by Sue Unerman | Campaign Asia

Sue Unerman

Advertising

Dec 20, 2021

Sue Unerman

Enter, the fifth age of advertising

We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.

Sometimes the old ideas really are the best

Advertising

Nov 2, 2021

Sue Unerman

Sometimes the old ideas really are the best

There are 48 ways to transform creativity. Here’s number three – use an old idea.

Are we mixing up magic and science (again)?

Digital

Jun 16, 2021

Sue Unerman

Are we mixing up magic and science (again)?

The industry's narrative around AI must not be allowed to drift into the magical, otherwise great harm could be done. We must, instead, guide AI ethically and responsibly, and design it to drive positive change

The magnificent seven New Year's resolutions

Marketing

Jan 11, 2021

Sue Unerman

The magnificent seven New Year's resolutions

The outlook for 2021 is uncertain. Here is how to ensure that your business outperforms, and that your personal career path soars.

Instead of segmentation, try inclusion – it will get you more sales

Media

Dec 17, 2020

Sue Unerman

Instead of segmentation, try inclusion – it will ...

Research has shown that brand share bears little relationship to the segments brands might be trying to attract.

Media

Dec 2, 2020

Sue Unerman

It's time to stand up to bad behaviour

We should nurture a workplace culture where people can call out inappropriate actions with the aim that everyone feels that they belong and can therefore fulfil their potential