Dave Trott

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Another glass?
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Marketing
Jan 10, 2020
Dave Trott

Another glass?

The story of the man who convinced the world different types of wine deserved different glasses.

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Content, content, content
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Advertising
Nov 3, 2015
Dave Trott

Content, content, content

Talking about 'content' instead of business problems represents a massive and unwise shift in emphasis for the industry, writes Dave Trott.

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