As metaverse interest accelerates, just how necessary is it for luxury brands to be introducing digital-first divisions and experts into their strategies?
With investment in the metaverse already surpassing $120 billion this year, the Chinaverse is on its way to meteoric success. If companies want in, now’s the time to future-proof their virtual roadmaps.
The etailer joins several global names who are establishing opportunities in virtual ecommerce.
Based on a report by innovation agency Fabernovel, China's journey into Web3 is here to stay with the estimated market size of the metaverse industry being US$8 trillion.
As a centralised platform, Instagram will undoubtedly face challenges in introducing NFT display options.
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