Felix Koch

Felix Koch is the regional CEO of EMEA & APAC at C Space

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BAT companies prove the case for customer-centrism
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May 22, 2019

BAT companies prove the case for customer-centrism

Alibaba, Baidu and Tencent have built multi-billion dollar businesses by putting the customer—not the advertiser—at the centre of their thinking, and Western platforms should take note.

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