Shawn Lim

As the leading voice on all things tech and media for Campaign, Shawn covers ad tech platforms, digital platforms, media agencies and media publishers. His other areas of focus include the future of work, mental health, and diversity and inclusion.

4 days ago

How marketers are using tech and data as travel resumes

Travel brands such as STB are future-proofing their post-Covid businesses by way of Web3, virtual tools, and other technologies to woo tourists.

Jun 10, 2022

MiQ's new APAC CEO on data clean rooms and tackling ...

MiQ announced its cookieless solution in March 2022 and is already running more than 50% of its media in Australia without the support of cookies.

Jun 10, 2022

Most Gen Z and millennials won't share personal ...

TOP OF THE CHARTS: 72% of respondents from a Dentsu study say that organisations will need to demonstrate higher standards of ethical behaviour as far as personal data is concerned.

Jun 9, 2022

Tech Bites: Week of June 6, 2022

News from SBS, Yahoo, Snap and more. Plus, InMobi and Microsoft extend their partnership.

Jun 9, 2022

Should brands in China rely less on KOLs?

SOUNDING BOARD: Following a recent controversy in China involving top KOL Li Jiaqi, industry experts weigh in on escalating brand risks and whether this will spark a reduced reliance on KOLs.

Jun 7, 2022

How should brands measure ROI in the metaverse?

In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.