Sue Unerman

Jan 11, 2021

The magnificent seven New Year's resolutions

The outlook for 2021 is uncertain. Here is how to ensure that your business outperforms, and that your personal career path soars.

Dec 17, 2020

Instead of segmentation, try inclusion – it will ...

Research has shown that brand share bears little relationship to the segments brands might be trying to attract.

Dec 2, 2020

It's time to stand up to bad behaviour

We should nurture a workplace culture where people can call out inappropriate actions with the aim that everyone feels that they belong and can therefore fulfil their potential

Oct 1, 2020

When it comes to media plans, don't gamble

Crafting a strong, effective media plan is not about backing one thing over another, you have to challenge everything, including yourself, and create a balance