Case Studies

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In pictures: Singapore Cocktail Festival
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Jun 14, 2018

In pictures: Singapore Cocktail Festival

The three-day event at Empress Lawn pulled in 8,000 visitors and a mix of brands, bars, and food partners.

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Case study: Singapore Cocktail Festival
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Jun 14, 2018

Case study: Singapore Cocktail Festival

How the events team dealt with sensitivities among competing brands and ensuring equal publicity.

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Case study: Tencent's immersive gaming experience
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Jun 4, 2018

Case study: Tencent's immersive gaming experience

Tencent hosts a gaming experience for 3,000 fans in Shanghai while millions join online.

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Case study: IDEM Singapore
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May 25, 2018

Case study: IDEM Singapore

The established dental conference proves why event formats matter.

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Case study: GREAT Festival of Innovation
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May 3, 2018

Case study: GREAT Festival of Innovation

The signature British conference took over The Asia Society in Hong Kong for four days of debate.

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In pictures: Singapore Yacht Show 2018
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May 2, 2018

In pictures: Singapore Yacht Show 2018

Cocktail parties, networking events, and VIP dinners marked the eighth edition of the show.

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Adelaide Fringe: The magic of spontaneity at events
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Apr 10, 2018

Adelaide Fringe: The magic of spontaneity at events

The world’s second largest annual arts festival thrives on the enchanting atmosphere it manages to create – even when not everything goes to plan.

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All-terrain launch for Lincoln Navigator in Beijing
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Mar 26, 2018

All-terrain launch for Lincoln Navigator in Beijing

To create an impression, the brand allowed audiences to get physically involved.

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BMW paints the town yellow at bold car launch
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Mar 23, 2018

BMW paints the town yellow at bold car launch

The car brand is attempting to woo a new genre of consumers with an interactive pop-up exhibition.

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Vintage sidecars and M on the Bund: incentive trip to Shanghai
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Feb 26, 2018

Vintage sidecars and M on the Bund: incentive trip to Shanghai

CASE STUDY: BI Worldwide planned a logistics-heavy trip taking 50 Australian employees to China.

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What it's like to work on... the 2018 Winter Olympics
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Feb 26, 2018

What it's like to work on... the 2018 Winter Olympics

The Games are over for now, meaning a little breathing space for event organisers like Don Roelofs.

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The show must go on: Event planning in Korea amid rising political tensions
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Feb 21, 2018

The show must go on: Event planning in Korea amid rising political tensions

MCI Korea overcomes last-minute cancellations due to political tension during FIP World Congress in Seoul.

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Airbnb launches 'Festival of Hosting' in China
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Feb 7, 2018

Airbnb launches 'Festival of Hosting' in China

Brand building becomes community building in Shanghai.

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SilkAir launches new Boeing fleet in style
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Jan 15, 2018

SilkAir launches new Boeing fleet in style

Y&R Singapore tasked with translating new hardware into 'moments of joy' for well-travelled audience.

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Tech start-up rewards team in French Riviera
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Jan 12, 2018

Tech start-up rewards team in French Riviera

Pictarine founders attract creative talent with three-day incentive programme.

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When brand experience goes wild
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Dec 6, 2017

When brand experience goes wild

Google, Lenovo, MBS and WWF team up to create immersive AR project.

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Mercedes-Benz S-Class launch in Hong Kong
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Nov 27, 2017

Mercedes-Benz S-Class launch in Hong Kong

Luxury launch event threatened by largest typhoons of the century.

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Rugby Sevens gains traction in Singapore
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Nov 27, 2017

Rugby Sevens gains traction in Singapore

The international sporting brand finds local flavour

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