout over the years with a string of regional and global events – not least because of its rapid infrastructure developments.
VR in the consumer space is not a new thing – but planners too are jumping on the bandwagon.
The 'live brand storytelling' agency is making waves within 18 months of its APAC launch.
The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.
The COO of MCI Group on why agencies must rethink the rules of adult learning.
Freeman's Kestrel Lee talks about the sectors in which event budgets are falling—and rising.
Despite comparisons to its Barcelona sister, the mega event holds its own.
Curiocity—a new major event in Brisbane—saw city-wide science and tech activities across 20 days.
Gu Xuebin, founder and CEO of WeMeet, and advisor to Shenzhen World Exhibition & Convention Center, says big tech is finally paying attention to events.
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