A lesson from AirAsia in engaging with the gaming community.
Corporates and agencies are falling short when it comes to making their content accessible for all – and here's why.
What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.
Sally Lu, managing director of Uniplan, Shanghai and Guangzhou, detailed the appeal of web celebrities or wanghong in China.
Event360 recap: Challenges in attracting and retaining talent in the industry.
The best soundbites from the event's sharing sessions.
Event360 recap: Why luxury is not longer exclusive and heavy drinking has to be curbed.
Event360 recap: Making sure your content resonates with delegates is so much more than the actual content – it's everything in the room that can help your content shine.
Jason Huan, chief marketing officer for Lazada Singapore, opens up about the aggressive online events space and effectively engaging with consumers and brands.
Putting in place great content is one thing, but how do you know if it’s worked?
Hackathons are a cost-effective event option for brands to drive innovation, but here’s why they don’t always get it right.
Pico+ and George P. Johnson are among the agencies responsible for overseas brand activation activities and business forums for Chinese brands.
Big Tech names such as Huawei and Alibaba seek to impress delegates in Europe and US with prestigious venues and glitzy programmes.
A debate about what advantages professional conference organisers can provide, versus what companies may lose when they outsource conference planning.
More markets are integrating local indigenous culture into meetings and events beyond incentives and CSR programs.
Papua New Guinea will host the impending Asia-Pacific Economic Cooperation Leaders Summit, but is safety a concern?
Global industry index reveals key insights and trends.
In an age of experience, brands are emphasising innovation to design events that leave lasting impressions.
SNIEC's general manager Micheal Kruppe on its name change, sustainability, and bringing in more sporting events.
The report highlights the short hotel supply in key Asian cities, the emergence of Shenzhen, and more.
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