Noel D'Souza

Ad:Tech 2023: The buyer and publisher should provide maximum value in the supply chain for CTV to flourish
4 days ago
Noel D'Souza

Ad:Tech 2023: The buyer and publisher should ...

At the summit, Sudipto Das, vice president of advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoded the advertising strategies for CTV and linear audiences

HCLTech CMO explains their rebrand to 'supercharge progress'
Oct 18, 2022
Noel D'Souza

HCLTech CMO explains their rebrand to 'supercharge ...

Jill Kouri breaks down the intent behind its new brand identity, the marketing plan for its reformed brand purpose, strategies they are developing for sports brands and more.

PR agencies shouldn’t be treated as vendors but as collaborators: Experts
Sep 22, 2022
Noel D'Souza

PR agencies shouldn’t be treated as vendors but as ...

Public relations agencies and clients share strategies to ensure that the work relationship within the ecosystem eliminates toxicity

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