John Harrington

Mar 19, 2020

Will the coronavirus sort truly purposeful brands ...

At some point in the future, I can imagine consumers asking brands that market themselves as 'purposeful': what did YOU do in the great COVID-19 outbreak?

Mar 17, 2020

Officials and journalists 'least trusted' for ...

Sixty-three percent of respondents said they would believe information from their employers after one or two exposures, versus 58% for a government website and 51% for traditional media.