Behind the Brands

Sep 7, 2021

Alibaba and Tencent: What could a future without walled gardens look like?

As the two tech giants face increased regulatory scrutiny over their size and closed ecosystems, marketing experts discuss the current state of play in China and how a potential opening up of their walled gardens would affect consumers and brands.

Dec 13, 2018

LIVE NOW: Watch the Agency of the Year Awards

Live from Singapore: Tune in now to watch the Agency of the Year Awards for Australia / New Zealand and Southeast Asia, plus the Agency Network of the Year awards.

Oct 6, 2015

Marketing in China's unique digital-data ecosystem

Campaign visits Miaozhen Systems in Beijing, where senior executives from GSK and Mindshare join Miaozhen's founder and CEO, Wu Minghui, to discuss the particular challenges brands face given the country's unique data environment.

Jun 1, 2015

Tencent digital case studies: Mobile brings brands to life

By the year 2020, the world will have to analyse 50 times more data than what we have today, which means traditional analysis needs to change. The Internet's impact on China is also deepening as it becomes a mainstream media. With this as a backdrop, our mindsets as marketers must also change.

Jun 1, 2015

Miaozhen's exclusive programmatic debut in China

Mindshare and Miaozhen collaborate with Nestlé on a private marketplace for premium inventory—a first in the nation.