Katerina Antonova

Why bots will not replace PR agencies anytime soon
May 9, 2022
Katerina Antonova

Why bots will not replace PR agencies anytime soon

While artificial intelligence has gained ground in PR, Aeris PR's founder contends that human-led PR shops still have an edge on several fronts.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Durex launches energy drink in Malaysia

1 Durex launches energy drink in Malaysia

AKQA brings in Nobuhiro Arai as its new Tokyo ECD

2 AKQA brings in Nobuhiro Arai as its new Tokyo ECD

Dyson China ends partnership with Mindshare, hands media duties to Publicis

3 Dyson China ends partnership with Mindshare, hands media duties to Publicis

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

4 Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

Deloitte's Dorothy Peng on why she left adland for consultancy work

5 Deloitte's Dorothy Peng on why she left adland for consultancy work

Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint

6 Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint

Pepsi unveils new logo and identity; colours 120 markets in electric blue

7 Pepsi unveils new logo and identity; colours 120 markets in electric blue

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

8 ‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

9 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Move and win roundup: Week of April 8, 2024

10 Move and win roundup: Week of April 8, 2024