Barry Lustig

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Making Japan work better for workers, and brands

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Analysis

Aug 28, 2019

Barry Lustig

Making Japan work better for workers, and brands

Well-known economist and commenter Robert Feldman discusses macro issues that make Japan a difficult place to succeed for international brands and agencies, including the need to adapt strategy and the “prison without walls” of lifetime employment.

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Q&A: Media's central role at the Cool Japan Fund

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Analysis

Aug 2, 2019

Barry Lustig

Q&A: Media's central role at the Cool Japan Fund

The fund's managing director, Ken Matsumoto, explains how he hopes supporting international content and media properties will also help make Japan more competitive.

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Opinions

Mar 11, 2019

Barry Lustig

Rightsizing and you

If you’re worried about losing your job, consider what you can do to make yourself a more valuable asset. You’d be surprised how few people do.

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Advertising

May 3, 2018

Barry Lustig

WPP: Don’t let the headlines scare you

The next six months promise to be unpleasant for WPP. However, it’s a great time for the future of WPP. (Both of these things can be true.)

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Opinions

Mar 23, 2018

Barry Lustig

Advertising's 'big short'

As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.

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