Barry Lustig

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WPP: Don’t let the headlines scare you
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Advertising
May 3, 2018
Barry Lustig

WPP: Don’t let the headlines scare you

The next six months promise to be unpleasant for WPP. However, it’s a great time for the future of WPP. (Both of these things can be true.)

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Advertising's 'big short'
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Opinions
Mar 23, 2018
Barry Lustig

Advertising's 'big short'

As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.

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No one wants to have a drink with you
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Opinions
Jan 26, 2018
Barry Lustig

No one wants to have a drink with you

Young people in Japan have profoundly different expectations than their managers as to what company life should be. We need to listen to them.

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Why Bain’s ADK buy is the most important story of 2017
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Opinions
Dec 18, 2017
Barry Lustig

Why Bain’s ADK buy is the most important story of 2017

And why the advertising industry should be optimistic about it.

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Japan's future competitiveness: Castles made of sand?
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Analysis
Sep 6, 2017
Barry Lustig

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

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How’s your Japan strategy coming?
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Analysis
May 2, 2017
Barry Lustig

How’s your Japan strategy coming?

If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.

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