The three-day event at Empress Lawn pulled in 8,000 visitors and a mix of brands, bars, and food partners.
How the events team dealt with sensitivities among competing brands and ensuring equal publicity.
Tencent hosts a gaming experience for 3,000 fans in Shanghai while millions join online.
The established dental conference proves why event formats matter.
The signature British conference took over The Asia Society in Hong Kong for four days of debate.
Cocktail parties, networking events, and VIP dinners marked the eighth edition of the show.
The world’s second largest annual arts festival thrives on the enchanting atmosphere it manages to create – even when not everything goes to plan.
To create an impression, the brand allowed audiences to get physically involved.
The car brand is attempting to woo a new genre of consumers with an interactive pop-up exhibition.
CASE STUDY: BI Worldwide planned a logistics-heavy trip taking 50 Australian employees to China.
The Games are over for now, meaning a little breathing space for event organisers like Don Roelofs.
MCI Korea overcomes last-minute cancellations due to political tension during FIP World Congress in Seoul.
Brand building becomes community building in Shanghai.
Y&R Singapore tasked with translating new hardware into 'moments of joy' for well-travelled audience.
Pictarine founders attract creative talent with three-day incentive programme.
Google, Lenovo, MBS and WWF team up to create immersive AR project.
Luxury launch event threatened by largest typhoons of the century.
The international sporting brand finds local flavour
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