Tatsuya Mizuno
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The rise of indies amid Japan's advertising oligopoly
Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.
Book review: A polemicist addresses Dentsu's hold ...
Having spent almost 20 years at Hakuhodo, Ryu Honma clearly has an axe to grind with Dentsu. But his latest book deserves some attention, if only because it questions what many see as the natural order of things.
FamilyMart and JAL get on board artificial ...
The organisers plan to launch microsatellites that will drop pellets that burn up reentering the atmosphere to create a 'shooting star' display.
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