Adrian Peter Tse
May 5, 2016

Y&R Shanghai wins Bosch, appoints business director

SHANGHAI - Following a pitch, Bosch China has named Y&R Shanghai as creative agency of record, effective immediately.

 Justin Dee

It is understood that incumbent TBWA and FCB were also involved in the pitch.

In parallel, Justin Dee has been appointed to the role of senior business director of YR Shanghai. Dee will oversee the agency’s Danone Water China portfolio as well.

Dee joins YR with over 16 years of experience, the last 10 years in Beijing on automotive brands including BMW and Lexus. Most recently he worked four years...

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