CEI Analysis

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Jumping on the esports bandwagon
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18 hours ago

Jumping on the esports bandwagon

A lesson from AirAsia in engaging with the gaming community.

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Making your events digitally accessible
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Dec 7, 2018

Making your events digitally accessible

Corporates and agencies are falling short when it comes to making their content accessible for all – and here's why.

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Are event budgets shrinking?
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Dec 5, 2018

Are event budgets shrinking?

What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.

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Watch: Curating brand experiences in the Wanghong era
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Nov 29, 2018

Watch: Curating brand experiences in the Wanghong era

Sally Lu, managing director of Uniplan, Shanghai and Guangzhou, detailed the appeal of web celebrities or wanghong in China.

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Why the events world struggles with talent
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Nov 16, 2018

Why the events world struggles with talent

Event360 recap: Challenges in attracting and retaining talent in the industry.

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10 best quotes from Event360
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Nov 15, 2018

10 best quotes from Event360

The best soundbites from the event's sharing sessions.

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Luxury redefined, and less booze at business events please
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Nov 15, 2018

Luxury redefined, and less booze at business events please

Event360 recap: Why luxury is not longer exclusive and heavy drinking has to be curbed.

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Creating meaningful content is hard work, but it's the 'secret'
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Nov 15, 2018

Creating meaningful content is hard work, but it's the 'secret'

Event360 recap: Making sure your content resonates with delegates is so much more than the actual content – it's everything in the room that can help your content shine.

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Lazada Singapore CMO on merging live experiences with online events
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Nov 14, 2018

Lazada Singapore CMO on merging live experiences with online events

Jason Huan, chief marketing officer for Lazada Singapore, opens up about the aggressive online events space and effectively engaging with consumers and brands.

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The science of content
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Nov 9, 2018

The science of content

Putting in place great content is one thing, but how do you know if it’s worked?

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Hacking the hackathon
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Nov 6, 2018

Hacking the hackathon

Hackathons are a cost-effective event option for brands to drive innovation, but here’s why they don’t always get it right.

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Defining 'internationalisation' through events
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Nov 2, 2018

Defining 'internationalisation' through events

Pico+ and George P. Johnson are among the agencies responsible for overseas brand activation activities and business forums for Chinese brands.

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Chinese brands on a charm offensive overseas
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Nov 2, 2018

Chinese brands on a charm offensive overseas

Big Tech names such as Huawei and Alibaba seek to impress delegates in Europe and US with prestigious venues and glitzy programmes.

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Do associations need PCOs?
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Oct 29, 2018

Do associations need PCOs?

A debate about what advantages professional conference organisers can provide, versus what companies may lose when they outsource conference planning.

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The genius in indigenous
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Oct 24, 2018

The genius in indigenous

More markets are integrating local indigenous culture into meetings and events beyond incentives and CSR programs.

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Port Moresby braces for major summit
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Oct 22, 2018

Port Moresby braces for major summit

Papua New Guinea will host the impending Asia-Pacific Economic Cooperation Leaders Summit, but is safety a concern?

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Takeaways from SITE, FICP and IRF's new study on incentive travel
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Oct 17, 2018

Takeaways from SITE, FICP and IRF's new study on incentive travel

Global industry index reveals key insights and trends.

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Creativity as fuel for event design
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Oct 16, 2018

Creativity as fuel for event design

In an age of experience, brands are emphasising innovation to design events that leave lasting impressions.

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A venue could also be a brand: SNIEC
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Oct 4, 2018

A venue could also be a brand: SNIEC

SNIEC's general manager Micheal Kruppe on its name change, sustainability, and bringing in more sporting events.

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Key takeaways from BCD Meetings & Events' 2019 forecast report
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Oct 3, 2018

Key takeaways from BCD Meetings & Events' 2019 forecast report

The report highlights the short hotel supply in key Asian cities, the emergence of Shenzhen, and more.

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