by Barry Lustig | Campaign Asia

Barry Lustig

Mar 9, 2022

Veronica Phua: Agency founder turned foodie influencer

Known as "a passionate foodie" on Instagram, Phua has advice for working with influencers like herself—and choice words about hiring creatives for agencies that are known to "work them to death and spit them out".

Loewe's Aika Sawai on more liberating roles for women in Japan's luxury sector and the need for bold agencies

Marketing

Feb 4, 2022

Barry Lustig

Loewe's Aika Sawai on more liberating roles for ...

Loewe Japan's director of marketing and communications opens up on her move from agency to brand and the ongoing challenges of digital luxury experiences.

Making Japan work better for workers, and brands

Analysis

Aug 28, 2019

Barry Lustig

Making Japan work better for workers, and brands

Well-known economist and commenter Robert Feldman discusses macro issues that make Japan a difficult place to succeed for international brands and agencies, including the need to adapt strategy and the “prison without walls” of lifetime employment.

Q&A: Media's central role at the Cool Japan Fund

Analysis

Aug 2, 2019

Barry Lustig

Q&A: Media's central role at the Cool Japan Fund

The fund's managing director, Ken Matsumoto, explains how he hopes supporting international content and media properties will also help make Japan more competitive.