Nikki Wicks
Oct 28, 2014

Zalora opens Southeast Asia’s first digital interactive store

SINGAPORE - Fashion e-commerce startup Zalora has opened its doors to Southeast Asia's "first digital pop-up store".

Zalora opens Southeast Asia's first digital pop-up store in Singapore.

Zalora says the clicks-and-mortar’ concept aims to take its shopping experience offline and into a physical retail space. Following a soft-launch earlier this month, the store has now officially opened at Singapore’s ION Orchard shopping centre.

Dione Song, marketing director of Zalora, Singapore said the shop was as much about raising awareness of Zalora as a brand as it was about pushing the boundaries of consumer behaviour.

“A physical space allows us...

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