Ecommerce websites haven't really evolved from being catalogues on the internet. Brands need their selling platforms to move at the speed of culture.
Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable. It's a recognition that the CPG market may have changed for good.
Single's Day underscores that e-commerce is a global tour de force. Brands need to plan for these events as part of their strategy in both emerging and established markets, according to MEC analysts.
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