Case Studies

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Case study: Taipei Dangdai art fair
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Apr 24, 2019

Case study: Taipei Dangdai art fair

The inaugural art fair may draw comparisons to Art Basel Hong Kong, but its Asia-heavy lineup and inclusive price points are a boon.

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Harley-Davidson completes epic tour in China
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Apr 15, 2019

Harley-Davidson completes epic tour in China

Biker communities and local dealerships played key roles in the brand's recent roadshows across Chinese cities.

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Photos: Lynk & Co creates ‘immersive’ race experience in Japan
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Apr 8, 2019

Photos: Lynk & Co creates ‘immersive’ race experience in Japan

A fleet of cars were tested on the speedway, with media members following close on a safari-style bus so that they could feel the driving force of the new car.

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Photos: Vintage cars get royal treatment at Cartier auto show
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Apr 5, 2019

Photos: Vintage cars get royal treatment at Cartier auto show

The biennial event in India was held in Jaipur this time.

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Photos: Formula 1 launch event in Melbourne
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Mar 21, 2019

Photos: Formula 1 launch event in Melbourne

Questions for the teams were crowd-sourced via fan channels, and the event culminated in an ‘ultimate selfie’.

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Hermès unveils scarves at rock'n roll pop-up in China
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Mar 14, 2019

Hermès unveils scarves at rock'n roll pop-up in China

Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.

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Case study: Audi Brand Experience Singapore 2018
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Mar 7, 2019

Case study: Audi Brand Experience Singapore 2018

Audi Singapore curates a week of choreographed car shows, virtual driving experiences, and immersive LED visuals.

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How an agency pulled off a 100% plastic-free run
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Feb 12, 2019

How an agency pulled off a 100% plastic-free run

The client was Adidas and the brief was to bring the sustainability conversation “home” to India.

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Case study: Singapore Night Festival
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Feb 11, 2019

Case study: Singapore Night Festival

When the sun went down, Singapore lit up with ethereal light shows and interactive installations.

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Bloomberg forum in Singapore was turned around in 10 weeks
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Jan 7, 2019

Bloomberg forum in Singapore was turned around in 10 weeks

Given that the forum brought in many high-profile business professionals and politicians, security and logistics were a major part of the scramble.

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Dungeon & Fighters comes to life on Shanghai stage
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Dec 21, 2018

Dungeon & Fighters comes to life on Shanghai stage

George P. Johnson took on the challenging task of producing a 3D hologram concert.

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Gold Coast hosts 6,000 Infinitus China delegates
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Nov 26, 2018

Gold Coast hosts 6,000 Infinitus China delegates

Vibrant street parties along Gold Coast’s iconic Surfers Paradise wowed Chinese delegates.

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Photos: Mercedes-Benz goes back to basics in C-Class launch
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Nov 21, 2018

Photos: Mercedes-Benz goes back to basics in C-Class launch

To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.

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Chinese brands on a charm offensive overseas
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Nov 2, 2018

Chinese brands on a charm offensive overseas

Big Tech names such as Huawei and Alibaba seek to impress delegates in Europe and US with prestigious venues and glitzy programmes.

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Case study: i Light Marina Bay festival
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Oct 29, 2018

Case study: i Light Marina Bay festival

A sustainable light festival in Singapore dazzled visitors with impressive installations and curated, brand-centred hubs.

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Adidas brings Das Day to Chinese skateboarders
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Oct 15, 2018

Adidas brings Das Day to Chinese skateboarders

The German sports brand works with Jack Morton to deliver a 'street-level' immersive experience of skateboarding in Shanghai.

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Feast of the senses at experiential Samsung event
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Oct 8, 2018

Feast of the senses at experiential Samsung event

Fine dining becomes interactive at Samsung's Galaxy S9 and S9 Plus month-long campaign in Taipei.

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Case study: Xerocon Brisbane
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Sep 14, 2018

Case study: Xerocon Brisbane

INVNT partners with Xero to deliver the ‘Coachella for accountants’.

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Case study: World Urban Forum
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Sep 12, 2018

Case study: World Urban Forum

The highly secured event saw Kuala Lumpur Convention Centre gazetted as a ‘sovereign’ space.

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What it's like to work on... Singapore Grand Prix
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Sep 7, 2018

What it's like to work on... Singapore Grand Prix

What revs the operational engines for the team behind the annual Formula 1 race.

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