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WPP: Don’t let the headlines scare you
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May 3, 2018

WPP: Don’t let the headlines scare you

The next six months promise to be unpleasant for WPP. However, it’s a great time for the future of WPP. (Both of these things can be true.)

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Advertising's 'big short'
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Mar 23, 2018

Advertising's 'big short'

As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.

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No one wants to have a drink with you
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Jan 26, 2018

No one wants to have a drink with you

Young people in Japan have profoundly different expectations than their managers as to what company life should be. We need to listen to them.

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Why Bain’s ADK buy is the most important story of 2017
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Dec 18, 2017

Why Bain’s ADK buy is the most important story of 2017

And why the advertising industry should be optimistic about it.

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Japan's future competitiveness: Castles made of sand?
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Sep 6, 2017

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

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How’s your Japan strategy coming?
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May 2, 2017

How’s your Japan strategy coming?

If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.

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