CEI Analysis

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The ups and downs of M&A in events
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2 days ago

The ups and downs of M&A in events

The trend of larger networks seeking out opportunities with speciality agencies sounds peachy in theory, but not always so in practice.

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Why you should keep up with the festivalisation trend
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4 days ago

Why you should keep up with the festivalisation trend

“[Audiences] don’t want be on the sidelines anymore, they want to be a part of something bigger.”

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Gap in knowledge about inclusivity at events: MPI
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May 10, 2019

Gap in knowledge about inclusivity at events: MPI

Some still believe that inclusion initiatives are “just about being politically correct”.

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Why independent agencies thrive in China
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May 10, 2019

Why independent agencies thrive in China

“In Shanghai, even a new starter can get a foot in the door. If you don’t stay hungry and on top of the game, you could be supplanted without even knowing it.”

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Data-driving event design is huge in China this year: Freeman
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May 9, 2019

Data-driving event design is huge in China this year: Freeman

China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.

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Half of attendees not booking through room block: report
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May 8, 2019

Half of attendees not booking through room block: report

Why are conference attendees shying away from booking through conference organisers?

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How agencies and brands are working together
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May 6, 2019

How agencies and brands are working together

As brands and audiences adjust their expectations, how does this affect the agencies of tomorrow?

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5 ways to create event FOMO
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May 2, 2019

5 ways to create event FOMO

BCD M&E'S 2019 Bydesign Report highlights how to cultivate interest before an event through 'fear of missing out.'

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Association meetings can greatly benefit local communities: GainingEdge
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May 2, 2019

Association meetings can greatly benefit local communities: GainingEdge

All it takes is a sense of goodwill and a bit of pre-planning.

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This hotel in Bangkok reduced their F&B costs by going organic
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Apr 30, 2019

This hotel in Bangkok reduced their F&B costs by going organic

A lesson that making sustainable choices could help your bottom line.

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It's the agency's job to understand brand vision: Mattel Brands
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Apr 29, 2019

It's the agency's job to understand brand vision: Mattel Brands

The VP of creative for Mattel Brands on client-agency relationships and what they look for during pitches.

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Apr 29, 2019

"We are lucky in Brisbane – tropical, beautiful blue skies"

Brisbane is gaining clout over the years with a string of regional and global events – not least because of its rapid infrastructure developments.

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Yes, VR can be used in pre-production too
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Apr 26, 2019

Yes, VR can be used in pre-production too

VR in the consumer space is not a new thing – but planners too are jumping on the bandwagon.

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INVNT is rapidly expanding in APAC
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Apr 18, 2019

INVNT is rapidly expanding in APAC

The 'live brand storytelling' agency is making waves within 18 months of its APAC launch.

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Live-streams becoming more interactive: Auditoire
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Apr 16, 2019

Live-streams becoming more interactive: Auditoire

The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.

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Apr 10, 2019

"You need psychologists to design the questionnaires": Oscar Cerezales

The COO of MCI Group on why agencies must rethink the rules of adult learning.

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Are event budgets taking a hit in China's economic climate?
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Apr 9, 2019

Are event budgets taking a hit in China's economic climate?

Freeman's Kestrel Lee talks about the sectors in which event budgets are falling—and rising.

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What it's like to work on... MWC Shanghai
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Apr 8, 2019

What it's like to work on... MWC Shanghai

Despite comparisons to its Barcelona sister, the mega event holds its own.

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Brisbane debuts new flagship event
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Apr 8, 2019

Brisbane debuts new flagship event

Curiocity—a new major event in Brisbane—saw city-wide science and tech activities across 20 days.

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Shenzhen World to put user experience at its core
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Apr 1, 2019

Shenzhen World to put user experience at its core

Gu Xuebin, founder and CEO of WeMeet, and advisor to Shenzhen World Exhibition & Convention Center, says big tech is finally paying attention to events.

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