Case Studies

Oct 21, 2022

Brand Health Check: How can Pop Mart continue to stay relevant?

In a saturated domestic market, consumers are getting tired of 'blind box' strategies. So how should the toy retail company adapt to changing Gen Z preferences?

Mar 12, 2021

For crisis management, bring in the dancing robots

A crew of 11 waltzing robots spraying sanitizer, plus exemplary use of sensible crisis-management principles like transparency, helped Hong Kong shopping destination K11 Musea bring visitors back after a Covid outbreak.

Jun 21, 2019

Insurance groups flock to Seoul

Large-scale insurance incentives are capitalising on new bureau support.

Apr 24, 2019

Case study: Taipei Dangdai art fair

The inaugural art fair may draw comparisons to Art Basel Hong Kong, but its Asia-heavy lineup and inclusive price points are a boon.

Apr 15, 2019

Harley-Davidson completes epic tour in China

Biker communities and local dealerships played key roles in the brand's recent roadshows across Chinese cities.

Apr 8, 2019

Photos: Lynk & Co creates ‘immersive’ race experience in Japan

A fleet of cars were tested on the speedway, with media members following close on a safari-style bus so that they could feel the driving force of the new car.

Apr 5, 2019

Photos: Vintage cars get royal treatment at Cartier auto show

The biennial event in India was held in Jaipur this time.

Mar 21, 2019

Photos: Formula 1 launch event in Melbourne

Questions for the teams were crowd-sourced via fan channels, and the event culminated in an ‘ultimate selfie’.

Mar 14, 2019

Hermès unveils scarves at rock'n roll pop-up in China

Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.

Mar 7, 2019

Case study: Audi Brand Experience Singapore 2018

Audi Singapore curates a week of choreographed car shows, virtual driving experiences, and immersive LED visuals.

Feb 12, 2019

How an agency pulled off a 100% plastic-free run

The client was Adidas and the brief was to bring the sustainability conversation “home” to India.

Feb 11, 2019

Case study: Singapore Night Festival

When the sun went down, Singapore lit up with ethereal light shows and interactive installations.

Jan 7, 2019

Bloomberg forum in Singapore was turned around in 10 weeks

Given that the forum brought in many high-profile business professionals and politicians, security and logistics were a major part of the scramble.

Dec 21, 2018

Dungeon & Fighters comes to life on Shanghai stage

George P. Johnson took on the challenging task of producing a 3D hologram concert.

Nov 26, 2018

Gold Coast hosts 6,000 Infinitus China delegates

Vibrant street parties along Gold Coast’s iconic Surfers Paradise wowed Chinese delegates.

Nov 21, 2018

Photos: Mercedes-Benz goes back to basics in C-Class launch

To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.

Nov 2, 2018

Chinese brands on a charm offensive overseas

Big Tech names such as Huawei and Alibaba seek to impress delegates in Europe and US with prestigious venues and glitzy programmes.

Oct 29, 2018

Case study: i Light Marina Bay festival

A sustainable light festival in Singapore dazzled visitors with impressive installations and curated, brand-centred hubs.

Oct 15, 2018

Adidas brings Das Day to Chinese skateboarders

The German sports brand works with Jack Morton to deliver a 'street-level' immersive experience of skateboarding in Shanghai.

Oct 8, 2018

Feast of the senses at experiential Samsung event

Fine dining becomes interactive at Samsung's Galaxy S9 and S9 Plus month-long campaign in Taipei.