Chris Dobson

Chinese New Year goes digital
Jan 26, 2015
Chris Dobson

Chinese New Year goes digital

Chris Dobson, executive chairman of The Exchange Lab, explains why marketers need a programmatic strategy as we welcome the Year of the Goat.

Rethinking 'experience' marketing
Jun 11, 2014
Chris Dobson

Rethinking 'experience' marketing

Could the term ‘experience’ be the most misused in the whole of the marketing industry?

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