Rob Fry

Apr 6, 2011

Five things you need to know about real-time commerce

Robert Fry, regional head of insight, APAC, MediaCom believes that consumers are starting to get their first experience of real-time commerce, as increasingly widespread usage of check-in/location based services allows them to receive and act on offers based either on their location or their friends purchase habits. Here is his five points insights on real-time offer.