Nov 16, 2016

Social selling is killing sales

SAP's Nicholas Kontopoulos points out that social selling is a two-way conversation, so please stop spamming him.

Apr 19, 2016

Going dark: Less data, more decisions

Data analytics has hit a plateau, because marketers are not making adequate use of caches of 'dark data' hidden throughout their companies to drive high-level thinking.

Aug 27, 2015

How can you measure customer experience?

Experience is personal; much of it is based on emotions. So unfortunately, building satisfying customer experience is not as straightforward as we want it to be.