Oct 28, 2020

Time for a radical rethink of how we use social ...

Ecommerce websites haven't really evolved from being catalogues on the internet. Brands need their selling platforms to move at the speed of culture.

Jul 26, 2016

More than buying razors: Why Unilever acquired ...

Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable. It's a recognition that the CPG market may have changed for good.

Nov 27, 2014

The 11.11 Debrief: Obliterating sales records

Single's Day underscores that e-commerce is a global tour de force. Brands need to plan for these events as part of their strategy in both emerging and established markets, according to MEC analysts.