Sue Unerman
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Enter, the fifth age of advertising
We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.
Sometimes the old ideas really are the best
There are 48 ways to transform creativity. Here’s number three – use an old idea.
Are we mixing up magic and science (again)?
The industry's narrative around AI must not be allowed to drift into the magical, otherwise great harm could be done. We must, instead, guide AI ethically and responsibly, and design it to drive positive change
The magnificent seven New Year's resolutions
The outlook for 2021 is uncertain. Here is how to ensure that your business outperforms, and that your personal career path soars.
Instead of segmentation, try inclusion – it will ...
Research has shown that brand share bears little relationship to the segments brands might be trying to attract.
It's time to stand up to bad behaviour
We should nurture a workplace culture where people can call out inappropriate actions with the aim that everyone feels that they belong and can therefore fulfil their potential
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