Asit Gupta

Five things you need to know about word-of-mouth marketing
Sep 1, 2011
Asit Gupta

Five things you need to know about word-of-mouth ...

Asit Gupta, CEO and co-founder of Shanghai-based Advocacy, shares his five key points about word-of-mouth marketing

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?

1 Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?

Beyond measure: How metrics can power a winning TikTok strategy

2 Beyond measure: How metrics can power a winning TikTok strategy

Uncaged to engaged: Tiger Beer shifts 2023 festive message from achieving to enjoying the moment

3 Tiger Beer shifts 2023 festive message from achieving to enjoying the moment

The only 2023 marcomms trend report you actually need to read

4 The only 2023 marcomms trend report you actually need to read

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

5 Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

Move and win roundup: Week of January 16, 2022

6 Move and win roundup: Week of January 16, 2022

Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit

7 Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit

Adtech leaders react to potential breakup of Google's ad business

8 Adtech leaders react to potential breakup of Google's ad business

Updated: Here are all the brands running ads at Super Bowl LVII

9 Updated: Here are all the brands running ads at Super Bowl LVII

Cultural blunders: Brands gone wrong

10 Cultural blunders: Brands gone wrong