Matthew Marsh

Matthew Marsh is a former racing driver and now heads the Asia office of motor sports marketing agency Just Marketing International.

Sep 28, 2010

Why F1 needs Asia

Over the past 30 years, Formula One (F1) motor racing has evolved to become one of the most sophisticated sports marketing properties on the planet. Matthew Marsh reports on what the future holds for Formula One in the region and whether more Asian brands can be persuaded to join the sport.