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Weak supply chain integration hurts online sales: SAP
Identifying friction points in the consumer journey and making improvements to the overall purchasing experience reduces cart abandonment, according to a SAP study.
Marketing-sales misalignment equals massive waste: ...
Businesses should stop focusing on handing off leads, because misalignment costs businesses $41 trillion a year globally, according to speakers at a LinkedIn event.
Google launches cross-device reporting feature
Google launches tool that can track users across devices, plus an additional line for text ads, and an app that allows public figures to address fans and stakeholders.
Snap grew revenues faster than users
With revenue growth of 44% and user growth of 8%, average revenue per user grew by 34%.
AnyMind Group acquires Acqua Media
The acquisition gives AnyMind Group access to 252 publishers across 8.3 billion monthly impressions.
Bing takes on Trivago, Google with intelligent ...
Microsoft has updated a search function in Bing, with the initial rollout fixated around the hospitality & travel industry.
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