by Ujaya Shakya | Campaign Asia

Ujaya Shakya

Dispatch from Nepal: Building respect for a young industry

Advertising

Oct 23, 2015

Ujaya Shakya

Dispatch from Nepal: Building respect for a young ...

Book excerpt: Assessing the state of Nepal's advertising industry.

Dispatch from Nepal: Appeal for aid and restoration of heritage

Marketing

May 4, 2015

Ujaya Shakya

Dispatch from Nepal: Appeal for aid and restoration ...

Ujaya Shakya, who reports from time to time on marketing trends in Nepal, shares images of damage from the recent earthquake and makes an appeal for help from the international community.

The transforming paradigm of rural Nepal

Marketing

Jan 20, 2015

Ujaya Shakya

The transforming paradigm of rural Nepal

There is no standard blueprint or shortcut for running a successful rural campaign in this rapidly changing country, writes Ujaya Shakya.

Rural Nepal: The new promised land for marketers

Marketing

Oct 15, 2014

Ujaya Shakya

Rural Nepal: The new promised land for marketers

The country is changing, and not only in economic terms.

Marketing

Aug 11, 2014

Ujaya Shakya

Dispatch from Nepal: Hyperactive marketing for the ...

In Nepal, marketers pull out all the stops for the festival season, during which consumer spending accounts for 50 per cent of annual sales in many sectors.