Byravee Iyer
Jan 16, 2015

Zalora launches first 'shoppable' Google+ Hangout

SINGAPORE - Fashion e-commerce startup Zalora has launched a unique Google+ shopping Hangout, just in time for Chinese New Year, allowing it to engage directly with consumers in Singapore.

Zalora is hosting a sale on its Google+ page
Zalora is hosting a sale on its Google+ page
The event, a first of its kind in the region is a prequel to Google's newly launched Great Online Shopping Festival, which takes place February 2 through 4 and brings a clutch of online retailers onto a single platform.
The live hangout will be hosted at Zalora's pop-up store in ION Orchard today and will showcase an exclusive collection and an open talk session with "fashion insiders". 
According to Dione Song, managing director for Zalora, Google+ Hangouts have done well for other brands, and she hopes that customers flock to the online retailer's initiative. 
"Being able to see the outfits on the runway and getting styling tips from experts, we are confident that the Hangout would help consumers make an informed purchase decision that will translate to sales," Song said. 
To promote the Hangout, Zalora has done a social-media campaign across Facebook, Twitter, Instagram and Google+. It has also created a dedicated landing page, banners and newsletters. The video of the event will be uploaded onto the company's social channels where viewers can watch it at a later date.
Although Song doesn't share any numbers, she is quite happy with the initial feedback and response from potential customers.

Related Articles

Just Published

1 hour ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.

1 hour ago

Indian agencies take 'no concrete steps' on mental ...

Exclusive Campaign India survey reveals that 71% of industry workers say their company has taken no steps to reduce stress, while 69% report no access to mental health services.

1 hour ago

Amazon Prime Video apologises, edits 'objectionable'...

The company's move follows protests against the content of the video series Tandav, which drew complaints against its makers and cast in Madhya Pradesh and Maharashtra in January.

3 hours ago

WildAid wants you to get emoji-nal about the ...

Why wouldn't you be red-faced in anger over trade in products from endangered species, a pro bono campaign from BBDO Bangkok asks.