Paddy Crawshaw

I will focus most on psychology and its application to what we do as comms planners. Too often we start with the brand. Sometimes we step back to ther consumer. But we very rarely start with the individual and understand the fundamentals of how they make decisions.

Send feedback to Paddy Crawshaw.
Jul 11, 2016

Rooting for a good cause

OMD's Paddy Crawshaw breaks down the various forms of purpose-led campaign that won favour with the judges—and which type he thinks should win more metal.