Babar Khan Javed

Babar Khan Javed is the Technology Editor for Campaign Asia-Pacific, based in Singapore. He has been working in the advertising and media industry across Asia for the past eight years, from Malaysia to the United Arab Emirates. A brand journalist, Babar has both agency and journalism experience, specializing in planning, creating and optimizing compelling content in senior roles for digital agencies such as Centric DXB and iProspect. Past media experience includes working at platforms in Karachi like the Express Tribune and Ephlux Insights. His editorial interests range from brand strategy to digital storytelling to new technology tools for marketers. In 2016, Babar graduated from the Asia Campus of Google Digital Academy, with a masters certificate in digital strategy.

Send feedback to Babar Khan Javed.
Premium
Why Google's claims about audio transcription matter for marketing
Premium
3 days ago

Why Google's claims about audio transcription ...

Google says it has nearly perfected the ability to transcribe audio into text, which has potential to impact voice search, retail environments and even creative teams.

Premium
Mobile app fraud has grown 30% in a year and now costs advertisers over $700 million: AppsFlyer
Premium
3 days ago

Mobile app fraud has grown 30% in a year and now ...

As both sides gain sophistication, fraud has become a high stakes race.

Premium
Amazon launches Alexa Agency Plan
Premium
3 days ago

Amazon launches Alexa Agency Plan

In a bid to accelerate adoption of Alexa for advertisers and agencies eager to attain first mover advantage in voice search, Amazon has launched a paid platform plan.

Premium
Improving ad standards means investing in them: GroupM
Premium
4 days ago

Improving ad standards means investing in them: GroupM

The EVP of brand safety at GroupM shared the terms advertisers must enforce in order to achieve a clean digital supply chain of 100% viewability.

Premium
TicToc for Bloomberg launches in Asia
Premium
4 days ago

TicToc for Bloomberg launches in Asia

TicToc by Bloomberg offers advertisers a lowered barrier to entry to associate their brand with premium content and audiences of the financial software and data media company.

Premium
IPG Mediabrands launches first APAC media lab
Premium
Apr 17, 2018

IPG Mediabrands launches first APAC media lab

Twelve years after launching its first media lab in Los Angeles, IPG Mediabrands has announced that Singapore will get its own this July.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins