Ben Wood

Nov 20, 2015

If only 1 in 5 pieces of content is engaged with, ...

Content is king in the realm of digital marketing, yet new data from BrightEdge indicates that only one in five pieces of content are actually engaged with. iProspect's Ben Wood looks at what brands can do to ensure their efforts are maximised and their intended audience is reached.

May 5, 2014

Google query encryption: Don’t panic

The recent change is part of Google's ongoing effort to keep both consumers and advertisers happy.

Apr 16, 2014

Not so fast with the 'Math men'

Are the 'math men' of today replacing the so-called 'mad men' of yesterday with the revolution in the use of data and technology? Not so fast.