Maisie Mccabe
Dec 5, 2013

ZenithOptimedia to launch new global network in 2014

GLOBAL – Publicis Groupe has confirmed that it will be launching a new network next year under the ZenithOptimedia media group.

Danet: takes the additional role of chairman of the new sub-network that contains Walker Media
Danet: takes the additional role of chairman of the new sub-network that contains Walker Media

ZenithOptimedia has promoted Sébastien Danet, the president of ZenithOptimedia France and chairman of VivaKi France, to the additional role of chairman of the new sub-network containing Walker Media.

The network will launch in the first quarter of 2014. It does not yet have a name, although it has been known internally as Project Blue.

Phil Georgiadis will continue in his role as chairman of Walker Media and Simon Davis will remain its chief executive. However, both men will work with Danet, who has also become a global managing partner of ZenithOptimedia, on the roll-out of the new network.

Georgiadis will now report to Steve King, the global chief executive of ZenithOptimedia, and Davis will continue to report to Georgiadis.

In the UK, the name of the network is likely to have the suffix "powered by Walker Media". Walker Media will continue to work with current clients and will not pool their spend with ZenithOptimedia clients in the UK.

The network will have a focus on specific categories, including retail, automotive and pharmaceuticals. It will be built from existing ZenithOptimedia businesses, acquisitions and launches.

King said the new structure would help ZenithOptimedia build on its "fantastic" growth over the past eight years, resolve conflict issues and reach growth targets agreed with Maurice Lévy, the chief executive of ZenithOptimedia’s parent, Publicis Groupe.

The network will initially open offices in Europe and the US, but King hopes to expand it to Asia.

Last Thursday (28 November), Publicis confirmed it had bought 75.1 per cent of Walker Media from M&C Saatchi for £36 million.

This story first appeared on Campaign UK

Source:
Brand Republic

Related Articles

Just Published

1 day ago

Unwrapping Spotify Wrapped: What is the industry ...

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

1 day ago

Accenture Song acquires Fiftyfive5 to boost data ...

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

1 day ago

GM reveals the sci-fi super team that powers your EV

But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?

2 days ago

Korean car brand Genesis revs up the tunes in DJ ...

The DJ set took place in Shoreditch, London.