Jamie Williams

The legacy of Brand Trump: from disruption to self-destruction
Marketing
Jan 12, 2021
Jamie Williams

The legacy of Brand Trump: from disruption to ...

The politicians and commentators that tied their fortunes to the outgoing president's brand played one hand too many and have been seriously burnt.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Big field of agencies set to line up for Unilever media review

1 Agencies line up for Unilever media review

Head & Shoulders on subverting shampoo ad tropes with new anime campaign

2 Head & Shoulders on subverting shampoo ad tropes with new anime campaign

Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy

3 Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy

The Philippines' top 100: Consumption brands stumble

4 The Philippines' top 100: Consumption brands stumble

Joke’s on you: The best April Fool’s gags from brands

5 Joke’s on you: The best April Fool’s gags from brands

MediaMonks to open new office in New Delhi

6 MediaMonks to open new office in New Delhi

Child porn survivors wish Twitter ‘Happy Birthday’ in chilling PSA

7 Child porn survivors wish Twitter ‘Happy Birthday’ in chilling PSA

Is K-beauty’s reign coming to a close?

8 Is K-beauty’s reign coming to a close?

Facebook and Google hunt for APAC agency heads

9 Facebook and Google hunt for APAC agency heads

How Cathay Pacific, Shell and Mercer used the pandemic to sharpen their brand purpose

10 How Cathay Pacific, Shell and Mercer used the pandemic to sharpen their brand purpose