Ujaya Shakya

Nov 16, 2023

A marketer's take on TikTok's exit from Nepal

The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya.

Oct 12, 2023

Festive advertising in Nepal: Cultural insights for ...

From Dusshera to Dashain, Nepal's vibrant festive season unfolds, revealing a diverse cultural tapestry. Marketer Ujaya Shakya reveals how brands can gain a winning edge.

Jul 11, 2023

The Nepali sutra: Unlocking success for global ...

As Nepal continues its journey of progress post the 2015 earthquake and pandemic, the determination and sense of community fostered during these challenging times is not only contributing to a more united and hopeful nation, but creating a new space for global brands to emerge.

Oct 23, 2015

Dispatch from Nepal: Building respect for a young ...

Book excerpt: Assessing the state of Nepal's advertising industry.

May 4, 2015

Dispatch from Nepal: Appeal for aid and restoration ...

Ujaya Shakya, who reports from time to time on marketing trends in Nepal, shares images of damage from the recent earthquake and makes an appeal for help from the international community.

Jan 20, 2015

The transforming paradigm of rural Nepal

There is no standard blueprint or shortcut for running a successful rural campaign in this rapidly changing country, writes Ujaya Shakya.