Case Studies

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Gold Coast hosts 6,000 Infinitus China delegates
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Nov 26, 2018

Gold Coast hosts 6,000 Infinitus China delegates

Vibrant street parties along Gold Coast’s iconic Surfers Paradise wowed Chinese delegates.

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Photos: Mercedes-Benz goes back to basics in C-Class launch
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Nov 21, 2018

Photos: Mercedes-Benz goes back to basics in C-Class launch

To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.

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Chinese brands on a charm offensive overseas
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Nov 2, 2018

Chinese brands on a charm offensive overseas

Big Tech names such as Huawei and Alibaba seek to impress delegates in Europe and US with prestigious venues and glitzy programmes.

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Case study: i Light Marina Bay festival
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Oct 29, 2018

Case study: i Light Marina Bay festival

A sustainable light festival in Singapore dazzled visitors with impressive installations and curated, brand-centred hubs.

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Adidas brings Das Day to Chinese skateboarders
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Oct 15, 2018

Adidas brings Das Day to Chinese skateboarders

The German sports brand works with Jack Morton to deliver a 'street-level' immersive experience of skateboarding in Shanghai.

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Feast of the senses at experiential Samsung event
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Oct 8, 2018

Feast of the senses at experiential Samsung event

Fine dining becomes interactive at Samsung's Galaxy S9 and S9 Plus month-long campaign in Taipei.

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Case study: Xerocon Brisbane
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Sep 14, 2018

Case study: Xerocon Brisbane

INVNT partners with Xero to deliver the ‘Coachella for accountants’.

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Case study: World Urban Forum
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Sep 12, 2018

Case study: World Urban Forum

The highly secured event saw Kuala Lumpur Convention Centre gazetted as a ‘sovereign’ space.

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What it's like to work on... Singapore Grand Prix
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Sep 7, 2018

What it's like to work on... Singapore Grand Prix

What revs the operational engines for the team behind the annual Formula 1 race.

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Ford Mustang vrooms in on young Chinese
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Aug 31, 2018

Ford Mustang vrooms in on young Chinese

Vistors at the launch of its sixth generation model in Shanghai and Beijing were treated to a tailor-made experience.

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Talk of the town: YSL makes big splash with fancy hotel
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Aug 23, 2018

Talk of the town: YSL makes big splash with fancy hotel

Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane.

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Case study: Alibaba at CES 2018
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Aug 16, 2018

Case study: Alibaba at CES 2018

Alibaba's next-gen booth stood out from the crowd at one of the biggest gadget shows of the year.

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Amway Indonesia delegates sail on world's largest passenger ship
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Aug 13, 2018

Amway Indonesia delegates sail on world's largest passenger ship

Around 200 Amway Indonesia delegates joined the West Mediterranean-themed Amway Leadership Seminar held on the Symphony of the Seas earlier in May.

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In pictures: Marvel Studios' Ten Years of Heroes
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Aug 2, 2018

In pictures: Marvel Studios' Ten Years of Heroes

How the Marvel Cinematic Universe – the most lucrative movie franchise in the world – immerses fans in an interactive, tech-driven show.

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Case study: Marvel Studios' Ten Years of Heroes exhibition
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Aug 2, 2018

Case study: Marvel Studios' Ten Years of Heroes exhibition

How the Marvel Cinematic Universe – the most lucrative movie franchise in the world – immerses fans in an interactive, tech-driven show.

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In pictures: Singapore Cocktail Festival
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Jun 14, 2018

In pictures: Singapore Cocktail Festival

The three-day event at Empress Lawn pulled in 8,000 visitors and a mix of brands, bars, and food partners.

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Case study: Singapore Cocktail Festival
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Jun 14, 2018

Case study: Singapore Cocktail Festival

How the events team dealt with sensitivities among competing brands and ensuring equal publicity.

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Case study: Tencent's immersive gaming experience
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Jun 4, 2018

Case study: Tencent's immersive gaming experience

Tencent hosts a gaming experience for 3,000 fans in Shanghai while millions join online.

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Case study: IDEM Singapore
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May 25, 2018

Case study: IDEM Singapore

The established dental conference proves why event formats matter.

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Case study: GREAT Festival of Innovation
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May 3, 2018

Case study: GREAT Festival of Innovation

The signature British conference took over The Asia Society in Hong Kong for four days of debate.

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