Kevin Mackin

Oct 10, 2012

OPINION: Comparing your commerce website with the best

Kevin Mackin, marketing manager for IBM Marketing Solutions, Growth Markets, shares insights into the analytics data that the world's most successful e-commerce sites use to drive continuous improvement.

Sep 12, 2012

OPINION: Measuring the visit, or the visitor?

For truly effective targeting, marketers need more than basic analytics – they need to understand and implement profile-mining techniques, writes Kevin Mackin, marketing manager, growth markets, with IBM Marketing Solutions.