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Mobile ad fraud: In-app less vulnerable, but vigilance needed
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Jun 24, 2019

Mobile ad fraud: In-app less vulnerable, but ...

Fraudsters tend to target mobile web campaigns more often, but in-app ad providers need to keep up with preventative measures.

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To support first-price auctions some basic factors must be in place
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Dec 11, 2018

To support first-price auctions some basic factors ...

Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.

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Length, buffers and control: the rights and wrongs of mobile video ads
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Jun 26, 2017

Length, buffers and control: the rights and wrongs ...

AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.

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The headlines show the digital industry needs to win back trust
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Apr 3, 2017

The headlines show the digital industry needs to ...

But how? AOL's Alex Khan offers three principles to follow.

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Why publisher profiles will only get you so far
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Dec 14, 2016

Why publisher profiles will only get you so far

Brands that aren't building behavioural profiles now could be falling behind their competitors, writes AOL's Alex Khan.

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The real measure is, ‘who’s watching?’
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Jul 24, 2015

The real measure is, ‘who’s watching?’

Alex Khan of AOL Platforms argues for the weighting via a 'distraction metric' when comparing the impact video ads on big versus small screens and among different demographics.