Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.
Audi Singapore curates a week of choreographed car shows, virtual driving experiences, and immersive LED visuals.
The client was Adidas and the brief was to bring the sustainability conversation “home” to India.
When the sun went down, Singapore lit up with ethereal light shows and interactive installations.
Given that the forum brought in many high-profile business professionals and politicians, security and logistics were a major part of the scramble.
George P. Johnson took on the challenging task of producing a 3D hologram concert.
Vibrant street parties along Gold Coast’s iconic Surfers Paradise wowed Chinese delegates.
To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.
Big Tech names such as Huawei and Alibaba seek to impress delegates in Europe and US with prestigious venues and glitzy programmes.
A sustainable light festival in Singapore dazzled visitors with impressive installations and curated, brand-centred hubs.
The German sports brand works with Jack Morton to deliver a 'street-level' immersive experience of skateboarding in Shanghai.
Fine dining becomes interactive at Samsung's Galaxy S9 and S9 Plus month-long campaign in Taipei.
INVNT partners with Xero to deliver the ‘Coachella for accountants’.
The highly secured event saw Kuala Lumpur Convention Centre gazetted as a ‘sovereign’ space.
What revs the operational engines for the team behind the annual Formula 1 race.
Vistors at the launch of its sixth generation model in Shanghai and Beijing were treated to a tailor-made experience.
Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane.
Alibaba's next-gen booth stood out from the crowd at one of the biggest gadget shows of the year.
Around 200 Amway Indonesia delegates joined the West Mediterranean-themed Amway Leadership Seminar held on the Symphony of the Seas earlier in May.
How the Marvel Cinematic Universe – the most lucrative movie franchise in the world – immerses fans in an interactive, tech-driven show.
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