Dave Trott

Jun 2, 2022

Advertising v blagvertising

Away from the bells and whistles, advertising needs to be about trusting consumers with facts and asking them to work it out a reasonable conclusion for themselves.

May 26, 2022

Why the first brief is wrong and lazy

Because it’s more interesting to criticise someone else’s work than to put in the effort to do the job properly in the first place, says author Dave Trott.

Jul 15, 2021

The security blanket of research

Advertising research offers people the illusion of certainty.

Jan 10, 2020

Another glass?

The story of the man who convinced the world different types of wine deserved different glasses.

Nov 3, 2015

Content, content, content

Talking about 'content' instead of business problems represents a massive and unwise shift in emphasis for the industry, writes Dave Trott.