Stephen Drummond

Jun 6, 2016

China: Three broad Chinese perspectives that brands ...

There are three broad Chinese perspectives that brands can draw inspiration from: getting stuff done fast, uninhibited innovation, and relationship maintenance, writes Y&R China's Stephen Drummond.

Apr 13, 2016

Time to selectively borrow some ‘Tiger Mom’ ...

There are three broad Chinese perspectives that brands can draw inspiration from: getting stuff done fast, uninhibited innovation, and relationship maintenance, writes Y&R China's Stephen Drummond.