Ronald Ng

The word ‘tactics’ sucks, so we’ve banned it at our agency
Jan 5, 2022
Ronald Ng

The word ‘tactics’ sucks, so we’ve banned it at our ...

"Tactics" minimizes and underplays our work, says the global chief creative officer of MRM.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

James Hawkins steps down as PHD APAC CEO

1 James Hawkins steps down as PHD APAC CEO

Dentsu China's new CEO on transformation, talent, and looking beyond borders

2 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Amazon layoffs impact APAC adtech and media leaders

3 Amazon layoffs impact APAC adtech and media leaders

Pepsi unveils new logo and identity; colours 120 markets in electric blue

4 Pepsi unveils new logo and identity; colours 120 markets in electric blue

2024 Event Marketing Awards winners revealed

5 2024 Event Marketing Awards winners revealed

WPP's internal whistleblower reports rose by 64% in 2023

6 WPP's internal whistleblower reports rose by 64% in 2023

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

7 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

AKQA brings in Nobuhiro Arai as its new Tokyo ECD

8 AKQA brings in Nobuhiro Arai as its new Tokyo ECD

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation

10 Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation